Apple Computer, Inc.

Foundation:

Apple Inc. was founded in California,

United States on April 1, 1976, as
Apple Computer, Inc. by Steve Jobs,
Steve Wozniak, Ronald Wayne.
Motto Of Apple Inc.

Apple Inc., formerly known as Apple Computer

Inc., is an American multinational corporation with a
focus on designing and manufacturing quality
consumer electronics and software products.
Headquarter

Apple Inc., 1 Infinite Loop, Cupertino, CA.

Apple Inc.'s world corporate headquarters are located in the middle of
Silicon Valley, at 1 Infinite Loop, Cupertino, California.
This Apple campus has six buildings which total
850,000 sq ft (79,000 m²). and was built in 1993
by Sobrato Development Cos.
History
1976 to 1980: The early years:

The Apple I, Apple's first product. Sold

as an assembled circuit board(with RAM
and CPU),it lacked basic features such as
a keyboard, monitor, and case. The owner
of this unit added a keyboard and a
wooden case.
The Apple II was introduced on April
16, 1977 at the first West Coast
Computer Fair. It was chosen to be
the desktop platform for the first
“killer app" of the business world—
the VisiCalc Spreadsheet program.
VisiCalc created a business market
for the Apple II, and gave home
users an additional reason to buy an
Apple II—compatibility with the
office.
The Mac Age:

In 1984, Apple launched

the Macintosh, Mac 128k was the
first of this series. The Mac was
particularly powerful in this
market due to its advanced graphics
capabilities, which were already
Necessarily built-in to create the
intuitive Macintosh GUI(Graphical
User Interface).

Macintosh 128K
1986 to 1993: Rise and fall:

The Macintosh Portable was Apple's first

"portable" Macintosh computer, released in 1989.
Having learned several painful lessons after
introducing the bulky Macintosh Portable in 1989,
Apple introduced the PowerBook in 1991, which
established the modern form and ergonomic
layout of the laptop computer. The same year,
Apple introduced System 7,a major upgrade to the
operating system which added color to the interface
and introduced new networking capabilities.
The success of the PowerBook and
other products led to increasing
revenue. For some time, it appeared
that Apple could do no wrong,
introducing fresh new products and
generating increasing profits in the
process.

During this time Apple

experimented with a number of
other failed consumer targeted
products including digital cameras,
portable CD audio players, speakers,
video consoles and TV appliances.
1994 to 1997: Attempts at reinvention:

The Apple Newton was Apple's

first foray into the PDA markets,
as well as one of the first in the industry.
A financial flop, it helped pave the way
for the Palm Pilot and Apple's own
iphone in the future.
1998 to 2005: New beginnings:

On August 15, 1998, Apple

introduced a new all-in-one
computer reminiscent of the
Macintosh 128K: the iMac. The iMac
design team was led by Jonathan
Ive, who later designed the iPod and
the iPhone. The iMac featured
current technology and a
groundbreaking design. It sold close
to 800,000 units in its first five
months and returned Apple to
profitability for the first time since
1993.
2005 to present: The Intel partnership:

The MacBook Pro (15.4" widescreen) was

Apple's first laptop with an Intel
microprocessor. It was announced in January
2006 and is aimed at the professional market.
On January 10, 2006, the new MacBook Pro
and iMac became the first Apple computers
to utilize Intel's Core Duo CPU. By August 7,
2006 Apple had transitioned the entire Mac
product line to Intel chips.
 Current products
Mac’s:
1. Mac mini, consumer sub-desktop computer
introduced in January 2005.
2. iMac, consumer all-in-one desktop computer
that was first introduced by Apple in 1998.
Its popularity helped revive the company's fortunes.
3. Mac Pro, workstation-class desktop computer
introduced in August 2006.
4. MacBook, consumer notebook introduced in 2006,
available in white and black variants.
5. MacBook Air, ultra-thin, ultra-portable notebook,
introduced in January 2008.
6. MacBook Pro, professional portable computer alternative
to the MacBook, introduced in January 2006.
iPod
On October 23, 2001, Apple introduced the iPod digital
music player. It has evolved to include various models
targeting the needs of different users. The iPod is the
market leader in portable music players by a significant
margin, with more than 100 million units shipped as of
April 9, 2007 Apple currently sells four variants of the
iPod.
1. iPod classic, portable media player introduced in
2001, with 120GB capacity.
2. iPod nano, portable media player introduced in 2005,
available in 8 and 16 GB models.
3. iPod shuffle, digital audio player introduced in 2005,
available in 1 and 2 GB models.
4. iPod touch, portable media player introduced in
September 2007, available in 8, 16 and 32 GB models.
iPhone

At the Macworld Conference & Expo in

January 2007, Steve Jobs revealed the long
anticipated. iPhone, a convergence of an
Internet-enabled Smartphone and iPod.
The iPhone combines a 2.5G quad band
GSM and EDGE cellular phone with features
found in hand held devices, running a scaled-
down versions of Apple's Mac OS X, with
various Mac OS X applications such as Safari
and Mail. It also includes web-based and
Dashboard apps such as Google Maps and
Weather. The iPhone features a 3.5-inch
(89 mm) touch screen display, , 4,8 GB of
memory, Bluetooth, and Wi-Fi .
New iphone 3G was launched on July 11 2008,
And it was introduced in India on Aug 8, 2008
by Airtel and Hutch.
Apple TV
At the 2007 Macworld conference, Jobs demonstrated the
Apple TV, (previously known as the iTV), a set-top video
device intended to bridge the sale of content from iTunes
with high-definition televisions. The device links up to a
user's TV and syncs, either via Wi-Fi or a wired network, with
one computer's iTunes library and streams from an additional
four. The Apple TV incorporates a 40 GB hard drive for
storage, includes outputs for HDMI and component video,
and plays video at a maximum resolution of 720p. On May 31,
2007 a 160 GB drive was released alongside the existing 40 GB
model and on January 15, 2008 a software update was
released, which allowed media to be purchased directly from
the Apple TV.
Software by Apple inc.

1. Apple develops its own operating system to run on Macs, Mac OS X

, the latest version being Mac OS X v10.5 Leopard
2. iLife software package which bundles iDVD, iMovie, iPhoto, iTunes,
Garage Band, and iWeb.
3. For presentation, page layout and word processing, iWork is
available, which includes Keynote, Pages, and Numbers
4. QuickTime media player, and Safari web browser are available as
free downloads for both Mac OS X and Windows.
5. Final Cut Studio, a video production suite; Logic, a comprehensive
music toolkit and Shake, an advanced effects composition
program.
Questions ?
Thank You

Presented by :
Nimit Gupta
B.tech(hons.) CSE MBA
A1804B41
10801089