Documente Academic
Documente Profesional
Documente Cultură
MANAGEMENT
PROJECT ON
Experience the Convenience
SUBMITTED TO
Prof. ASHWIN KHER
SUBMITTED BY
ARVIND GUPTA (8123)
SUNIL SINGH (8155)
GAUTAM UDHWANI (815 8)
JYOTI PANCHMATIA (8199)
D-MART
MEHNAT HAMARI BACHAT AAP KI...!
MISSION
“ TO BE THE LOWEST PRICED RETAILER IN THE AREA OF
OPERATION / CITY / REGION.”
VISION
IT IS OUR CONTINOUS ENDAVOUR TO INVESTIGATE, IDENTIFY
& MAKE AVAILABLE NEW PRODUCT CATEGORIES FOR
CUSTOMER’S EVERYDAY USE & AT THE BEST VALUES THAN
ANYBODY ELSE
IMAGE SET-UP
Setting up an Image of a DISCOUNT STORE.
Offers VALUE FOR MONEY
TARGET GROUP:
Valueconscious
Upper / Lower middle income customers.
RETAIL FORMAT / MIX
LOCATION
Situated at Koparkhairane since the last seven years.
This area has got lot of potential in terms of
customers.The middle income group mainly resides
here and nearby areas.
There is lot of traffic (both vehicular and pedestrian).
Also it is easy to access from Koparkhairane side since
TMT, NMMT, KDMT and BEST bus stop is nearby.
Large frontage makes mall clearly visible from
outside.
ATMs are available near the mall for one to withdraw
money, if required.
PARKING
Parking at this mall is a big problem for shoppers.
Since there is no parking space provided by mall, the
customers have to park their vehicles at their own
risk.
All FMCG products which are used daily are kept on the
ground floor
The Vegetables and medicines counter are also
situated on the ground floor.
The first floor is mainly for apparels/Garments. Mens,
women and kids wear are available on this floor
The second floor stores all the home appliances,
utensils, sports equipments, and gift articles etc.
Each section has one attendant on average. The floor
cleaning activity is outsourced.
TOILETRIES
COLD STORAGE GE
RA
MANAGER
BISCUITS & FARSAN O
ST
FLOOR
SKIN CARE
WAY TO FIRST
FLOOR
PERSONAL CARE
REFU
LIFT
BAKED PRODUCTS
PAYMENT
PAYMENT
ND
COUN
TER
COSMETICS
TOILET
DETERGENT
SOAPS
& GROCERY
VEGETABLES
WATER
BAGGAGE
COUNTER DRAWING &
SCHOOL ARTICALS
PAYMENT
MEDICAL
GROUND CUTOMER
PAYMENT STORE
SERVICE
FLOOR COUNTER
SNACKS AND SWEETS
ROOM
STORAGE
TRIAL R
EA
S
W
N S WAY TO II
E FASHION FLOOR
M
ACCESORIES FROM GROUND
FLOOR
S LOW PRICE T-
E SHIRTS
LIFT
AR
TW FASHION
O
FO UNDER ACCESORIES
CLOTH
GARMENTS PIECES
KIDS
FIRST LADIES TRIAL
WEAR
FLOOR WEAR ROOM
S
PUJA
STORAGE
ARTICLE
S KITCHEN ITEMS GIFT
TIFIN BOX
ARTICLES
TOYS
FROM FIRST
FLOOR
UTENSIL
LIFT
BED SHEET,
SPORTS TOWELS, CURTAINS
EQUIPMENT EQ & PILLOW COVER
SP IPM
U
O
RT EN
STORAGE
APPLIANCES
S T
LUGGAGE
& BAGS
HOME
SECOND
FLOOR
EXTERIOR DESIGN
The exterior also houses baggage counters and safe deposits
Certain food and refreshment stalls for the shoppers to enjoy.
Metal railing are built for the shoppers to sit and rest.
DRAWBACKS :
The many staff were unfriendly and unfamiliar with rules.
There were huge queues for billing products, there was
no segmentation done for the customers on the basis of
their purchases.
Also customers frequently complained the debit/credit
cards machines were not operating properly
SWOT ANALYSIS FOR D-MART
STRENGTH
Low price, competitive price
Good/stable image as a retail store
WEAKNESS
• Low brand loyalty among customers. Big bazaar
has huge loyalty factor
• Poor space utilization in stores.
• No backing of a known corporate/business
house.
• Doesn’t sell electronic equipments, which are
currently in huge demand.eg Laptops,Plasma
TV’s, Digital cameras,Mobile phones.
• Stand alone stores, not situated in any
commercial building/malls/hub.
OPPORTUNITIES
Booming retail sector.
Limited presence in Suburbs, town markets can be
potential untapped markets in major cities.
THREAT
Presence of competitors like Big bazar, Walmart,
Reliance retail.
Global Retail MNC’ S can open individual stores
once FDI cap is removed.
SUGGESTIONS
Operational floor is mainly utilized for storage. D-
mart should build better storage shelves in the
basement area, where back office is situated.
Adequate and spacious trial rooms should be
provided to avoid rush during peak hours and
holidays.
Products should be kept in shelves ,instead of
products lying on the floor.
Adequate shelves should be made instead of using
the cartons of boxes doubling up as a shelf.
The products were not properly kept on the shelves,
and every shelf had certain damaged goods, so
regular monitoring is necessary.
The staff is not well trained to handle customers
belonging to different backgrounds and attitudes,
so better selection and training programs should
be initiated.
The Ceiling is not appropriately constructed, as a
result the A/C duct and outlets are exposed
completely, we recommend D-Mart can hire
services of a well renowned Retail interior
specialist, and his services/recomendations can
be adopted for the retail outlets of D-mart.
D-Mart doesn’t have its website, so they should
create its new website, which is updated on a
regular basis.
They don`t allow customers to carry trolleys from
one floor to another, So this practice should be
avoided, and care should be taken that customers
don’t face inconvenience while shopping.
D-Mart should advertise regarding its outlets more
often and should spend more on advertising for
greater reach.
Separate billing counter should be provided for
shoppers purchasing few products / for faster
customer turnover.
A N K
TH
Y O U