Documente Academic
Documente Profesional
Documente Cultură
Paperboards &
Packaging FMCG-Others
Infotech Hotels
FMCG-Cigarettes
Insignia, India Kings, Classic, Gold Flake, Silk Cut, Navy Cut, Scissors,
Capstan, Berkeley, Bristol and Flake
Kitchens of India has about 48% market share in India and a huge export potential.
Ready to Eat food Market is estimated to be Rs.700m.
Safety Matches market at Rs. 1250 crores p.a. for 24 billion match boxes which is
targeted by ITC’s iKno, Aim, Aim Mega, Aim Metro.
‘Mangaldeep’ the only National brand in the country serves the nation’s 900cr incense
sticks market.
Cigarettes & Style
Food
Personal Care
Education and Stationery
Agarbattis & Safety Matches
Hotels
ITC Maurya (Delhi), ITC Maratha (Mumbai), ITC Grand Central (Mumbai),
ITC Sonar (Kolkatta), ITC Windsor (Bengaluru),
ITC Kakatiya (Hyderabad), ITC Mughal (Agra).
• Conglomerate diversification
• Horizontal diversification
PROS of Diversification
Economies of scale and scope
– Operational synergies can be realized.
– Spreading the firm's unutilized organizational resources to other areas
can create value.
– Leveraging skills across businesses can create value.
Weakness
Opportunity
Threats
•Competition
•Pressure group and Government Policy
PEST ANALYSIS
Political Aspects
• Forward Integration
• Backward Integration
• Horizontal Integration
By
Shanthakumar MBA
KPRSB