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The art or science of establishing and promoting a
favorable relationship with the various stake holders
M
©n organization's reputation, profitability, and its
continued existence can depend on the degree to which its
targeted stakeholders supports its goals and policies
Õ
The main function of the PR department is disseminating
Information on Various activities of the government to the
people through the media and providing feedback to the
government on important matters
îor example,
in the
U.S. Department of State alert the public of travel
advisories and of U.S. positions on foreign issues.