MKT 382 ARTICLE PRESENTATION

Kazi Shoyeb Imteaz ID: 081 361 030

Company Overview:
 Only export oriented meat processing company in

Bangladesh.
 Provides fresh, hygienic and Halal meat.  Production capacity is 20 tons of meat per eight hour

shift.
 The state of the factory in Pabna has a built space of

more than 70,000 sq. ft.

 Ensuring a consistent and high quality of meat.

Business Overview:
 Export 1000 tons meat a year (avg) and expect to

make 5000 tons by 2012

 Exported processed meat worth Tk 200 million last

year.
 Foreign market is confined to a few Middle Eastern

countries.
 Target market: Expatriate Bangladeshis and other

ethnic Muslims in those countries.

 Regular supplier of meat to five star hotels in Dhaka.

Expansion to Malaysian market:

The process of entering the Malaysian market began almost two and half years ago. As a factory it had no problem to be approved by any country but the government intervention was a must. Bengal meat had come to focus during the three-day Malaysian trade fair.

Expansion to Malaysian market:

Deputy minister for trade of Malaysia visited the Bengal Meat factory at Pabna for facilitating the entry to the Malaysian market. Recently it is awarded halal certification by the Department of Islamic Development, Malaysia, which allows it to export processed meat to any halal market around the world. Expects to ring up Tk 400 million in overseas sales this year by doubling its halal meat export.

Some Factors regarding this issue:

Bangladesh has the 7th largest cattle population in the world, it has one of the lowest per capita meat consumption. The per capita meat consumption is bound to increase as the per capita income increases. The most important thing for the growth of this sector is backward linkage and ensuring quality cattle. It requires an international testing lab, which is yet to see light for lack of governments initiatives. Developed countries have turned around their economy by harvesting the huge potential of their dairy farm sector. So it is also can be a prospective industry for Bangladesh too by having the right attitude towards the sector. The economy of Bangladesh is based on agriculture and cattle raising. People now just to learn the process of raising quality cattle and policy to make the sector commercially viable.