e-Lottery is an Internet gambling firm to support

the governmental lottery industry effectively

using the Internet.
• Proven. e-Lottery has positioned itself as the proven Internet
partner to lead any governmental lottery industry into the e-
commerce market.

• Experienced. e-Lottery has conducted millions of e-commerce

lottery transactions using a full line of Internet based products.

• Technology. e-Lottery has operated Internet, intranet,

telephone, communications, accounting, banking, database and
other applications and services that can facilitate the electronic
sale of new and existing lottery products worldwide.
• There is a large and active market for lottery products
worldwide worth $ 180 billion.
• State and foreign governmental authorities and their
licensees in approximately 200 jurisdictions worldwide
operate lotteries.
• Worldwide lottery ticket sales in fiscal year 2004 were
approximately $187.1 billion.
• In fiscal year 2004, lottery sales in the United States were
approximately $46.4 billion.
• Worldwide lotteries also spend approximately $4 billion
annually on marketing and advertising.
• Governments have authorized lotteries primarily as a means of
generating non-tax revenues.

• Lottery revenues are often a means by which to generate revenues

without raising taxes and are frequently set-aside for particular
public purposes, such as education, aid to the elderly,
conservation, transportation and economic development.

• As lottery ticket sales have become a significant source of

funding for such programs, many jurisdictions have come to rely
on the revenues generated by such sales.
• The games are played on computerized Playwin
terminals that offer you the power to choose
your own lucky numbers unlike paper lotteries
wherein the tickets are pre-printed. Or if you
want, you can choose the LUCKY PICK option
and let the terminal select the numbers for you.
The draws for the games are shown live on
television unlike paper lottery wherein the
draws are not conducted or shown live.
 Factors
Responsible for
the growth of e-
• New Products— The Lottery
last few years have had a noticeable lack of
new product offerings in the world paper Lottery market.

• Aging player base— The lottery player, particularly those who

play traditional lotto games and daily number draw games are
getting older. Lotteries have not be able to convert enough
younger players to be loyal lotto or daily draw players

• Instant Ticket Maturity — scratch tickets have shown a

significant slowing of growth as the product matures and fewer
new offerings are presented.
 Factors Responsible
for the growth of e-
Lottery cntd….
• Advertising—Lottery advertising budgets have not increased and
have been dramatically reduced or eliminated. Lotteries are forced
to find new, less expensive ways to communicate if they are to
maintain their level of advertising impressions with the playing
public.
• Retail Consolidations— The proliferation of chain retail stores
has also created a reduction in local, neighborhood “Mom and
Pop” stores, making the purchase of lottery tickets inconvenient
for those with busy schedules or who are less mobile.
Factors Responsible
for the growth of e-
Lottery
convenience cntd…
• These trends and the continued dependence of consumers on the
of the Internet will bring along the need to distribute
lottery product on the Internet.

• Clearly, traditional methods for distributing lottery tickets

involve inefficiencies and inconvenience for all participants can
be alleviated using an e-commerce sales model.

• The convenience of Internet sales, especially when jackpots

reach astronomical levels will alleviate the long lines and
customer frustration that many retailers complain about.
• Playwin is India's first and largest online gaming company
promoted by the Subhash Chandra, Chairman, Essel group of
companies.

• India has crossed Rs. 5000 crore annually and is likely to touch
Rs. 10000 crore in next two year as revenues from lottery
Industry.

• Ultra Entertainment Solutions Pvt. Ltd, a Zee group company, was

awarded the license in August 2002 by the State government to act
as its agent in the online lottery business after an open tendering
process.

• This company has 4,129 kiosks in the whole country of which

1,133 are in Karnataka and 670 in Bangalore,"
• There are 14 States that run lotteries in India.

• The regulated lottery sector comprises only a very

small part of the lottery business in the State.
Unofficial estimates put the lottery business at Rs.15
crores a day. Of this, paper lottery sales account for
Rs.5 crores and online lottery for Rs.60 lakhs. The
balance is generated by the unregulated lottery
segment.
• Today Subhash Chandra is a successful business leader,
he is also known as the media Czar, the founder
Chairman of Essel Group of Industries having a market
capitalization of approx US $ 1.7 billion.

• The Essel Group of Industries is into diversified

businesses viz., Packaging, Entertainment
Parks,Satellite Television, Cable TV distribution, Movie
Production, Multiplexes, Education, Animation,
Publishing, Satellite and latest Online Lottery.
• Chandra, a self-made man greased his elbow since his childhood.
Born on 30th November 1950, at Adampur Mandi village, Hisar,
Haryana in North India, he wished to be an engineer, but destiny
had something else in store for him.

• Chandra's visit to amusement parks abroad made him develop

Asia's largest amusement/theme parks in India, under the banner
PAN INDIA PARYATAN LIMITED, which includes EsselWorld
(developed in 1988) and Water Kingdom (developed in 1998) in
the North-West Suburbs of Mumbai, spread on a 64-acre area of
land.
• A casual visit by Chandra to a friend at Mumbai Doordarshan (a
state owned terrestrial channel) in the early 1990's struck an idea
of setting up his own broadcasting company without even having
the technical know how of broadcasting business. Interestingly,
Chandra achieved whatever he dreamt of.

• In 1992 he outbid all top Indian businessmen and signed a lease

deal for a transponder on Asiasat with Richard Li, Chief of Star
TV, then owned by Hutchvision Group, Hong Kong for US $ 5
million.
• He registered his name in Indian history once again for bringing
home the first international concept of online lottery through his
company Playwin Infravest Private Limited "Super Lotto",
which has started operations and has already created a double
crorepati (Rs. 20 million) as jackpot for a 22 year old youth and
hundreds of other lakhpatis (Rs. 100,000 plus).

• A man with a heart for philanthropy, Chandra set up TALEEM

(Transnational Alternate Learning for Emancipation and
Empowerment through Multimedia) to provide access for quality
education to those who cannot afford high cost of education.
 Play With
Playwin
• Just walk into any Playwin outlet, pick up a play slip & strike
your lucky numbers (or choose 'Lucky Pick' in which case the
Playwin terminal selects the numbers for you).

• Hand your play slip to the shopkeeper, pay the money & collect
your ticket.

• Now you can also play these games on www.myplaywin.com &

via sms (send 'PLAYWIN' to 7575) using Itz Cash Card (for
details visit www.itzcash.com)
• Every one aged 18 years and above can play with certain
exceptions such as employees of Playwin and its associate
companies.

• Any one can play, but you have to be in India to buy a ticket and
all the prizes are paid in Indian Currency.

• The draw is done through a special draw machine. This draw

machine is completely automatic. Patented by Smart play
International, Inc., USA, this machine has been imported into
India specifically for Playwin Games of Fortune.
• The draws are shown live on television (Zee Network Channels).
Playwin has also appointed an independent Auditing firm; Ernst &
Young to validate each draw result.

• Moreover, these draws are conducted in the presence of

Government Officials of the respective states.

• The machines and the related equipments utilized are properly

checked and validated before each draw to ensure that there is no
tampering. This again is done in the presence of the respective
government officials.
• All the money won from the prizes, is 100% legal and is
accounted as Income from other sources as per the Income Tax
act and is subject to requisite tax deductions by the respective
state governments.

• Over 50%to 70% of the revenue generated by the sale of tickets is

contributed to the prize pool. Till date over Rs. 400 crore worth
of prizes have been distributed by Playwin.

• It would take approximately 60 days from the date of the claim

submission to process the prizes above Rs. 5000. The cheques are
issued directly by the respective state governments for which the
winning claim has been submitted.
• As per the government rules you need to submit your claim to
the claims department at Playwin, within 90 days form the date
of draw.

• The results of these games are declared on a live draw on the

ZEE Network. The results are published in various newspapers
across India. Alternately, you can visit any authorized Playwin
outlet or dial 24 Hour Toll Free Helpline 1600 22 9393 to get the
results. You can also check results online on
www.myplaywin.com or SMS space to 7575 (Game Code:-
Thunderball - TB, Thursday SuperLotto - SLT, Saturday
SuperLotto - SLS).
 Playwin
Games
Currently, Playwin offers the consumer ten online games like
• Thursday Super lotto,
• Thunderball,
• Saturday Super lotto ,
• Friday Easy Lotto,
• Lucky 3,
• Max 3,
• Keno,
• Fast Lotto,
• Joker and Joker 5.
All these games can be played through retailer terminals, and some are
also available on the internet and through SMS.
• With a turnover of USD 145 million in the first year,
USD 158 million in the second, USD 330 million in the
third year (2004-05) and USD 362.6 million in the
fourth year (2005-06), Playwin is on the path to create
new milestones.

• Playwin has created 67 crorepatis ( Rs.1 crore/Rs.10

million ), over 2750 Lakhpatis (Rs.1 lakh/Rs.100,000 )
and tens of millions of other winners till date.
 Playwin for Societal
development
• Substantial portion of the sales revenue goes to
the respective state governments, who use the
same for infrastructure development, education,
feeding of street children and on other
developmental projects.
• Playwin Foundation, the social wing of Playwin has always made
a continuous effort to reach out to the underprivileged sections of
our society and has supported various social causes.

• It has contributed Rs. 50,000 to Kulur Higher Primary School in

Kulur Mangalore for building repairs and has sponsored 22 year-
old Madhavi Pardeshi, who was selected for the Junior Asian
Power Lifting Championship in South Korea.

• Playwin Foundation also has the sponsorship contract for 10

Ambulances for 12 months in Mumbai with Ambulance Access
for All. The Ambulances have attended over 6000 calls out of
which more than 900 calls to the poor have been absolutely free.
• BLOOD DONATION DRIVE :
Playwin was proud to be associated with a social programme held
at North Kolkata on 9th Oct 2005 named as Puja Parikrama,
organized by “Calcutta Blood Donor’s Forum”.

• ADOPTION WEEK :
Playwin Foundation continued to lend its support to social causes
like “Adoption Week”, a 30 second commercial created by Ogilvy
& Mather and aired on the Zee network channels Play TV, ETC
Punjabi and Zee Punjabi.

• UMBRELA DISTRIBUTION

• INTER-SCHOOL QUIZ COMPITITION

“Gambling- All type of gambling is driven by greed
and subsists on greed,” that makes it morally
bankrupt from its very foundation. Gambling
creates addicts, breeds, crime, and destroys
families. We need courageous office holders who
will begin the processes of shutting down lotteries,
casinos and other gambling outlets.
-James Clayton “Jim”
Dobson
Chairman,
Focus on The Family (NGO),
 • Abhishek
Gupta
QuickTimeª and a
TIFF (Uncompressed) decompressor
• Amit Kumar
are needed to see this picture.

• Santosh
Singh
• Adesh
Online Lottery Kiosk in Bangalore Kumar