Welcome

Prepared By………

Mizanur Rahman
Department of Tourism & Hospitality Management
1st Batch
University of Dhaka
 Topic

Hospitality Management
Hospitality industry consists of broad category of fields

includes lodging, restaurants, event planning, theme parks, transportation, cruise

line, and additional fields within the tourism industry

depends on the availability of leisure time and disposable income

 attracts
thousands of
foreign hotels in
34 per cent
Bangladesh
tourists, Dhaka
growth in
is oneespecially
of the earned
the first half
emergingthe nearly Tk
of the last
economies
businessmen1.20 billion
calendar
in theand
world
ready-
in January-
year
made June period
garment
buyers
 Some active hospitality industries in Bangladesh are……….

Hospitality sector Name of Industry

Accommodation Radisson Water Garden

Transportation GMG Airline

Tour Operator The Guide Tours Ltd

NTO Bangladesh Parjatan Corporation(BPC)

Food & Beverage Sublime Restaurant

Entertainment Star Cineplex

Recreation & Activities Fantasy Kingdom

 Occupancy rate
Radisson 88.22 per cent
earned Tk during January-
Earn the 292.45 millions June of 2010
largest amount in first half of
of profit 2010
Stand on
seven acres
land
The
leading
hotel
now
 Features
alth club
lroom(s)
/lounge
ft shops or
ewsstand

taurant(s)  

mming pool –
outdoor

auna
Spa
et parking
Bangladesh's largest operating domestic, currently operating
and oldest private regional, and services to different
airline international services destinations
It’s operating in different countries…..

India
Pakistan
Bangl
adesh
Nepal
Thailand
Malaysia
Saudi Arabia
United Arab
Amirats
nd elegant
rant
Radisson
den Hotel
sty, inventive
me cuisine

variety of
us
e food from
desh
the hotel, can
oy the recipes
 The Guide Tours Ltd

The company
provides
detailed and up
to date travel
information
The most tailor-made
experienced and itineraries
well-equipped reliable
tour operator in logistical
Bangladesh. services
multi-lingual
guides
transport &
accommodatio
n facilities
• The first and only international standard
multiplex cinema theatre
• The Cineplex hosts arrays of modern features
• Digital Cinema Sound
• Dolby Digital
• DTS Sound system
• State of the Art Projection
• automation, and comfortable seating arrangement
• Fantasy Kingdom brings a little bit of Disneyland to
Bangladesh
• the most spectacular amusement parks in the country
• Its feature include,
» The Santa Maria Viking Ship
» Giant Plume Ride,
» bumper cars,
» Ferris Wheel,
» giant dinosaur park
» the Rollercoaster
The only National Tourism Organization of the country.

● operating the function of the corporation to promote and develop tourism

● promoting tourism
● organizing reception and information facilities
● creating tourism awareness among the people
● publishing tourism publications

Work under the Ministry of Civil Aviation & Tourism of Bangladesh

The purposes are,

Management System

The most important mechanism to direct and control

Effective management give direction by setting goals.

Negotiate with individuals when there is conflict.

Different hospitality industry use their specific management system.

Management system cont…..

Manage
ment
system

Training

Recognitio Acceptabili
n ty

Data
Feedback
system
Marketing function

Marketing
function
Strategic positioning

Positioning is mainly obtained by information feeds, which help to position an

establishment.
The main forms of positioning are……

•Interior design layout

•The recommendations
•Publicity
•Advertising
•The physical presence of the place
•Brochures
•The attitudes and experience of the
staff
•The prices and value offered
•The ambience
•The name, slogan, symbol and logo
The steps in strategic positioning are as follows…….

Target the customer mix you want

Find out what they expect

Decide if planners have the resources to profitably satisfy what the customers
expect.
Cont…..

Develop the
Decide on the
services and
key DAB which
products /
will give the
facilities to meet
organization the markets
an SCA requirement

Develop a staff Build and

commitment to sustain the
the positioning strategic
of the position with
organization fact
Pricing Strategy

 Price helps to determine customer mix.

 The rack rate is the regular published

room rate
 Rack rate is based on a formula;
 Operating costs + capital recovery + profit /forecasted number of rooms =
PRICE.
Some of the pricing strategies are…..

Pricing Strategy

Targ Percei
Goi Pric Value- Penet
ved Price
et e added ration
profi
Value ng rang pricin
skim pricin
Pricing ming
t (PVP) rate ing g g
Target profit

Target profit pricing is the amount of net operating income or profit that
management desires to achieve at the end of a business period
Perceived Value Pricing (PVP)

PVP is an open line pricing

technique where
respondents estimate the
price of a new product
compared to those who
are already in the market.
This method can be used
with concepts or real
products.
Going rate

Going rate is the current percentage rate of a commission, discount, or interest with
the competition. This rate is based on averaging, keeping pace with the competition.
Price ranging

Price ranging is the lowest and highest

prices that a given security reaches over a
specified period. It is setting a high price
for the best suites or rooms ranging down
to the cheapest rooms, with each drop in
price representing a consequent drop in
size views, facilities and extras
Value-added pricing

Value-added pricing is a pricing strategy that attaches value-

added features and services to differentiate a market
offering and support higher prices, rather than cutting prices
to match competitors.
Price skimming

Price skimming is a pricing strategy in which a marketer sets a

relatively high price for a product or service at first, then lowers
the price over time. It is a temporal version of price
discrimination/yield management.
Penetration pricing

Penetration pricing is the

pricing technique of setting a
relatively low initial entry
price, often lower than the
eventual market price, to
attract new customers

The strategy works on the

expectation that customers
will switch to the new brand
because of the lower price
Marketing Control

Marketing control is the

process of monitoring
the proposed plans as
they proceed and
adjusting where
necessary.
The objectives of marketing control are following:

To have an To have a To offer

To make easier To measure the efficient
involvement in performance of marketing
friendly praise and
marketing mix each element of information environment
reward
by each staff the marketing system with for both
to perform mix and take regular and customers good
accurate
effectively and the appropriate
reporting and a and performanc
efficiently. action.
strict timetable. employees. es
Management control

Management control can be defined as the process oriented to verify the

advancement status of the planned objectives and the efficacy and efficiency
of the organization through the analysis of the resources, costs and proceeds.
The main control approaches are given below…….

Management Control

Market control Profitability control Strategic control Product control

Marketing director/manager

resp
onsib
le for
fulfill
ing Usually
all
the marketing
mark
eting
manager
func reports to
tions
to the managing
achie
ve director
sales
objec
tives
personnel work under the supervision of marketing director are…….

Marketing Director

Sales Sales
Operatio Direct Telemark Product
promotio
directo ns
ns
mail eting line
r manager manager manager manager
manager
Thank
you