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Ashok Leyland Limited

Mayur Nar IM-17 Roll No-94

SR.No. 1 2 3 4 5 6 7 8 9 Introduction History Milestones Board Of Directors Plant Locations Product Profile Collaborations

Topic

Slide No.

Competitors And Market Share Financial Performance

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Mayur Nar,IM-17,Roll No-94

INTRODUCTION
Ashok Leyland is a commercial vehicle manufacturing company based in Chennai, India . It sells about 60,000 vehicles and about 7,000 engines annually. It is first in India's automobile history to win the ISO 9002 certification.

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Mayur Nar,IM-17,Roll No-94

CUSTOMER BASE AND SEGMENTATION

Industrial user. Public user. Government user. Defense user.

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History of Ashok Leyland


First Automobile Company in India Humble Beginning in the Year 1949 with Car Manufacturing. Commercial Vehicle (CV) manufacturer from the Year 1955 with European Design (British Leyland). Second largest manufacturer of CVs in India Profitable track record from inception Unbroken dividend track record for the last 53 years

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Manufacturing locations / Distribution Network


7 Manufacturing Plants 50 Dealers operating thru 129 outlets

135 Authorised Service Centres


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293 Parts Distribution Networks


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Major Milestones
1966 1967 1968 1979 1980 1992 1994 1997 1998 1999 2000 2002 2002
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Full Air Brakes introduced Double Decker Buses Introduced Power Steering Offered Multi-Axle Trucks Introduced Integral Bus with Air-suspension Self certification status for defense supplies ISO 9001 Certification Indias First CNG Powered Bus QS 9000 Certification CNG introduced Euro-I , Engines/Vehicles introduced ISO 14000 Environment Management Exclusive machine Line-2 for HINO cylinder
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Major Milestones
2003 2004 2006 E-Commel Launched 50,000 mark vehicle produced ISO/TS 16949 Corporate Certification

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Board Of Directors
Name R J Shahaney D G Hinduja D J Balaji Rao A K Das P N Ghatalia S R Krishnaswamy S Saha F Sahami S Shroff A Spare R Seshasayee Vinod K Dasari
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Designation Chairman Co-Chairman

Managing Director Whole Team Director


Mayur Nar,IM-17,Roll No-94

Management Team
Name Vinod K Dasari J N Amrolia S Balasubramanian Anup Bhat A R Chandrasekharan A K Jain R R G Menon M Natraj Rajinder Malhan Rajive Saharia K Shridharan Designation Director & Chief Operating Officer Executive Director Executive Director Executive Director Executive Director Executive Director Executive Director Chief Programmers Mentor Executive Director Executive Director Chief Financial Officer

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Plant Locations
1. Ennore Plant : Spread over 135 acres, It is highly integrated mother plant. 2. Hosur : Unit 1 Established in 1980, with prime purpose of manufacturing engines. 3.Hosur: Unit 2 Established in 1994, houses finishing and assembly facilities. 4.Hosur : Unit 3 Brand new Cab Panel Press Shop. 5.Alwar Plant Established in 1982, assembly plant for wide range of vehicles.
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Plant Locations
6. Bhandara Plant: Houses manufacturing and assembly facilities for sophisticated synchromesh transmission. 7.Pantnagar Plant: Largest and most integrated manufacturing facilities in Indian CV industry. Have capacity of rolling out 75000 vehicles.

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Product Profile
PASSENGER ICV Viking MOV Cheetah Viking Hino Viking AL Rear Engine Bus Vestibule Bus Panther Cruiser CNG Bus Viking Super Double Decker GOODS Haulage Comet Bison Tipper Taurus 6X4 Tractor Comet 2614 Tusker 3516 Multi Axle Tusker CARGO LCV Haulage Cargo 909 Cargo 1614 Tipper 47

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HEAVIES Haulage Tractor Beaver Dumper SPECIAL VEHICLES Defence LRV Fire Fighter RIV 4 x 4 ENGINES Industrial Marine

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Product Launches in 2009-10


Trucks CT 1616 ETK 2518 H Tipper 20 cum. 3116 3516 Super Ecomet Smart 912 & 1112 Ecomet Strong 912 & 1112

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Buses
2516 HT HYBUS - Indias first CNG Plug-in Hybrid Bus Latest in green technology for mass urban transportation. It combines a CNG engine with an electric propulsion system. iBus2 Emergency Response Centre on Wheels Developed with CISCO , it combines user-friendly mobility with best-in-class connectivity

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Collaborations
Nissan Motor Company A vehicle manufacturing company in which the shareholding is Ashok Leyland: 51% and Nissan: 49% A powertrain manufacturing company in which Nissan has 51% and Ashok Leyland 49%. John Deere & Company A 50:50 Joint Venture to manufacture and market construction equipment under both the Ashok Leyland and John Deere brands. Automotive Infotronics A 50:50 Joint Venture set up to design, develop and adapt infotronics products and services for automotive customers and will cater to the requirements of Ashok Leyland and available opportunities with other vehicle manufactures in India and overseas. Ashley Alteams A 50:50 Joint Venture to produce High Pressure Die Casting (HPDC) aluminum components pre-dominantly for telecommunications & automotive sectors.

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COMPETITOR OF ASHOK LEYLAND Tata motors. Eicher. Mahindra. Swaraj Mazda


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Competitors And Market Share


Tata Motors: Largest Automobile Manufacturer in India with the wide range of heavy vehicles adhering to world class standards. Has a market share 64.5%. Eicher Motors : Initiated in 1960 First to manufacture tractor in India. Swaraj Mazda : A tie up between Mazda and Swaraj Enterprise. Manufactures various products such as Bus , Ambulance , trucks etc. Mahindra : Already in market with tractor , but after launching Navistar Trucks recently directing competing with Ashok Leyland. Volvo: Swedish Builder of commercial vehicles , including trucks, buses and construction equipment.
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Vision And Mission


VISION Be among the top Indian corporations acknowledged nationally and internationally Excellence in quality of its products. Excellence in customer focus and service. MISSION Be a leader in the business of commercial vehicles,excelling in technology, quality and value to customer fully supported by customer service of the highest order and meeting national and international environmental and safety standards.

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Financial Performance

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Outlook Appears Positive


Positives Traction in the economy Estimated to grow at 9.2% (source: CMIE) Infrastructure development in high gear Growth will be fueled by private consumption Negatives Rise in fuel and raw material prices Cost of ownership will rise due to hike in Excise duty

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Challenges
The domestic sales of the company are not up to the mark. Ashok Leyland has not got a foothold in the luxury trucks segment in its domestic market. CNG buses of Ashok Leyland are also not playing well on the roads, some or other break down creating problem for them.

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Thank You!

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