GROUP FREE

Group Members:
Big
Chutima Rinvilairuk 5263003
Guhn Chavalrut 5319176
Jutamas Tienchai 5139277
Noppadol Loykhwamsuk 5319186
Krishna SD Dwivedi 5319204
M.Hossein Ardestani 5319181
Unnop C. 5319201
 INTRODUCTI
ON
Retail store of Charoen Pokphand Foods PCL.
Sells fresh products (pork and chicken), chill foods, frozen
foods, rice and seasoning.
www.CPFreshMartShop.com is a website of CP Fresh Mart

Four major functions of the website which are

products & promotion: Primary Objective, educational purpose
membership registration: Register, get information & email updates
online-shopping: connected to www.weloveshopping.com (External site)
company information: store Location and virtual tour
 ADVANTAGES
1788 for CP Fresh Mart delivery.
Able to buy product online.
Be able to develop the franchise in the future.
Beautiful and modern minimalist design. Looks clea
n and attractive to the user.
5 Dao brand will be include to sell as the product.
Customer can find the location in GPS tracker.
Promotion is on the first page and product is very ea
sy to access from the menu.
Products & promotions pages have a clean illustrati
on: No Confusion
Easy to navigate and every function of the website is
accessible via home page: User-friendly
Virtual tour is used to introduce the products in an i
nteractive way.
Home button available in every page.
 DISADVANTAGES
 Low investment for website.

 Mono-lingual: Thai language only.

 No guarantee time of product delivery mentioned.

 The first page overloaded with too much information.

 People don’t know what to do when they access the website.

 Broken functionality on the website.

 Not use external website: Reduces trust

 Pop-Up box: Surfer may be annoyed by the Pop-Up ads.

 They have a bad SEO (Search Engine Optimization). This can b

e difficult to make the website appear on the first page of Goo
gle.

 They should connect their website to social networking webs

ites. The Facebook page of CP Fresh Mart is almost dead. Adj
usting the link from the website will help increase the traffic.
Pop- Help!
Ups Phoot Thai
Mai Dai!!

2551
TARGET AUDIENCE GR
OUP
• CP Fresh Mart is food retail store.
• Products are fresh food, frozen food, dairy products, ice-
cream and ready-to- eat food.
• Want to catch up with market trend and serve customer
needs as nowadays urbanites (segmentation) are under
hectic life style and work.
• The targets of store would be white collar people, moder
nized housewife and health concerned families.
• Consumed in normal daily life.
• They would not stock the product in their house for even
a week.

• The store is able to supply market need in term of conven

ience, quality of food and time available (store working h
ours)
• Thus creating more value to its target rather than classica
l market place provide.
 TARGET AUDIENCE
GROUP….

• The store choose internet ch

annel to communicate with i
ts target.
• The website provides many k
inds of information such as pr
oduct availability, promotion
, recipe, delivery service cont
act, membership informatio
n & promotion, location of st
ore(by downloading POI into
GPS equipment) campaign a
nd activities.
 TARGET AUDIENC
E GROUP
• The target audience of this communicatio
n channel would be hungry peop
le who stick with technology and be fa
miliar with internet surfing.
• Such people are likely to order fresh n gr
een food .
• They always select and compare the prod
uct by quality concern. Normally price of
product is less priority of their decision.
• Focus on their job.
• Once they would like to buy food, they ju
st go to website and search what they wa
nt to buy. Then they can make order on
website or call delivery service.
 OBJECTIVE
• CP Fresh Mart serves as a distribution channel for fresh, processed, and read
y-to-eat food products under CP brand.

• Operated by CPF Trading Co.,Ltd. CP Fresh Mart has expanded the business through franchise sy
stem to make CP food products available at consumers' convenience. www.cpfreshmartshop.co
m is a retail site, operating as a contact point for product ordering and franchising.

• The objectives of this webpage are to provide information of the company,

online shopping, and it will be involved with the community retailing wher
e is opening outlets very close to shoppers.

• It provides product information, sales promotion, how to cook their products, online shoppin
g, membership, news and event, store location, and about us.
• It is the most effective way to brand the product line or services and to increase visibility online.

• Nowadays, consumers are turning more and more to internet to searching in

formation online and later they go to buy the product online. So it makes sen
se to develop a plan to provide for the Internet marketing and online shoppi
ng for serving consumers' need.

• It's a powerful punch and allow online businesses an opportunity to expand.

RELEVANT PARTIES CONCER
NED WITH

• CP Fresh Mart is using the website to provide a channel w

here customers can access company information and exp
erience variety of products and services.
• Necessary information to facilitate customers to visit the st
ore such as store working hours, contact numbers, store p
romotion for each month, membership program.

• There are relevant parties concerns with CP Fresh Mart w

ebsite in order to officially launch their website which can
be illustrated as follows:

Web designers : A team who are responsible for constructing

the website to be available for customers to access and ge
t information of CP Fresh Mart’s product and services. We
b designers need to ensure that the website is user-friendl
y and customers are able to be perceived all necessary me
ssages that CP Fresh Mart want to deliver. Thus, web desig
ners could be either internal resources or outsourcing.
 RELEVANT PARTIES CONCER
NED WITH
 Online merchandiser : A team which is re
 sponsible for initiating: the
Online merchandiser concept
A team which ofisthe
re
website,
sponsibledefining objectives
for initiating and listof
the concept outthea
llwebsite,
available products
defining and services
objectives of comp
and list out a
any to webproducts
ll available designersand in order to of
services create
compa
n
any effective
to webtools whichincan
designers be to
order recognized
create a
by customers
n effective who
tools visit can
which the be
website & get
recognized
positive
by customers response
whofrom
visit them.
the website & get
positive response from them.
 Call Centers – A team which directly com
 municates
Call Centerswith – Acustomers
team which ondirectly
a daily com
basi
smunicates
in receiving
withcustomers’
customersorders, providin
on a daily basi
gs in
information needed by customers,
receiving customers’ solvi
orders, providin
ng problems and
g information providing
needed any informati
by customers, solvi
on that customers
ng problems require such
and providing any as curren
informati
tonmembership
that customerspoints, promotion
require of the
such as curren
month and obtaining
t membership points,their feedback.
promotion of the
month and obtaining their feedback.
 RELEVANT PARTIES CONCER
NED WITH…
Order Processing Department: A department
End users which receives the
: Group ofo
rder from Call Centers and prepares
End all products
users : based on of
Group cust
people
omers’ orders to be available for delivery. or individuals
people
who or individuals
Logistics Department: A department whoaccess CP forFresh
is responsible transfe
rring all products and serviceswho
withoutaccess
Mart any defectCP
website and Fresh
deliver
and t
hem to customers’ hands within Mart website and
limited time.
perfectly perceive the
perfectly perceive
delivery message andthe
delivery
decide to message
make anda
decide
purchase to make a
purchase
YOUR OWN IDEA/COMMENT REGAR
DING TO YOUR IMC GRANTED