ORGANISATIONN.RANGA RAO AND SONS (CYCLE AGARBATHI) PRESENTED BY, VIPUL KUMAR.

S MBA B SECTION CHRIST COLLEGE, KENGERI CAMPUS.

y . The company was started in the year 1948, as Mysore

Products and General Trading Company by N. Ranga Rao which now has become a market leader. Fragrances, NESSO, Rangsons Electronics, Rangsons VCT Labs.

y The NR Group comprises of N. Ranga Rao and Sons, Ripple

y Mantra is "Quality backed by values will pay y Has the highest market share of 6%. y Biggest exporter of incense sticks.

y Manufactures agarbathi of high quality, long, thick,

heavier sticks with better performance.

y Raw materials used are jigath, bamboo, perfumes and

packaging materials.
y The agarbathi sticks are available in 6, 8, 9, 10 inches and

above.
y Diversified their product category from incense sticks to

aroma oils, room freshners and various perfumes.

y Production of bamboo sticks y Production and preparation of jigat and charcoal y Production of incense paste to produce batti y Application of perfumes, followed by packaging.

y Good marketing tactics with giving more emphasis on y y y y

quality and fragrance. They use both above the line and below the line medium of advertising. Mudra communications plans all the marketing activities of cycle agarbathi. New tagline is Bhagwan hai and Everyone has a reason to pray Bluetooth bus stands in Mumbai during the time of Ganesh chaturthi.

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Strengths Established brand High turnover Superior product performance v/s competators Established market Management consists of experienced employees

Weakness y Weak product diversity

y y

No showrooms No direct marketing experience

Opportunities y Can expand their business y Can improve sales y Can improve production technology

Threats y Rising raw material cost

y

Retention of skilled employees

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Human resource: Great Work Place Harmonious Employee Relations Effective Grievances Handling Smooth H.R operations Marketing: Advertisement Sales Customer Care Spare Parts

y y y y

Finance: Audit Profit and loss statement Balance sheet Financial analysis Production: Manufacturing Quality checks Purchase of raw material Inventory control

y y y y

y y y y

y The accounting system followed in this company is

IFRS (International Financial Reporting Standards).

y Objective of this is to reflect true and fair view of the

business affairs of the organization.

y IFRS system of accountig is the standard form of

accounting used in our country.

Induction training: y Learning about the duties of the job y Meeting new colleagues y Seeing the layout of the premises y Learning the values and aims of the business On the job training: y Demonstration y Coaching y Projects y Job rotation Off the job training: y Day release y Distance learning / evening classes y Block release courses y Sandwich courses y Sponsored courses in higher education y Self-study, computer-based training.

It is a method by which an employee is evaluated by his/her respective manager or the supervisor. Obtaining, analysing and recording information about the worth of the employee to the organisation. Method used 360degree feedback. Feedback is provided by subordinates, peers, and supervisors. It also includes a self-assessment and, in some cases

Corporate Social Responsibility is taken seriously and the Group contributes to deserving causes on case to case basis. The following are the permanent activities of the foundation: y Ranga Rao Memorial School for Disabled [RMSD] y Project Prerepana y Project Unnati and Cycle Scholarship y Programme Vocational Training for Women y Ranga Jnana Vinimaya Kendra [RJVK] y Supporting Art and Cultural Events

y Meenakshi devi (H.R Manager,N.Ranga rao and sons) y www.cyclebrand.com(Official website) y www.nrfoundation.org.in