CATCHMENT AREA ANALYSIS - ROYAPURAM

ROYAPURAM DETAILS
Royapuram is located 3.5 km from Chennai Central station. Royapuram is the place where the first railway station of south India was constructed in 1950.

Royapuram has the Chennai's Port Trust located on its shores. Royapuram also has Kalmandapam alongside in its constituency. Previously Royapuram was a home to many Anglo Indians and today their numbers can be very low since people emigrate to other parts of city or to other countries.

ROYAPURAM DETAILS


 

  

The most highlighted place in royapuram is the Chennai Port formerly known as Madras Port, It is the second largest port of India. It is over 125 years old. It is a substantial reason for the economic growth of Tamil Nadu, especially for the manufacturing boom in South India. Its container traffic crossed 1 million TEUs for the first time in 2008. It is currently ranked the 91st largest container port. The home to the Southern Railways and the most important rail hub in South India to Royapuram,the place where the first railway station of south India constructed. Royapuram Railway station building, which was previously in a dilapidated condition, has now been refurbished.

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It is believed to be one of oldest surviving railway station structures of the Indian Railways and thanks to the recent makeover stands again proudly posing to the onlookers riding through the Royapuram over bridge connecting Parry's. Royapuram retains its specialty as the principal suburb of the Parsi community of Madras. It is also recognized as one of the old residential areas for the Anglo-Indian community.

BIG BAZAAR HIGHLIGHTS



Big Bazaar is a chain of hypermarkets in India with more than 150 stores in operation. Big Bazaar covers a whole lot of domestic products which includes Home & Kitchen Appliances, Apparels, Groceries & Beverages, Electronics & Computing and Toys & Games under the same roof. The added advantage for the customers shopping in Big Bazaar is that there are all time discounts and promotional offers going on in the Big Bazaar on its salable products.

STRENGHT OF BIG BAZAAR IN ROYAPUARM



No hypermarket is there in royapuarm. High brand equity. State of art infrastructure.

CATCHMENT AREAS
      

Royapuram Washermenpet(1km) Tondiarpet(3km) Tiruvottriyur (7km) Sowcarpet (3km) Broadway (2km) Wall tax road(2km)

DEMOGRAPHIC DETAILS
Population Details(As per 2010 census details): Wards 14 15 16 17 18 19 20 21 22 Name Tondiarpet Sanjeevirayanpet Grace garden Ma-po-si nagar Royapuram Singarathottam Narayanappa thootam Old washermenpet Meenakshimanpet Population 35546 23705 26307 26519 17259 18857 18579 21610 30440

BUS ROUTES TO ROYAPURAM

Bus No 1 1A 10A 1B 56C 56N 101 T1 From Thiruvetriyur B.S Thiruvetriyur B.S Tollgate Thiruvetriyur B.S Broadway Broadway Thiruvetriyur B.S Royapuram To Thiruvanmiyur Thiruvanmiyur Saidapet West Tambaram Thiruvetriyur B.S Ennore Poonamallee Thiruvanmiyur

NEAR BY RAILWAY STATIONS



Royapuram Washermenpet Korukkupet Channai beach

BANK DETAILS
s.no 1. 2. . 4. 5. Bank Central co-operative bank ICICI bank In ian bank In ian Overseas bank State bank of in ia Location M.S.koil street,royapuram Chennai port trust, Gate zero, royapuram Mannars amy koil roa , royapuram Mannars amy koil roa , royapuram Mannars amy koil roa , royapuram Suryanarayanan chetty street, royapuram Suryanarayanan chetty street, royapuram

6. 7.

Tamil Na u State Apex Cooperative bank Laxshmi vilas bank

FAMOUS SHOPS DISTANCE FROM BIG BAZAAR

     

Reliance Fresh (1/2km) More.(6km) Megamart(3km) Mc Rennet (1/2km) Reymonds (1/2km) Archana sweets & restaurant (1/2km)

STRENGTH & WEAKNESS OF COMPETITORS Reliance Fresh

Strengths :  Price  Quality  Space Weakness :  No sign boards  Lack in customer service

STRENGTH & WEAKNESS OF COMPETITORS

More.
Strengths:  Varieties  Sign boards Weakness:  Actual MRP pricing  Less space  Less offers

STRENGTH & WEAKNESS OF COMPETITORS

Mega mart
Strength:  Branded apprarels  Offers Weakness:  High price  Less varieties  Less space

STRENGTH & WEAKNESS OF COMPETITORS

Sri veeras creation Strengths:  Good assortment  Reasonable pricing  Sign boards  Adequate space Weakness:  Non branded items  Minimum catchment area  Less advertisement

STRENGTH & WEAKNESS OF COMPETITORS

Kalandar madina textiles
Strengths:  Store image  Expertise  Quality  Reasonable price Weakness:  Less promotional offers

STRENGTH & WEAKNESS OF COMPETITORS

Sri sona collections
Strengths:  Personal touch with customers  Low price

Weakness:  Less space  Poor customer service  Local brands

STRENGTH & WEAKNESS OF COMPETITORS

Santhosh departmental stores
Strengths:  Price discounts  Good customer service

Weakness:  Less space  Less varieties  No shopping comforts

STRENGTH & WEAKNESS OF COMPETITORS

Anbu stores
Strengths:  Variety  Wholesale price  Door delivery Weakness:  No touch and feel of the products  No promotional offers

STRENGTH & WEAKNESS OF COMPETITORS

Kannan stores
Strengths:  Wholesale price  Quantity discounts  Varieties Weakness:  High competition  location

STRENGTH & WEAKNESS OF COMPETITORS

Pushpa stores
Strengths:  Space  Wholesale price  Home delivery  Availability Weakness:  Customer service

STRENGTH & WEAKNESS OF COMPETITORS

J.K.supermarket
Strengths:  Price discounts  Customer service  layout Weakness:  Limited space  Shopping comforts

STRENGTH & WEAKNESS OF COMPETITORS

Murugan stores
Strengths:  Store location  Wholesale pricing  Varieties Weakness:  No touch and feel of products