CHAPTER 8 THE INTERNET AND THE WORLD WIDE WEB

Evolution of the Internet

Internet: Largest and most well-known computer network, linking millions of computers all over the world Furnishes a standard way of sending messages and information across virtually any type of computer platform and transmission media While Internet has become a household word only during the past decade, it has actually operated in one form or another for much longer than that

Evolution of the Internet

ARPANET: The predecessor of the Internet, named after the Advanced Research Projects Agency (ARPA), which sponsored its development Initially connected four supercomputers Eventually grew into todays Internet The World Wide Web: The collection of Web pages available through the Internet Proposed by Tim Berners-Lee in 1989 Originally only text-based content Release of the graphical Mosaic browser in 1993 led to graphical content Wide variety of content available via Web pages today Internet2: Researches advanced Internet applications and technologies

Evolution of the Internet

The Internet Community Today

Most members of the Internet community fall into one or more of the following groups Users: People who use the Internet Internet service providers (ISPs): Provide access to the Internet, typically for a fee

The Internet Community Today

Internet content providers: Supply the information that is available on the Internet Businesses and schools Government Individuals Application service providers (ASPs): Provide access to Web-based software applications Web services: Added to Web pages to provide specific services for end users Infrastructure companies: Own or operating the physical structure of the Internet Hardware and software companies The government and other organizations Internet Society, ICANN, W3C, etc. 7

Myths About the Internet

Myth 1: The Internet is free Most people and businesses pay for Internet access Free services are often in exchange for providing contact information or viewing advertisements Fee-based content is growing Micropayments may be implemented in the future for Web content
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Myths About the Internet

Myth 2: Someone controls the Internet No single entity controls the Internet Governments can somewhat regulate Internet use within its country but difficult to control it well Myth 3: The Internet and World Wide Web are identical Internet = physical network WWW = one resource (Web pages) available via the Internet Other resources are available via the Internet e.g. FTP
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FTP

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Getting Set Up to Use the Internet

Typically involves three decisions: Determining the type of device you will use to access the Internet Selecting the type of connection desired Deciding on the Internet service provider to be used Once these determinations have been made, your computer can be set up to access the Internet

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Type of Device
Possible devices include: Desktop, notebook, or tablet PCs Internet appliances Mobile devices Gaming devices

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Type of Connection and Internet Access

Connections can be: Dial-up PC has to dial via a phone line to connect Conventional dial-up Slower, but cheaper Ties up phone lines Relatively secure from hackers ISDN Faster, but pricey Doesnt tie up phone line Used by businesses and individuals

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Type of Connection and Internet Access

Direct (always on) PC is continually connected to the Internet Direct connections are typically broadband Used in the home and office Because you are always connected, it is important to protect your computer from hackers

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Direct Connections
T1 lines: High-speed, usually used by schools and large businesses T3 lines are even faster Cable: Most widely used home broadband connection DSL: Broadband delivered over telephone lines Must be less than 3 miles from a switching station Transmits over telephone lines but does not tie up the line Satellite: Broadband option for rural areas Slower and more expensive that cable or DSL Available in many areas other broadband options are not
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Direct Connections
Fixed wireless: Uses radio transmission towers rather than satellites Not available in all areas Expected to use WiMAX Broadband over Fiber (BoF): Delivers over fiber-optic cabling all the way to the building Available in limited areas Fast but expensive Mobile wireless: Access via mobile phone or device Hotspot: Public wireless networks Both free and fee-based are available Currently Wi-Fi so short range, but WiMAX may soon be an option
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Hotspots

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Common Types of Internet Connections

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Selecting an ISP

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Setting Up Your PC
To set up your PC Install necessary hardware Install necessary software Select user name, access telephone number (for dial-up connections), and a payment method Perform any necessary set-up to share the connection with other computers or devices

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Searching the Internet

Effective Internet searching: A very important skill Search sites: Web sites that help you find Web pages containing the information you are seeking Typically use a search engine in conjunction with a database containing information about Web pages to locate appropriate Web pages Many search sites available Real-time search engines are emerging Search the Web live rather than relying on a database

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Searching the Internet

Keyword search Keywords are typed in a search box to locate information on the Internet Matching Web pages are called hits Clicking on a Web page name displays that page Directory search Categories are selected to locate information on the Internet Some search sites search multiple search sites (metasearch sites) and others allow natural language searches Many search sites contain additional tools Search for music files, image files, newsgroups, news articles, maps, people, telephone numbers Google is one of the most versatile search 22 sites

Searching the Internet

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Search Site Tools

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Search Strategies
Use phrase searching (more than one keyword)

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Search Strategies
Use Boolean operators (AND, OR, NOT) Use multiple search sites Use appropriate keywords Use synonyms (different words that mean the same thing) Use variant word forms (variations of your keywords, alternate spellings, etc.) Use wildcards (such as * to search for keyword patterns)

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Search Strategies
Use field searches (searches limited to a particular characteristic, such as page title, page text, URL, or domain)

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Evaluating Search Results

The quality of a hit can be preliminarily evaluated by looking at: Page title and description Company or organization hosting the page General guidelines for evaluating a Web page include considering: Source Author Timeliness Accuracy

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Evaluating Search Results

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Citing Internet Resources

To avoid plagiarism, proper citation procedures should be used for all Internet content used in a paper, book, or on a Web site Plagiarism is discussed in more detail in Chapter 16

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Beyond Browsing and E-Mail

Many other activities available via the Internet in addition to Web browsing and e-mail Online communications Social networking Online shopping and investing Online entertainment Online news, reference, and information Online education and writing

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Types of Online Communications

Types of online communications Instant messaging (IM): Exchange of real-time messages Buddy list Presence technology

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Types of Online Communications

Voice over Internet Protocol (VoIP): Making telephone calls over the Internet PC to PC Voice over Wi-Fi Permanent setups

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Types of Online Communications

Discussion groups (message boards, newsgroups, or online forums): Read and post messages Chat rooms: Multiple users chat in real time Videoconferencing: Two-way conference using computers and communications technology Webinars: Web seminar, more one-way Blogs (Web log): Post short, frequently updates entries in chronological order

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Social Networking
Social networking sites: Create a community of individuals with common interests MySpace, Facebook, etc. allow people to post information about themselves Video and photo sharing (YouTube, Flickr, etc. Collaborative news communities (Digg) Social bookmarking (del.icio.us) Used for politics and business Business networking sites Family networking sites Users should be careful not to reveal too much about themselves for safety reasons 36

Social Networking

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Online Shopping and Investing

E-commerce: Online financial transactions Precautions Be sure all e-commerce activities are performed via a secure Web server (https://) Use a credit card whenever possible Online shopping: Purchasing goods and services online Can purchase items via manufacturers, large businesses, small businesses, etc. Usually paid via credit card, though other options may be available
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Online Shopping and Investing

Online auctions: Buying via an auction format online (eBay, etc.) Buy from individuals Can bid until auction closes Buyer arranges payments and delivery with seller Seller pays auction fees Online banking (transfer funds, check balances, pay bills, etc.) Online investing (buy and sell stocks, bonds, and other securities Online portfolios Some stock quotes are delayed Auction and stock quote pages may need to be reloaded to show current data
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Online Shopping and Investing

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Online Entertainment
Online music Internet radio stations: Listen to music live Online music stores: Used to purchase and download music singles and albums in digital format legally Some available legally via peer-to-peer (P2P) file sharing services Online TV, online videos, video-on-demand (VoD) Live TV, full episodes Music, news, home videos, etc. VoD: Movies and other video content ordered and delivered on demand Online gaming: Games played over the Internet Web-based games, online multiplayer games, etc. 41

Online Entertainment

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Online News, Reference, and Information

Online news Available through Web sites belonging to news organizations, television networks, newspapers, magazines, etc. News sites are usually regularly updated throughout the day News archives are often available (sometimes requires a fee) Reference sites Provide access to specific types of useful information Phone and address directories, weather, maps, home values, encyclopedias, dictionaries, etc.
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Online News, Reference, and Information

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Portal Pages, RSS Feeds, Podcasts, and Widgets

Portal Web page: Designed to be displayed as a browsers home page and visited on a regular basis Often contain news, calendars, e-mail, and other tools Usually personalized iGoogle, My Yahoo!, My MSN, etc.

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Portal Pages, RSS Feeds, Podcasts, and Widgets

RSS (Really Simple Syndication): Delivers news, podcasts, and other regularly published content Individuals subscribe to an RSS feed and new content is delivered to them as it becomes available Podcasts: Recorded audio or video available via the Internet Prepared by individuals and companies Widgets: Small programs displayed on portal pages, desktops, dashboards, etc. Can be used to display headlines, among other uses e.g. Windows Vista gadgets
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Product, Corporate, and Government Information

The Web is a useful tool for locating product and corporate information, as well as governmental information and publications

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Online Education
Online education: Using the Internet to facilitate learning Web-based training (WBT): Instruction delivered via the Web Corporate training, tutorials, etc. Distance learning: Students take classes from location other than campus Advantages: Self-paced instruction, flexible location, up-to-date material, immediate feedback, and customized content Disadvantages: Technology requirements and problems, anonymity, and lack of face-to-face contact 48

Online Education
Online testing: Taking tests via the Internet Available for both objective and performancebased exams Typically are graded automatically Security is an issue Authorized testing centers Secure testing systems
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Online Education
Online writing Blogs: Personal Web logs Wikis: Editable collaborative Web page E-portfolios: Personal online portfolio

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Censorship and Privacy Issues

Censorship issues Some countries block some Internet content Free speech vs. offensive or indecent materials Internet filtering: Using software or browser options to block access to particular Web pages or types of Web pages Used by individuals, schools, employers, public computers, etc. Can use browser settings or special filtering software

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Internet Filtering

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Censorship and Privacy Issues

Web browsing privacy: Privacy of Web activities Cookies: Small files stored on the users hard drive by a Web server Add functionality (such as shopping carts and personal preferences) to Web sites Can be used to track Web activity Cookie information can be personally identifiable or non-personally identifiable Cookie data can be viewed or deleted Cookie settings can be changed and software can be used to manage cookies
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Cookies

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Cookies

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Censorship and Privacy Issues

Web bugs: Small, usually invisible, images on a Web page that transmits data to a Web server Difficult to spot or stop Software can be used to notify you when Web bugs are being used Spyware: Software that transmits data secretly through the users Internet connection Can be blocked and/or removed using security software (discussed in Chapter 9) Adware: Software supported by onscreen advertising Often included in free programs

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Censorship and Privacy Issues

E-mail privacy: Privacy of the e-mail messages you send and receive Only encrypted e-mail can be transmitted privately Employers and ISPs have access to the e-mail you send through those organizations Businesses and ISPs typically archive e-mail messages

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