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v ITC was incorporated on August 24, 1910 under the name Imperial Tobacco
Company of India Limited. As the Company's ownership progressively
Indianised, the name of the Company was changed from Imperial Tobacco
Company of India Limited to India Tobacco Company Limited in 1970 and
then to I.T.C. Limited in 1974. The full stops in the Company's name were
removed effective September 18, 2001. The Company now stands
rechristened 'ITC Limited'.
v
v ITC is one of India's foremost private sector companies with a market capitalisation
of over US $ 30 billion and a turnover of US $ 6 billion.
Firm Infrastructure
Human Resource Management M A
Support
ctivities
RG
Technological Development IN
Procurement
Service
Operations
Logistics
Logistics
Marketing
& Sales
Outbound
Inbound
IN
RG
MA
Primary Activities
SUPPORT ACTIVITIES
v Company Culture
As a socially responsible corporate citizen, ITC endeavours to create
value for the Indian society in multiple ways, one of them being
preservation of India's rich cultural heritage. ITC has made significant
contribution to the promotion of Indian classical music, theatre, art and
cuisine.
•
v Core Values
ITC's Core Values are aimed at developing a customer-focused, high-
ITC has over the last 100 years established a very close business
relationship with the farming community in India and is currently in the
process of enhancing the Indian farmer's ability to link to global markets,
through the e-Choupal initiative, and produce the quality demanded by its
customers.
PRIMARY ACTIVITIES
v Inbound Logistics- Receiving , warehousing & distribution to
manufacturers
v
v Operations- Process -Inputs to finished products & service
v
v Marketing & Sales-Identification of customer needs & generation of sales
v
v Service- Support to customers after sales
Inbound Logistics
v ITC's unique strength in this business is the extensive backward linkages it
has established with the farmers.
v
v ITC is the largest buyer, processor and exporter of leaf tobaccos in India -
creating a global benchmark as the single largest integrated source of
quality tobaccos.
v
v ITC buys nearly 50 per cent of all cigarette tobacco types grown in India.
v
v ITC to process and deliver 120 million Kgs of high quality tobaccos
annually. These factories have integrated warehousing complexes.
v
v Leadership in the Foods business requires a keen understanding of the
supply chain for agricultural produce. ITC has over the last 100 years
established a very close business relationship with the farming
community in India
Operations
Packaging- It converts over 70,000 tonnes of paper, paperboard and laminates
per annum into a variety of value-added packaging solutions for
the food & beverage, personal products, cigarette, liquor and
consumer goods industries.
•
Service
v Following the success of the e-Choupal, the Company launched Choupal
Saagar, a physical infrastructure hub that comprises collection and
storage facilities and a unique rural hypermarket that offers multiple
services under one roof.
v
v ITC's collaboration with related Government agencies has helped develop
new varieties of tobaccos and explore new areas for tobacco cultivation.
v
v ITC Infotech's leadership capabilities also accrue from business critical
engagements with leading organisations across five continents, and a
service delivery footprint spanning over 140 countries.
v
v In the extremely competitive US market, ITC offers high-quality, value-
priced cigarettes and Roll-your-own solutions. In West Asia, ITC has
become a key player in the GCC markets through growing volumes of
its brands.