BUSINESS PLAN

VIVEK PANWAR

Androids Computers ltd.

aims to offer its customers the flexibility of a custom built computer while providing a friendly and personal shopping experience All of us have six years of experience in computer building and repair, with two years of employment at Computer Renaissance there is a strong need for personal computer shopping.

focus on one major shopping center: NAI SADAK MARKET, which is a dynamic lifestyle complex, located in Jodhpur, and offers a total of 610,000 square feet of mixed-use space. The outdoor mall also includes a movie theater, hotel, restaurants, and secondfloor commercial office space.

We will open for business on October 1, 2011. We project healthy revenues by the end of the first year, and expect to triple that by the end of 2013

Company Description

Vision
To be the most profitable and value provider organization will higher customer satisfaction.

High Quality Custom Built Computers World Class Customer Service and Support Up To Date Technology, Parts, and Equipment Skilled, Competent, and Friendly Staff Full Range of Peripherals, Games, and Services for Gaming Customers Patience, Understanding, and Guidance for the Less Computer Literate Shopper In-Store, Same Day Repair Warranties on All Custom PCs Machines

Company Ownership Location Financial Overview Effective Date of Business

Industry Analysis

Description of Industry Trends Strategic Opportunities

Target Market
Graphic designers Video editors Visual artists Architects Scientists yBiologists yPhysicists yChemists yResearchers Software Developers Engineers

Competition
Main Competitors
1.Computer Renaissance: Strengths: Matured franchise. Recognized company name. Personal customer service. Weaknesses: Too many hats. Uncompetitive prices. 2.Best Buy: Strengths: Convenience. Competitive prices. Name recognition. National marketing. Financial resources. Weaknesses: Sales staff lacks knowledge and experience. Impersonal. Understaffed. Poor customer service. 3.Internet Retailers: Strengths: Competitive prices. Convenience. Weaknesses: Lack of personal service. Product intangibility. Little or no technical support. Inconvenient to return or repair. Cost and inconvenience of shipping.

Marketing Plan & Sales Strategy

Key Message
Custom PCs will give each customer a personally tailored computer based on their particular needs.

Message Delivery
Advertising Promotional Events Community Involvement

Long-term Development
Long-term Goals
Our primary goal is to develop and grow into a the end of 2012 Potential Negative Results Not achieving anticipated sales results Not being able to meet consumer needs Not being able to compete in the market franchise by

Strategy
Instill into the company the importance of high quality customer relationships Profit as a business Make plans to expand Effective marketing strategies Appealing business appearance (name, logo, colors, building and interior) Build a strong, positive reputation with customers and the community

Financial Projections
Particulars

2011 18000000 13000000 5000000

Revenue Cost of goods sold Gross Margin

2012 25000000 16000000 9000000 400000 240000 700000 225000

2013 40000000 28000000 12000000 480000 374000 1000000 375000

Expenses 350000 Rent Utilities and office 125000 exp. 300000 Advertising 100000 Other
Total Exp. Net Income

875000 4125000

1565000 7435000

2229000 9771000

Financial Assumptions
Revenue: Will average 4 computer sales per day at rs. 10000 each, increasing to an average of 10 computer sales per day at $700 each by 2013 Will sell an average of Rs 4000 of accessories per day in 20011, an average of 11000 rs of accessories in 2012. Gross Margin: Gross margin will average 35% for the sale of computers and accessories Rent: Rent will be Rs. 30000 per square foot with an annual 10% escalation Utilities: $250 per month with annual average increases of 10%
Advertising: Initial advertising will be Rs 25000 a month. Other Expenses: Interest Payroll Taxes Supplies Miscellaneous Taxes