Electronic Wallet: An Emerging M-Commerce Technology

Manoj Kumar Paras M.FTech(AP) Department of Fashion Technology, NIFT, Bangalore

Contents
1. Objective & Methodology 2. Introduction 3.Literature Review E-commerce M-Commerce 4. Findings 6. Future Research Retailing Mobile Ticketing Brokerage/Auction Entertainment Information Mobile Advertising Financial service M-commerce in India M-commerce in rural India Obstacles of M-commerce 5. Analysis

Objective & Methodology

1. 2. 3.

Objective: To Study about E-Wallet and its different application. Sub Objective:
To Study about M-commerce benefits. To Study different limitation of M-commerce Technology. To study about the future of M-commerce

Methodology: This research is exploratory kind of research

Introduction
Digital world: E-wallet.
Deff: Mobile Commerce is the use of information technologies and communication technologies for the purpose of mobile integration of different value chains an business processes, and for the purpose of management of business relationships.
(Ref: Webagency, 2001)

VAS services 3G (Third Generation Mobile Technology) & WiMax (World wide Interoperability for Microwave Access) spectrum

Literature Review
E-wallet is digital file downloaded into mobile phone. E-commerce: Physical process converted into electronic process: transaction,display 21 Million Internet Users in March 2008
(Source: I-Cube 2008)

1. 2. 3.

Internet shopping: 2007-08 was around Rs. 7080 crores It is expected to be of Rs. 9210 crores in 2008-09 Growth of about 30%
(Source: Makemy trip)

M-Commerce
Mobile Commerce is ability to do commercial activities with Mobile devices Transaction happen through credit card is not Mcommerce Next generation no plug & no wire commercial services e-commerce is limited to PC user only M-commerce is open for all through SMS, WAP, GPRS

Findings
Consumer was satisfied with e-commerce but commerce technology will prove more satisfactory m-

Retailing:
E-wallet has many fold advantages over all old methods No need to go for physical shopping information about all the available goods from Mobile portal all WAP portals get catalogue as SMS on request Retailers can trace location of consumer through GPS Transaction done through the account connected mobile

Mobile Ticketing: Technology in which barcode is send on mobile At point of entry this is directly scanned

Brokerage/Auction: Stock market is very dynamic kind of market, up and down are happening after each second Consumer need a device which makes them updated for information without constraint of physical location E-wallet is solution: SMS or M-Portal use mobile phone for Bid.

128 kbs is sufficient for doing transaction over GPRS Portability is the other issue

Entertainment: E-wallet will give them path for reducing infrastructure cost Enjoyable service can be transferred on the mobile phone Integrated cell phone, mp3 player & video player strengthen Mcommerce scope

Information Different kind of information send to mobile News, Sports and Weather Information for different people Every youth wants latest cricket score Weather information to all fisherman

Mobile Advertising: Mobile phone provides information to the advertiser Track the shopping behavior from their database Through GPS they will get information about exact position of consumer

Financial service: They can see account information & do all kind of transaction Mobile Payment: payment will done manually at POS & electronically Mobile Banking: location free service to the customer Helpful for rural customers where Banks are very much away from the customer home

special sell offer will send to consumer moving nearby

Subscriber can get the information about all shops nearby the area

M-commerce in India
M-Commerce is at a very early stage Very good scope because the mobile subscriber is higher than internet user & card holder. Bharti Airtel has launched Mobile Money Transfer (MMT) in partnership with VISA
0 .2 5 0 .2 3 0 .2 2 0 .1 9 0 .1 7 0 .1 5 0 .1 6 0 .2

USD

0 .1 1 0 .1 1 0 .1 1 0 .1 0 .0 9

0 .0 5

0 .0 5 0 .0 5

0 .0 4

0 .0 3

0 .0 2

0 Italy UK France Belgium Taiwan Thailand Argentina Philippines Malayasia Hong Kong Pakistan China Brazil India

Rural India Benefits.

Source:Kuldeep Goyal,CMD,BSNL

Obstacles of M-commerce
The Key challenges for the spreading of M-commerce are security, speed and cost. Infrastructure issues Security occurs due to fear of fraud transaction. Consumer Bias Lack of touch-feel-try experience. Seasonality Low Penetration of credit cards Credibility in payment system Delivery of products State of mobile networks

Analysis
e-wallet (M-commerce) is an emerging technology but it has manifold advantage over other traditional technology These advantages can be exploited by the different sectors Expected to grow in the near future due to high penetration of mobile Indian village is facing the infrastructure issue: M-commerce can best alternative Infrastructure limitation should be overcome by combined growth of TRAI, Telecommunication Ministry and Mobile service provider Simplification of software and hardware technology for and user friendliness Then e-wallet will realized as true potential wallet, for doing all kind of transaction.

Conclusion & Future Research

M-commerce going to become more popular than all other electronic concept e-wallet is going to replace leather wallet Scope of research on m-commerce buying process in other perspective i.e. 3G & Wimax study can be done for the WAP Portal or Mobile Portal development and its use

The End