Like any great brand, Obama has built up a bond of trust with the American people.

Introduction of Rolex watch

me: Barack Hussein Obama Rolex Watch

B: August 4, 1961 B.A. in Political Science in 1983

ucation: He graduated from Columbia with a

tical Career: 19962008

State Senator: 19972004

2004 U.S. Senate campaign

U.S. Senator: 20052008

2008 presidential campaign

sidency: January 20, 2009

What is Marketing?
Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others- Kotler. Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably by right product, in the right place, at the right time, at the right price- Adcock Marketing is essentially about marshalling the resources of an organization so that they meet the changing needs of the customer on whom the organization depends- Palmer Marketing is the process whereby society, to supply its consumption needs, evolves distributive systems composed of participants, who, interacting under constraints - technical (economic) and ethical (social) - create the transactions or flows which resolve market separations and result in exchange and consumption.- Bartles.

Marketing Intermediaries

Competitors Marketing Analysis

Product

Segmentation

Marketing Planning

Customer Value & Relationships

Positioning

Promotion

Marketing Control Suppliers Publics

Marketing Implementation

Differentiation

Targeting

Place

Price

Rolex Marketing?
Marketing is not about what we want to sell. Is about what people want to buy. Business World Marketing Mix

7Ps

Product Place Price Promotion ---------------Communications Mix People Advertising, direct marketing Physical Evidence public relations, packaging Process corporate identity-branding word of mouth, e-marketing sponsorship, exhibitions selling, sales promotion point-of-sale, merchandising

So, how parties compete to win elections? They market their product !

The political Product

the product is the partys behaviour. this behaviour is continual (not only at election time) and exists at all levels of the party and includes leadership, MPs, membership, staff, symbols, constitution, activities and policies. The goal is to win long-term electoral success. The market is the electorate (but within the party members and the general population as it influences both). Parties use political marketing in order to increase their chances of success and by doing this they -consciously or not- change aspects of their behaviour.

Political Marketing Mix

The literature on political marketing does not separate its analysis based on different elements of the commercial marketing mix: (product, place, price, people, physical evidence and process). Because of the nature of politics, the literature takes a holistic approach and examines all these elements conjunctionally as one under the political product.
Political Marketing Mix -Product (including party behaviour, public image, people, etc) -Promotion ---------------------------- Communications Mix : Advertising, direct marketing public relations, packaging brand identity-branding word of mouth, e-marketing sponsorship, events, lobbying, campaigning, media/news management, spin, propaganda, etc

Advertising
According to Kotler advertising can be classified by its purpose: -Informative Advertising-used to inform consumers about a new product or feature and to build primary demand. -Persuasive Advertising- used to build selective demand for a brand by persuading consumers that it offers the best quality for their money. -Comparison Advertising- is this that compares one brand directly to one or more other brands. -Reminding Advertising- used to keep consumers thinking about a product.

At the heart of the Americanized professionalization of the political communication is the political marketing.

Conclusion