STRATEGIC MANAGEMENT

PRESENTED BY: PRIYANKA SHARMA SANDEEP KUMAR SIDDHARTH DHAMIJA

STRATEGIC MANAGEMENT
 Strategic management is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners.  Involving utilization of resources, to enhance the performance of rms in their external environments.  It entails specifying the organization's mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives , and then allocating resources to implement the policies and plans, projects and programs.  Strategic management is a level of managerial activity under setting goals and over Tactics. Strategic management provides overall direction to the enterprise and is closely related to the field of Organization Studies.

STRATEGIC MANAGEMENT CONTD.

The systematic analysis of the factors associated with customers and competitors and the organization itself to provide the basis for maintaining optimum management practices. The objective of strategic management is to achieve better alignment of corporate policies and strategic priorities.

STRATEGY PLANNING PROCESS

HOTEL INDUSTRY
 According to the British laws a hotel is a place where a bonafied traveler can receive food and shelter provided.  Hotel today not only cater to the basic needs of the guest like food and shelter provide much more than that, like personalized services etc. Hotels today are Home away from home  The invention of the steam engine made traveling even more prominent. This had to more and more people traveling not only for business but also for leisure reasons. This lead to the actual development of the hotel industry as we know it today.

STAR CATEGORY OF HOTELS [INDIA]

 THREE STAR CATEGORIES: (***) For a hotel to be recognized as a three star property the architectural features and general features of the building should be very good there should be adequate parking facilities. At least 50% of the rooms must be air-conditioned. Also the ambience and decor of the place must be ecstatic.  FIVE STAR CATEGORIES: (*****) Five star category is only allotted to properties, which have all the qualities of a three star property and a few additional. Like the entire property must be centrally air-conditioned. The building of the property must be an attractive one. All the rooms must be spacious. The property must have proper banqueting facility, business center.

STAR CATEGORY OF HOTELS [INDIA] CONTD.

 FIVE STAR DELUXE CATEGORIES: (*****deluxe) They are more or less like five star properties with the only difference is that they are on a larger scale. Five star deluxe properties maintain a very high staff to guest ratio and very high levels of service is maintained. They in addition to five star properties have5 to 7 dining rooms, a bar, 24-hour coffee shop, banqueting facility. Spas, fitness centers, business centers etc.

Some major players in the Hotel Industry

        The Indian Hotels Company ITC/ Sheraton Corporation The Leela Group The Bharat Hotels Group The EIH Ltd (The Oberoi Group) India Tourism Development Corporation (ITDC) / The Ashok Group The Hotel Corporation of India (HCI) Jaypee Hotels Ltd.

CHALLENGES TO HOTEL INDUSTRY

 Shortage of skilled employees.  Retaining quality workforce.  Intense competition and image of India.  Customer expectations.  Manual back-end.  Human resource development.

JAYPEE GROUP

COMPANY PROFILE
Jaypee Group is a Rs. 10,000 crore well diversified infrastructure conglomerate with a formidable presence in Engineering & Construction, Power, Cement, Real Estate, Hospitality, Expressways & Education (not-for-profit).     ENGINEERING & CONSTRUCTION CEMENT POWER HOSPITALITY

MISSION OF COMPANY
 To combine the warmth of traditional Indian hospitality, with modern systems and processes to create a truly contemporary, competitive and unique Indian hospitality brand  To create and sustain competitive edge over the competition in products and services through continuous quality improvement.  To position Jaypee Hotels as the preferred choice in the corporate and leisure segments by understanding and meeting customer needs, expectations and aspirations

VISION Of COMPANY
 We will demonstrate honesty, care and integrity in all our relationships.  We will display professionalism, excellence and continually improve every aspect of our work.  We remain committed to the growth and success of Jaypee Hotels, a division of Jaiprakash Associates Limited  We respect individuals and accept that a creative, skilled, knowledgeable and motivated team is the key to long term success.

HISTORY
Shri. Jaiprakash Gaur, Founder Chairman of Jaiprakash Associates Limited after acquiring a Diploma in Civil Engineering in 1950 from the University of Roorkee, had a stint with Govt. of U.P. and with steadfast determination to contribute in nation building, branched off on his own, to start as a civil contractor in 1958, group is the 3rd largest cement producer in the country. The groups cement facilities are located in the Satna Cluster (M.P.), which has one of the highest cement production growth rates in India.

MANAGEMENT (KEY PEOPLE)

Name B K Taparia Gunjit Singh K Subramanian Manju Sharma P N Kumar P N Kumar R K Anand Raj Narain Bhardwaj Ravi Sreen Ravi Sreen Rita Dixit S K Chakrabarti Sunil Kumar Sharma Sunita Joshi Designation Director Director Director Whole Time Director Co. Secretary & Jt. President (Comml.) Secretary Jt. President (Finance) Director CEO Managing Director Director Director Chairman / Chair Person Director

SWOT ANALYSIS
STRENGTH

THREATS

SW OT
OPPORTUNITY

WEAKNESES

SWOT ANALYSIS
    STRENGTH Strong brand image. High quality service. Motivated employee. Good after sales service WEAKNESS  Few number of branches.  Location.

OPPORTUNITY  Growth of population in India.  Growing of consumer income.  Govt. policy is towards the hotel industry.

THREAT  Strong competition .  Threats of terrorism

CONCLUSION
After preparing report on hotel industry, our group have conclude that the current situation of the hotel industry is very tough. And our overall experience after preparing this report is very good.