Research on factors

impacting Cinema
Business
 INTRODUCTION
 
 The main focus of this research is to find the basic key factor that
motivated the individuals to choose Cinema as recreational
activity. Here we would analyze few variables that affected the
Number of movies watched last year of 2008.
 

 For this purpose, we have limited this activity to Karachi city, taking
Random Samples of 25 individuals of each gender of different age
categories. We have one dependent variable, i.e. Number of
movies seen at cinema last year, and two independent variables
i.e. age and income.
 

 Correlation testing is also carried out in this report to clarify our

research in detail. Graphs and tables are also used as supportive
measure.
 

 As per our knowledge, this report contains relative material that

would help as a useful source of information and study.
 AGE STATISTICS
FREQUENCY PERCENTAGE

20-30 13 52%

30-40 8 32%

40-51 4 16%

Total 25 100%
AGE STATISTICS
 GENDER STATISTICS
FREQUENCY PERCENTAGE

MALE 11 44%

FEMALE 14 56%

Total 25 100%
G E N D E R S T A T IS T IC S
 PREFERENCE STATISTICS
FREQUENCY PERCENTAGE

YES 14 56%

NO 7 28%

SOMETIMES 4 16%

Total 25 100%
P R E F E R E N C E S T A T IS T IC S
 INCOME LEVEL
FREQUENCY PERCENTAGE

20000-40000 18 72%

40000-60000 6 24%

60000-81000 1 4%

Total 25 100%
INCOME LEVEL
 DISCOUNTED TICKETS
FREQUENCY PERCENTAGE

ALWAYS 18 72%

SOMETIMES 6 24%

NEVER 1 04%

Total 25 100%
DISCOUNTED TICKETS
CORRELATION
TESTING
 CORRELATION TESTING
Here we compute the value of the
correlation coefficient for the data
obtained in the study of the No. of
movies seen and the age of individuals
to see the strength of the relationship
among the two variables.
  

No. of movies seen at cinema Age

X Y X2 Y2 XY
4 25 16 625 100
12 30 144 900 360
10 27 100 729 270
8 42 64 1764 336
11 29 121 841 319
12 25 144 625 300
8 50 64 2500 400
6 45 36 2025 270
16 32 256 1024 512
10 23 100 529 230
18 40 324 1600 720
12 35 144 1225 420
10 28 100 784 280
12 33 144 1089 396
15 40 225 1600 600
3 37 9 1369 111
10 51 100 2601 510
8 20 64 400 160
15 26 225 676 390
19 38 361 1444 722
12 27 144 729 324
14 29 196 841 406
10 34 100 1156 340
6 30 36 900 180
8 22 64 484 176
269 818 3281 28460 8832
Correlation(r) = _________nΣXY - (ΣX)(ΣY)________
 Sqrt([NΣX2 - (ΣX)2][NΣY2 - (ΣY)2])
 
 
Correlation(r) = 0.03746
 
 
CONCLUSION:


 The value of r indicates a very weak

positive relationship among the No. of
movies seen at cinema and the age of the
individuals.
 CORRELATION TESTING
Here we compute the value of the
correlation coefficient for the data
obtained in the study of the No. of
movies seen and the income of
individuals to see the strength of the
relationship among the two variables.



No. of movies seen at Income
cinema
X Y X2 Y2 XY
4 20000 16 400000000 80000
12 35000 900 1225000000 420000
10 30000 729 900000000 300000
8 30000 1764 900000000 240000
11 25000 841 625000000 275000
12 60000 625 3600000000 720000
8 30000 2500 900000000 240000
6 35000 2025 1225000000 210000
16 25000 1024 625000000 400000
10 20000 529 400000000 200000
18 40000 1600 1600000000 720000
12 40000 1225 1600000000 480000
10 50000 784 2500000000 500000
12 30000 1089 900000000 360000
15 80000 1600 6400000000 1200000
3 30000 1369 900000000 90000
10 35000 2601 1225000000 350000
8 25000 400 625000000 200000
15 35000 676 1225000000 525000
19 45000 1444 2025000000 855000
12 35000 729 1225000000 420000
14 35000 841 1225000000 490000
10 45000 1156 2025000000 450000
6 55000 900 3025000000 330000
8 30000 484 900000000 240000
269 920000 27851 38200000000 10295000
Correlation(r)= _________nΣXY - (ΣX)
(ΣY)________
 Sqrt([NΣX2 - (ΣX)2][NΣY2 - (ΣY)2])
 
 
Correlation(r) = 0.30544
 
 
CONCLUSION:
 
The value of r indicates a moderate
positive relationship among the No. of
movies seen at cinema and the income of
individuals.
 CONCLUSION
Through our course of research, we have found
that the age factor is having a very weak
impact on the growth of the cinema business,
because very few interested people are
spending money on this recreational activity.

But as far as Income level is concerned, we
have witnessed a moderate relationship
between the variables. In other words,
business is having a part of impact through
the income level of the individuals.FIQ

REGRESSION
ANALYSIS
 Formula :

Calculated by PH STAT2:
Regression Statistics
Multiple R 0.644881058

R Square 0.415871579

Adjusted R Square 0.332424662

Standard Error 3.279087289

Observations 25
ANOVA

  df SS MS F Significanc
e F
Regression 3 160.7593176 53.58643921 4.983666177 0.009128891

Residual 21 225.8006824 10.75241345

Total 24 386.56      
  Coefficient Standard t Stat P-value Lower 95% Upper 95%
s Error

Intercept 5.968355082 3.065104593 1.94719459 0.065008198 -0.405878842 12.34258901

Age -0.078533985 0.083523585 -0.940261183 0.357774296 -0.252230789 0.095162819

No. Of Discounted 1.064407793 0.312702971 3.403894085 0.002673504 0.414106368 1.714709218

Tickets

Income 7.16116E-05 5.09126E-05 1.406558697 0.17418491 -3.4267E-05 0.00017749

Y = 5.97 – 0.079 (Age) + 1.06 (Discounted Tickets) + 7.16 (Income)

 CONCLUSION
   From the above multiple regression equation it
is clearly shown that the number of movies
watched in cinema will have the following effects
of these variables:
 


 Age: when customer`s age is increased by 1 then the

number of movies watched will decrease by
0.079

 Discounted tickets: when number of discounted tickets is
increased by 1 then the number of movies
watched will increase by 1.06


 Income: when income of customers is increased by 1

then the number of movies watched will increase
by 7.16
CHI - SQUARE TESTING
( Test for Goodness
of Fit )
Test :
To determine whether
the gender of customers
is related to the type of
movie watched .
Data:
A random sampleof 100 customers shows the
following information:

Solution Steps:
Step-1:-
 Ho: Type of movie watched is
independent of the
customer`s gender.


 H1: Type of movie watched is

dependent on the customer`s
gender.

Step-2:-
 Level of significance=α=0.10
 χ2 = Σ [(Oij – Eij ) 2 ÷
Eij ]


 Where; i= Row number,

 j=Column number
&
 χ2=Chi-Square
 Step-3:-
 Now, Oij are the values given in the table but
the Eij values c an be
calculated from the formula:
 Eij = (RiCj ÷ G)
Expected
 WeFrequencies
can also calculate Eij using PHStat, which
  gives: Column variable  


Row variable C1 C2 C3 Total
R1 19.36 11.44 13.2 44
R2 24.64 14.56 16.8 56
Total 44 26 30 100
Step-4:-

Step-5:-

CONCLUSION
 Since χ2cal value lies in the rejected region
therefore reject Ho


 The type of movie watched is dependent

on the Gender of the customers.


 The customers are gender wise

differential while selecting which type
of movie they want to watch in the
cinema
  
