Alcatel Lucent End-To-End Triple Play

End-to-End Triple Play Solution
June 2007
Nora MAENE,
Convergence Business Group
All Rights Reserved © Alcatel-Lucent-Lucent 2006, #####

Agenda
Challenge and Opportunity

Alcatel-Lucent Value Proposition
End-to-End Triple play Solution
- Service Transformation
- Network Transformation
- Business Transformation
Why Partner with Alcatel-Lucent?
References
2 | End-to-End Triple Play Solution | June 2007 All Rights Reserved © Alcatel-Lucent 2007
1 Challenge and opportunity
Multimedia Trend Setters are Changing the Rules
Alcatel-Lucent is Working With Them
Original trends setters New trends setters

(access and applications) (convergence)
The Catalysts Five majors TV shifts

started to happen
Time shifting
Quantity shifting
Quality shifting
Terminal shifting
Engagement shifting
Innovation Drives Differentiation
Personalized
and Blended
Increasing Differentiation & Integration
Services
Conversational
Services over TV
My Own TV,
Voice/Video
Amigo TV
Conferencing
Blended
Services
Classic Triple Play Reachability-based

Hybrid Phone
Communication
Internet
IPTV Enhanced
Services Mobile Office Voice
VoIP CMM and WPABX
POTS
Commercial
Bundles
Increasing Innovation
The Challenge Is To Navigate This Trend While Optimizing Total Cost Of Ownership
Four Key Trends leading to Challenges for Service Providers
 Control over services and access to them on demand

 Support for three screens, doesn't care about access network
1. User centric
 Differentiated, compelling and intuitive user interface
 A competitive price
 Acquire premium content

 Access to and search in the long tail of content (including UGC)
2. Content is king
 Offer broadcast and on-demand content
 Content and device matching
 Design end-to-end network

 Guarantee quality of experience
3. Supporting network
 Operation: install, maintain
 Cost effective: e.g., xDSL/FTTx, 3G or DVB-H
 Interactivity and micro-payments

 User-generated content and revenue sharing
4. New business models
 User profiling and targeted advertising
 Managed services
End User Demand For Blended Services Drives Competitive Transformation
User-Centric Experience
Service Service Service Quality of

Agility Personalization Blending Experience
Service And Limited Knowledge Of No Network-wide Static Management

Network Silos end user Preferences Visibility Or Control Of Network Traffic
Limited New Application And Context Of Resources And Resources
Capability Today’s Networks Internet-grade IP
Only Through Transformation Can Today’s Networks Deliver A User-centric

Communication & Entertainment Experience To End Users
Value Proposition:
2 Provide A Better Voice, Data And Video

Communications And Entertainment
Experience
Alcatel-Lucent’s Value Proposition For End-to-End Triple Play Solution
Why Choose Alcatel-Lucent For Competitive Triple Play Transformation?
Service Transformation  From connectivity providers to

Alcatel-Lucent’s carrier grade service delivery environment end user service providers
binds applications  Converged personalized services
to shared network and management resources
for agile delivery of personalized and blended services  Blended applications
Network Transformation
To realize profitable, mass market delivery of blended Distributed service intelligence for
triple play services for a superior user experience
anytime, anywhere
optimal scalability and performance
•Unprecedented service flexibility and control Non-stop service delivery
•Non-stop service delivery for assured QoE Differentiated quality of service
•Cost-optimized to improve profit potential
Business Transformation  From silos to a converged, operational

Alcatel-Lucent partners with customers to environment
manage the complexities of large-scale business
transformation projects  Optimized for fast time-to-profit
Alcatel-Lucent End-to-End Triple Play Solution:
Aligns With Competitive Transformation Top Marketing Program
Network Transformation Services Transformation

 Intelligent, service- Reference framework for
aware and secure carrier grade service
converged network Triple Play Triple Play delivery environment open
 Scalability and reach forService Delivery Reference to third parties
high-quality access by Architecture Framework Agile delivery of
every subscriber personalized and blended
 Flexible transformation services
that maximizes reuse of Binding of applications to
assets
Service Service network for quality of
Control Creation experience
Service Integration
Service and Solution

Triple Play Services Program Operational
Economic Design
Packages Management Support
Modeling and Integration
Business Transformation
Competitive Transformation: The Benefits
Network Transformation Services Transformation

 Reduced OPEX Accelerated service
 Simplified networks innovation
 Scalability Personalized and blended
 Quality of Experience services
Customized services
Service Service
Control Creation
Service Integration
Tailored business case and modelling techniques for each

project and specialized service practices to:
Minimize overall risk
Speed time-to-market for new services
Business Transformation
Alcatel-Lucent As A Strategic Partner:
Our Experience In Competitive Transformation Projects
Different Business Models in Transformation Projects
Risks And
Rewards Business Partnership
Operations Management
Partnership
Network Transformation
Partnership
Turnkey
End-to-End Integrator
Turnkey
Network Integrator
Solution
Vendor
Equipment Management Of The

Vendor
Complexity
3
End-to-end triple play solution
How The End-to-End Triple Play Solution Fits In A Customer Triple Play Project
End-to-End Triple Play Solution –

Service Provider Triple Play Project
Part 1 Part 2
Customer
Triple Play Solution Triple Play
Triple Play
Baseline Project
( TPRF & TPSDA ) Services
Deliverables
 Triple Play Reference Framework ( TPRF ) for IPTV, IMS, applications, OSS/BSS, security,
combined with Triple Play Service Delivery Architecture ( TPSDA ) on IP networking architecture,
form the Triple Play Solution Baseline/ Blueprint
ADVANTAGES OF A BASELINE:
- Proven and validated design, with a
consistent set of documentation
- Reduces service provider’s risk and time-
to-market
 Triple Play Services Suite
 Customizes the solution baseline/ blueprint for each triple play customer project
 Answers specific needs of individual service provider
Triple play solutions are the
Triple Play Solution joined effort in combining
TPRF, TPSDA and Professional
Services to market
Services
OSS/BSS Applications
Operations
Triple Play Reference Framework
Payment
• PLC managed
SS B/SS O
eci t car P
• Validated blueprint through
Security
IPTV IMS integration testing
• Includes baseline 3rd party HW & SW
Triple Play Services
Service Platform Service Platform

• Industrialized for repeatability
eci t car P
yti r uc eS
Data Center NW Data Center NW

End-to-End Triple Play Solution
 Customer project timeline

Network  Customised starting from blueprint
Home Network (RGW/STB/CPE)
eci t car P
i tl u M
ai de m
Infrastructure Services(NTP/DHCP/DNS)
Service Delivery Network

oc dna noi t ar get nI ( y al P el pi r T
Triple Play Service Delivery

IP Edge & Aggregation
Architecture
eci t car P
Optics
 Networking infrastructure
t a mr of s nar T eci vr eS
Access
IMS IPTV & MM
Integrating Middleware Platforms: functions functions
Shared Other
End-to-End Triple Play Solution Architecture functions functions
Service & Business Management
Manage-
ment
Service Billing/
Service Delivery Environement

Call Center Fulfillment Assurance Rating
Applications
Application
Management IMS IPTV
Application Other Application Service
Application Server Platforms (e.g., Web)
Platform Orchestration
Control & A/V

Control
Layer
Management IMS Session Content Media Federated Data
Control Acquisition Media Delivery Management
Broadcast HE Storage
Architecture
Delivery Architecture
Network
Triple Play Service

Network Broadband Broadband Broadband
Service Service Service Access RGW
Management Router Aggregrator Node
A Strong Ecosystem of Partners
Service and
Business
Management
Applications
Video Head-End IPTV Platform Servers and Storage IMS Service

Enablers
Control and A/V
Access Network Broadband Services Broadband Services Optical Transport

Network Aggregation Routing
Digital Home
Test &
Measurement
Service Transformation:
IPTV, IMS, Blended Services
Triple Play Reference Framework
It Starts With BETTER TV
3
 Instant Channel Change
 Time-shifted Television
 Personalized Content Delivery
 Integration Of Information & Communication
Applications
Microsoft and Alcatel-Lucent: What We Saw in Each Other
MICROSOFT ALCATEL-LUCENT
The best end user experience Undisputed broadband leader
Drivers of system-on-a-chip architecture End-to-end video-specific portfolio
Connected home strategy Most experienced IPTV integrator
Core competency in software platforms Innovative applications, best end user experience
Benefits For The End User And The Service Provider: The Win-Win Deal
Rich Seamless Subscriber

Multimedia Experience Control
Common Service Delivery Platform Offers Highly Differentiated Delivers Next Generation
Supports Rich Media Services: User Experience: User-centric Services:
Video on demand,
Provides a personalized and IPTV, residential VoIP and other
Personal TV, interactive service mix converged multimedia
Online gaming, that integrates seamlessly with end applications
Sharing of music, photos user’s communications, information
and home videos and entertainment needs Provides a better triple play
experience
Enriches lives of end users
Personalization
Interactivity Accessibility
Service Transformation
Innovative applications that link IMS with IPTV

5900 My Own TV: sharing personal and community content on TV
5900 Communications TV: TV as a hub to manage communications
Targeted advertisements, music genre channels and playlists
Converged communication applications:

Seamless switch-over from mobile to fixed: BT Fusion
Video Telephony 3G-to-PC, IC Anywhere: Vodafone Spain
around the world
Service-oriented architecture (SOA) with IMS–TISPAN for use of

common capabilities (1 profile, 1 presence, 1 location for all
blended applications over TV, PC and telephone)
IPTV end-to-end solution reduces risk: our video integration

expertise brought to you; all-IP services with the required quality
and reliability
Alcatel-Lucent Notifications and Communication Suite
Caller Line ID (PSTN & VoIP)

Call Logs
Buddy List & Address Book
Click-to-Call
E-mail Notifications & Reading
Control Supplementary Services
Alcatel-Lucent My Own TV
End-to-end solution for easy unicast channel creation for:

 Family, friends, sports club channels with personal content on television
 City channels
 Advertising channels
Personal channels
My Own TV End User Experience: Lommel TV trial
• User-generated content The Lommel

LOMMEL citizens
• 288 public films, 57 open channels Federal
• 120 set-top boxes, distributed government
Federal ICT agency
mainly to communities
Lommel
municipality
Alcatel-Lucent
Alcatel-Lucent Remote TV: Remote DVR Management & EPG View On PC/Mobile
Allows end users to:
• Set recording of a TV show from a mobile
• Choose TV show from guide
• View "My Recordings" on PC and portable devices
• Search and sort recordings
Binding Service Creation Control To Deliver Personalized And Blended Services
Service Blending And Binding Of Enablers Of Personalization
Multiple Applications To Network By Leveraging Network And
Resources Using Policy Decision User Information
And Enforcement
Service Control Service Creation
Federated Control Carrier Grade Service Delivery Environment

 Session Control
Video  User Profile

Business Universal Service Service Service  Presence
and Consumer Broadband Aggregation Edge Enhancements  Location
IMS
Network Access
Environments
Traditional
 Applications
Service  Application Servers
Internet Factory  Partner/Third Party Ecosystem
 SDK/Developer Tools
 Service Blending
 Resource
Management  Customer/Partner Care
Data-Aware Transport
 Policy Decision Service  OSS/BSS
and Enforcement
Operations  Content Management
Service Oriented Architecture (SOA)
Application And Client

Customer Care And
Development And
Billing Functions
Execution
Alcatel-Lucent Carrier Grade Service Delivery Environment:
An SOA-compliant Framework To Deliver Personalized And Blended Services
Alcatel-Lucent Facilitates New Business Models
An enabler of many revenue sources for service providers:

 Subscriptions: Facilitating in content negotiations for smaller operators
 Interactivity: Allowing consumers to participate in TV formats
 Advertising: Providing targeted consumer advertising
A trusted party to bring all stakeholders together

 Content providers, advertisers, etc.
Network Transformation:
Triple Play Service Delivery Architecture
Transformation To Unified Triple Play Service Delivery
Voice ATM to Ethernet

1 Aggregation
Optimal Cost Structure
Session-Based to
Triple 2 Connectionless
Legacy
Plug and Play, Flexibility
HSI Play
Fiber in Access
3 (VDSL2, PON)
Service Reach, Bandwidth
BE to “Always-on”
IPTV & 4 Guaranteed QoS
Video
Service Quality, Reliability
Technology Shifts Driven By Triple Play
Early and Present Day ATM-Based Next-Generation Ethernet and

Broadband Aggregation IP-Based Broadband Aggregation
ATM DSLAMs, mostly CO-based: IP DSLAMs: Intelligent aggregation with

unintelligent Layer 1 aggregators; support for multicast; Gigabit Ethernet
low-speed ATM uplinks 1 uplinks; increasingly RT-based
Complex, fixed connections: PPP- Simple, flexible connections: DHCP-

based; bound to DSL CPE in the based; independent of device; user-
home; provisioning cost high 2 based; provisioning cost low
Centralized BRAS, optimized for best- Distributed to broadband aggregation

effort Internet access; lack of scalable routers: optimized for video and other
routing and QoS; typical OC-12 3 QoS-sensitive services; highly scalable;
handoff
to IP core 10 GigE handoff to IP/MPLS core
Lack of network resiliency: outages 4 Highly available network: little to no

tolerated; minimal financial tolerance of service interruptions; risk
repercussions of churn if reliability metrics aren’t met
Source: Network Transformation
Process
for Triple Play, Yankee Group, 2005
Building A Triple Play Service Delivery Architecture ( TPSDA )
Requirements
 Video service drives architectural changes:
 Capacity, subscriber density, critical nature of QoS, multicast, unicast for Video-
on-demand (VoD)
 Getting both subscriber scale and bandwidth capacity is critical:
 Subscriber density and port capacity do not usually scale well together
 Service and per-subscriber policies are also required to scale
Solution
 Distribute the relevant functions to optimize the design for scalability
 Controlling per-user QoS scales by moving queuing, scheduling and accounting
closer to the subscriber
 Bandwidth is optimized by performing multicast packet replication throughout
the network
 VoD scales by ensuring nodes support up to hundreds
of GigE ports
Triple Play Service Delivery Architecture Components
Optimized, Distributed Subscriber Policy Enforcement
Pt-to-Pt Fiber, WDM

Or Optical Ethernet
Optical High-capacity, High-availability
Transport Service Routers With Bandwidth
And Per-service Control
7750 SR
ISAM Family 7450 ESS 7750 SR
DSL, PON
1696 MS
IP/MPLS
1850 TSS BSR
OMSN BSA Broadband
DMX Broadband Service Service Router
BSAN Aggregator Optical Core
Broadband Service
Access Node 1850 TSS
Managed Home WiMAX 1626LM
Network
High-capacity, High-availability MPLS-based Ethernet

Service Switches With Bandwidth And Per-subscriber
Control
A Family Of Access Nodes Supporting
Any Location, Any Media, Any Reach
Integrated Network, Service And Subscriber Management
Unprecedented Service Flexibility And Control
 Distributed service intelligence and QoS policy enforcement end-to-end
for maximum scalability, service richness and uncompromised
performance
 IMS-ready architecture enables the migration and delivery of blended
video, web, and telephony services
 Multi-technology, multi-service access support (CO IP DSLAM, MSAN, FTTN,
FTTU, WiMAX) provides complete flexibility in extending service reach
 Integrated control over subscribers, network and services to prevent
congestion and ensure operational excellence
Non-stop Service Delivery For Assured Quality Of Experience
 Comprehensive approach across entire

infrastructure assures control, forwarding and
management plane resiliency
 High availability platforms with no single
point of failure
 Enforces control over network resources and
subscribers by integrating service management
for a consistent user experience
 Network security and authentication prevents
theft of service, denial of service and protects
digital rights
Enabling “Always On” Services With TPSDA
5750 SSC Purpose-built Alcatel-LucentPortfolio Exceeds

Highly Available, Stringent High-availability Requirements For
Integrated Triple Play Services And Offers Optimal
Subscriber And System Characteristics With No Single Point
Services Control Of Failure
Optical
Transport
DSL,
GPON
IP/MPLS
BSA
Broadband
BSR
Service Broadband
BSAN Aggregator Service Router Optical Core
Broadband
Service
Access
Node
Non-Stop WiMAX
Access
Sub-50ms Protection Non-stop VPLS Service Non-stop Routing Mechanisms

Mechanisms At Photonic, Provides Millisecond Ensure Millisecond Recovery
SONET/SDH Or Packet Service Recovery For Times
Layer Link, Path, And Node For Switchover From Primary To
Failures Secondary Route Processor For
Non-stop Service Delivery
Cost-optimized To Improve Profit Potential
 Extends reach to deliver all services to more customers over copper, fiber,
wireless
 Streamlined, integrated management reduces intervention and customer
care costs while ensuring service innovation and faster revenue realization
 “Right-sized” service delivery architecture (flexibility to scale up or down
and pay-as-you-grow)
 Supported by a world-class comprehensive suite of design, deployment,
integration and management professional services to minimize the
complexity of network transformation and migration
TPSDA Provides A 2X Advantage For Returns On Network Assets

Business Transformation:
Professional Services For Triple Play
So How Do I Get There?
Problems To Solve….
Accelerate Make It
Revenue Work
- Manage Vendors - In My Network
- Meet Budget - With QoS & QoE
- Meet Schedule
Acquiring Technology Skills & More

Content Complexity Resources Problems
- Use - IPTV Ecosystem - The Video - Training
Aggregator? - TDM To IP Resume - Maintenance
- Build My Own? - Back Office - TDM To IP Skills - Evolution
Solution! Alcatel-Lucent Professional Services
Business Transformation Value Proposition
High quality expert project services

 Expert design and customization
 Stringent testing and acceptance
 Supporting consultancy, maintenance and training services
 Unmatched knowledge and experience
Reduced business risk and cost

 Field-proven services methodologies
 Triple play project experience - know the pitfalls
 Use of generic, pre-integrated designs via TPRF/TPSDA as baseline
Faster new services to market

 Required business imperative
 Methodologies and TPRF/TPSDA enable this
 Solutions enable fast future services introduction
We Understand End User Needs And Business Imperatives Driving Triple Play
Business Imperatives End-User Needs
Retain Bundled To
Add Right Mix Of High-quality Video And Voice Services To Blended
And Grow
• Defend against competition and reduce churn Personalized
Customer
• Boost average revenue per user Services
Base
Assure Deliver Highest-quality Services To Customers By

Their Content
Superior • Enabling flawless and fast provisioning of services
Whenever
Customer • Providing differentiated services versus cable and other
And Wherever
Experience competitors
Maximize Profitability By Services

Optimize
• Optimally leveraging existing infrastructure At A
Return On Competitive
• Leveraging pre-integrated solutions
Investment Price
• Launching quickly, reducing complexity and deployment risk
Innovate Create A Long-term, Converged Network By Easy-To-Use

For The • Making common sense solution choices And State-Of
Future • Ensuring scalability, flexibility, and ongoing interoperability The-Art
Alcatel-Lucent Approach To Triple Play Services:
True End-To-End Suite Of Triple Play Services, Customizable To Your Specific Needs
Consult Design Integrate Deploy Maintain and

Operate
Strategic Consulting
Readiness Assessments
Consult And
Design: Security Architecture and design
Define A Quality, IPTV Architecture and Design

Reliable Triple Play
Distribution Network Design
Solution
OSS/BSS Architecture and Design
Converged services design
Integrate And Deploy: Solution Integration and Validation
Create And Execute Application Customization and Integration
IPTV Deployment Services
Solution Customer Acceptance Testing
Program and Third Party Management
Maintain And Operate: Managed NOC Operations

Achieve Operational Maintenance
Excellence Of Your
Training
Triple Play Solution
Alcatel-Lucent As End-to-End System Integrator
Plan of Record  Overall structure & reference of system integration project

 Critical path, timelines
Program Management
Third Party Management  Daily/weekly meetings to manage milestones, defects and
development issues
 Technical requirements document (TRD)
Requirements and technical solution document (TSD)
 Leading/designing service assurance strategy
 Implementation architecture/engineering guidelines
Architecture & Design  Video solution document
 Reference Architecture  Leading/designing architecture and requirements for all
 Engineering video solution, including third parties
• Security, video-on-demand, operation
Testing and Validation  Sub-system and end-to-end testing and solution validation
 NSIT/OSIT/Mock House (features, fault insertion, stress, soak)
• Mature and stabilize 3rd party products
Deployment  Managing and coordinating field deployment activities
 Technical Support/Training
 Staging and commissioning of the SHO, VHO, IO, CO, SAI
4 Why partner with Alcatel-Lucent
Alcatel-Lucent Has Multiple IPTV Centers Of Excellence
NSIT & OSIT

Dallas
OTIS
Antwerp
Stuttgart
Spain CoE
Campiñas lab,
Brazil
Singapore CoE
IPTV OSS/BSS
Russia
Italy
London
Shanghai
Alcatel-Lucent Delivers VALUE To You
Deliver revenue generating services that are

Alcatel-Lucent is the differentiated and “sticky”
only credible partner
that knows how to bring Enable future scalability and evolution
together an integrated Maximize return on legacy infrastructure while migrating

solution for towards new network architectures & services
networking, IMS, IPTV
and triple play Mitigate risks by employing field proven methodologies
applications and components
and saves you money
through the largest and Take advantage of operational Excellence in multi-
most experienced technology network environments
service organization in
the world Minimize time to deploy IP video by employing field-
proven pre-integrated solutions from Alcatel-Lucent
and third parties in our world-class labs
Leadership, Experience, Expertise And Innovation
Market Leadership
 Leadership in broadband technology, IP networking, optics, new multimedia and video
applications and end-to-end services integration
 Proven DSL and GPON technology and platforms: #1 Broadband Access
 Superior WDM and multiservice optical transport platforms: #1 in Optical Networking
 Innovative IP/MPLS platforms: #2 IP Service Routing, #2 Carrier Ethernet Aggregation and growing
 IPTV leadership position and large subscriber footprint with major global service providers
 Market leader in IMS deployments that take advantage of unified control for dynamic management
and provisioning in support of triple play blended services
Unparalleled Experience, Expertise and Innovation
 > 80 triple play and IP network transformation projects worldwide, offering significant experience
integrating complete end-to-end triple play solutions for service providers
 Unique Bell Labs patented multimedia innovations and extensive IP video expertise and know-how
 Alcatel-Lucent’s triple play applications received IEC InfoVision Award at Broadband World Forum
Asia 2006
Capable Of Leading, Continuously Innovating And Transforming Our

Customers’ Business, Services And Networks
5 References
Alcatel-Lucent and Microsoft IPTV Wins
Public Flagship Customers: IPTV and Video Applications
Source: Alcatel-Lucent cumulative statistics, YTD 4Q06
Alcatel-Lucent TPSDA Public Customers
Comhe
NTL m
Be
Belgacom MosTelecom
KPN
Sasktel Sakhatelecom
Telenet
DT
FT
Brazoria ONO China Netcom
Hawaii Wind
PT
Telcom Telefonica CT Jiangsu
NTELOS GDS
AT&T Ya.com Chunghwa
TT&T
CanTV
Telemar
Telecom Telstra
Malagasy
State-of-the-Art, Fiber-Optic Network, IP-Based TV Programming,
Video-on-Demand (VOD) and High-Speed Internet to 18 Million Households
U-Verse service
 Growth in market share
 Introduction of new HDTV/IPTV technologies
 Faster time-to-market
 Huge channel line-up (>300 channels)
 Compelling movie library
 Superior video-quality compared to cable/satellite
 Support for three televisions per house
 Remote (Web-based) access to DVR
Service available in 11 US markets
“Project Lightspeed provides a number of important advantages — including superior speed
to market with exciting, market-changing services, and it allows us to leapfrog today's U.S.
telephone and cable TV networks.”
Lea Ann Champion, Senior Executive Vice President, IP Operations and Services, SBC/AT&T
Our Role: Prime Service & Network Integrator End-to-end integration of the entire network
Network provider: access, IP routing Design, build of the world's largest IPTV validation
Video service integrator: Head end, middleware, lab in Alcatel-Lucent's Plano, Texas
content management, conditional access and DRM, Full turnkey Video Office (VHO) design, deployment
home networking and STB and activation
Wind
Wind to implement LLU project and deliver triple play services

 Alcatel-Lucent was selected for networking, VoIP infrastructure and IPTV
 Proven execution in previous phases allowed to build progressively towards full triple play scope
 Full lab validation infrastructure within IP Transformation Centre
 Highly automated test environment
“Offering innovative triple play and IPTV services to customers

while driving down the operational costs of the company,
strengthens the competitive position in the marketplace”
Alcatel-Lucent’s Role:
Network provider: Access, NGN voice, Ethernet End-to-End Design & Integration: turnkey End-to-End
Aggregation, OSS as part of ongoing VoIP IP Triple Play Solution
transformation project Program management, including roll-out of LLU sites
Prime Integrator: complete services integration for
triple play offerings
IPTV Prime Integrator for Telefónica Group
“Imagenio” - service
 Broadcast and VoD
 Deployment in Europe and Latin-America: supporting Spanish,
Portuguese and Czech User Interfaces.
Service success
 400,000 IPTV subscribers in Spain across 20+ POPs
“This comprehensive agreement will help Telefónica to remain a leading

provider of innovative IPTV services”
Vicente San Miguel, General Director of
Press Release, April 2006 Infrastructure and Information Systems, Telefonica Group
- Alcatel-Lucent to develop Telefonica’s IPTV middleware and link to IMS

- Alcatel-Lucent Services to provide network integration, deployment and maintenance services for Telefonica’s
end-to-end, multi-vendor IPTV “ecosystem”
Lucent’s role:
Alcatel-Lucent’s Role: Middleware provider: evolution of Middleware
Network provider: access, IP routing. platform
Prime Integrator: for forthcoming Tef Deployments End-to-End: solution design, integration and testing
Trusted Advisor/Supplier Marketing: assistance for end user services
IPTV Proof point: Chunghwa Telecom, Taiwan
Multimedia-on-Demand service
 Bundled service that offered VOD,
Near VOD, Karaoke-on-Demand
(KOD) and live TV services
 Trial of HDTV
Service success
 >200K paying subscribers
Alcatel-Lucent’s role
 Middleware provider
 DSL infrastructure
Customer References
“We selected Alcatel-Lucent as our strategic partner for this transformation because
Alcatel-Lucent has the depth of IP knowledge and the breadth of networking and
services portfolio to complete this with us in our aggressive timeframes.”
Greg Winn, COO, Telstra
“We have chosen Alcatel-Lucent as our development partner as they bring

considerable experience of fixed-mobile convergence from our work together on
BT Fusion and also from working with our 21CN network development, an
essential component of the solution.”
Steven Evans, Chief of Wireless Broadband and Future Products, BT
“The Alcatel-Lucent triple play solution provides the service assurance and
control that enable us to efficiently manage subscribers and deliver
personalized triple play bundles on-demand through the use of self-service
customer portals.”
Guillermo Mercader, CEO Ya.com
Easily Find, Connect and Interact
with the Brands and People,
YOU
care about, across any Screen
www.alcatel-lucent.com

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All Rights Reserved © Alcatel-Lucent-Lucent 2006, #####

Challenge and Opportunity

Original trends setters New trends setters

The Catalysts Five majors TV shifts

Classic Triple Play Reachability-based

 Control over services and access to them on demand

 Acquire premium content

 Design end-to-end network

 Interactivity and micro-payments

Service Service Service Quality of

Service And Limited Knowledge Of No Network-wide Static Management

Only Through Transformation Can Today’s Networks Deliver A User-centric

2 Provide A Better Voice, Data And Video

Service Transformation  From connectivity providers to

Business Transformation  From silos to a converged, operational

Network Transformation Services Transformation

Service and Solution

Network Transformation Services Transformation

Tailored business case and modelling techniques for each

Different Business Models in Transformation Projects

Equipment Management Of The

End-to-End Triple Play Solution –

• Validated blueprint through

Service Platform Service Platform

Data Center NW Data Center NW

 Customer project timeline

Service Delivery Network

Triple Play Service Delivery

Service & Business Management

Service Delivery Environement

Control & A/V

Triple Play Service

Video Head-End IPTV Platform Servers and Storage IMS Service

Access Network Broadband Services Broadband Services Optical Transport

Rich Seamless Subscriber

Innovative applications that link IMS with IPTV

Converged communication applications:

Service-oriented architecture (SOA) with IMS–TISPAN for use of

IPTV end-to-end solution reduces risk: our video integration

Caller Line ID (PSTN & VoIP)

End-to-end solution for easy unicast channel creation for:

• User-generated content The Lommel

Service Control Service Creation

Federated Control Carrier Grade Service Delivery Environment

Video  User Profile

Service Oriented Architecture (SOA)

Application And Client

An enabler of many revenue sources for service providers:

A trusted party to bring all stakeholders together

Voice ATM to Ethernet

Optimal Cost Structure

Early and Present Day ATM-Based Next-Generation Ethernet and

ATM DSLAMs, mostly CO-based: IP DSLAMs: Intelligent aggregation with

Complex, fixed connections: PPP- Simple, flexible connections: DHCP-

Centralized BRAS, optimized for best- Distributed to broadband aggregation

Lack of network resiliency: outages 4 Highly available network: little to no

Pt-to-Pt Fiber, WDM

High-capacity, High-availability MPLS-based Ethernet

Integrated Network, Service And Subscriber Management

 Comprehensive approach across entire

5750 SSC Purpose-built Alcatel-LucentPortfolio Exceeds

Sub-50ms Protection Non-stop VPLS Service Non-stop Routing Mechanisms

TPSDA Provides A 2X Advantage For Returns On Network Assets