Cine“Maa” Awards – 2011

NOVOTEL,
Hyderabad.
June 19th 2011, 6.00PM onwards
Highlights.
• Recognition of movie artists for the year 2010.

• Who’s who of the Tollywood will attend the Event

• Lifetime felicitation award.

• Musical Performance by music directors and Songs

render by popular singers

• Dance Performances by leading heroines along with dance

troupes.

• Telecast of the same on Maa TV – 4 hours.

• Simulcast on Youtube
Award Categories.
Main Awards:
1. Best Movie
2. Best Actor – Male & Female
3. Best Supportive – Male & Female
4. Best Comedy actor – Male & Female
5. Best Director
6. Best Producer
7. Best Story
8. Best Screenplay
9. Best Dialogues

1.Fresh Face – Female

2.Best Debutant Actor – Male & Female
Title Sponsorship-Rs.2.00Crs
FCT : 5920 secs

Entitlements for Branding:

1. Event will be named after your brand name
2. 5 Curtain raisers will carry all entitlements FCT Distribution
3. Event Teaser One hour show before the On-Air Telecast Channel Telecast FCT
4. Composite logo promos with 5 secs brand tag on C/R (5nos) Original 300
5. Branded promotional aston bands with high frequency
6. Branded promotional Bugs with high frequency Teaser Show Original 120
7. OCL & CCL with 5 secs brand tag on Maa TV Original 1000
8. Branded Break Bumpers - 12 Nos. Maa TV Repeat 1500
9. Composite logo on the stage backdrop (Not during performances)
Maa Movies 1st Telecast 1500
10. Composite logo on the Anchors podium
11. Brand logo on the brand floor (Jimmy Shot) Maa Music 1st Telecast 1500
12. Anchor mentions (Composite logo) - 8 times minimum Total 5920
13. 10 Standees in the venue
14. 2 Archs at the entrance will carry composite logo
15. Place for Kiosk in the venue
16. Composite logo on 20X15 banners – 2Nos.
17. Each nomination will be shown in composite logo slate
18. One / Two of the awards will be given away by CEO / Rep of the client
19. Composite logo on Posters and in Invitations
20. Brand logo on the backdrop during press meets, star interviews
21. All Marketing promotions will carry composite logo
22. 150 Complimentary Passes ( 20 VVIP + 30 VIP+ 100 General)
23. Simulcast on Youtube when Event is telecast on MAA TV (Original)
Powered by Sponsorship Rs. 1.00 Cr
FCT : 3340 secs

FCT Distribution
Entitlements for Presenting Sponsorship:
Channel Telecast FCT
1.Event will be powered by your brand C/R (5Nos) Original 250
2.5 Curtain raisers will carry all entitlements
3.Event Teaser One hour show before the On-Air Telecast Teaser Show Original 90
4.Composite logo promos with 5 secs brand tag on Maa TV Original 600
5.OCL & CCL with 5 secs brand tag on Maa TV Repeat 800
6.Break Bumpers carries Composite logo - 12 Nos.
7.Composite logo on the stage backdrop (Not during performances) Maa Movies 1st Telecast 800
8.Composite logo on the Anchors podium Maa Music 1st Telecast 800
9.Anchor mentions (composite logo) - 8 times minimum Total 3340
10.5 Standees in the venue
11.2 Archs at the entrance will carry composite logo
12.Composite logo on 20X15 banners – 2Nos.
13.Each nomination will be shown in composite logo slate
14.One of the awards will be given away by CEO / Rep of the client
15.Composite logo on Posters and in Invitations
16.Composite logo on the backdrop during press meets, star interviews
17.All marketing promotional activities will carry composite logo
18.80 Complimentary Passes ( 10 VVIP + 20 VIP+ 50 General)
19.Simulcast on Youtube when Event is telecast on MAA TV (Original)
Associate Sponsorship Rs. 50Lacs
FCT : 2060 secs

FCT Distribution
Channel Telecast FCT
Entitlements for Associate Sponsorships:
C/R (5Nos) Original 200
1.Associate Sponsorship of Cine’maa’ Awards Event Teaser Original 60
2.5 Curtain Raisers
Maa TV Original 300
3.Event Teaser One hour show before the On-Air Telecast
4.Promos with 5 secs brand tag on Maa TV Repeat 500
5.OCL & CCL with 5 secs brand tag on Maa Movies 1st Telecast 500
6.Brand logo on the stage backdrop LCD loop (Not during performances)
Maa Music 1st Telecast 500
7.Anchor mentions (composite logo) - 2 times minimum
8.One Standee in the venue Total 2060
9.2 Archs at the entrance will carry brand logo
10.Logo on Posters and in Invitations
11.Logo on the backdrop during press meets, star interviews
12.All marketing promotions will carry brand logo as Associate Sponsor
13.45 Complimentary Passes ( 5VVIP + 10VIP+ 30 General)
14.Simulcast on Youtube when Event is telecast on MAA TV (Original)
Sponsorship Template

XXX
Cine’maa’ Awards
Presented / powered by

IN ASSOCIATION WITH

PARTNERS

* proposed, subject to change

The Cine “maa” awards 2002, branded by Jet silver
force , was a big success, with most of the biggies
of tollywood attending.
The Cine “maa” awards 2003 , branded by Lux Orchid,
was a big success, with the biggies of Tollywood
attending .
The Cine “maa” awards 2004, branded by Kurkure,
was a huge success.
The Cine “maa” awards 2008, branded by 7up, was a
big success, with most of the biggies of Tollywood
congregating for the event.
The Cine “maa” awards 2010, branded by Lux, was a
big success, with most of the biggies of Tollywood
congregating for the event.
Activity Cut off Date
June 19th Ground Event
June 5th On Air Promotions
June 10th Close on Deliverables for Ground Event
May 30th Closure of deliverables for On Air like
Promo, Comp. Logo etc
May 25th Closure on Branding & Powered by
Pre Event – On Air

Branded Promos – 25 per day – For all sponsors the time duration needs to be 20 sec

Aston Bands – 40 per day - Comp. Logo

Bugs – 30 per day - Comp. Logo

Promo on YOUTUBE with Brand tagline

SMS push back – 1 lakh

Outdoor Activity in Hyd & Around – 25 – Hoarding, 30 – Centre medians etc

Print Ads in English & Telugu – 2 + 2

Radio – Promos with Brand Tag line in 6 stations

Mailers – Pre event 2 and Post event 2

Indian television or afaqs – Coming soon Banners

 On Ground

Standees – 20 (Including all sponsors)

Space for Kiosks or product sampling

Arches - 2

20 X 15 – Banners at entrance – 2 no.s

Backdrop – Logo loops (will not be visible during performances)

Floor Branding – Comp. Logo

Anchor Podium – Comp. Logo

2 – Screens – Loop – Visuals as per programming discretion

Celebs Backdrop – 2 no.s

Invitation passes

Award Distribution for clients

On Air

5 Curtain risers

Event Telecast

YOUTUBE - Simulcast
Cinemaa Awards 2010 on Youtube

No of Videos – 90

Views – 11,67,379 (28th Aug 2010 to 3rd May 2011)

The views are still increasing day by day.

Visibility Cost @ Rs.5/- (views x cost)

11,67,379 x 5 = Rs.58,36,895/-

Youtube Ranking during Cinema Awards Simulcast

#1 Most Viewed in week - India (30th Aug to Sept 1st)
Thank You