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‡ To have partnerships that are:
± Long-term,
± Strong
± Enlarge-scale
± Value based
‡ Credibility & professionalism
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‡ History (communication, involvement ± conference,
internships...)
‡ Current plan for the account
‡ Introduction of the new account manager
‡ Evaluation and new expectation setting
‡ Experience sharing
‡ WORK ON FEEDBACK!
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‡ @redibility ± honouring commitments
‡ ttitude ± willing to go the extra mile (under-promise and
over-deliver)
‡ @ommunication ± keeping the partner informed and have
the possibility to do regular evaluations and get feedback
‡ horough product knowledge
‡ nderstanding their needs
‡ upport ± never letting partners down
(support them) and engage them (have them
support you)
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