Culture

Vermi culture

Green Investment

Solid Waste Generation

y Statistics reveal that between 1 and 1.5kg of waste is

produced per inhabitant daily.For example, a city of 1,000,000 inhabitants produces up to 1,500 tons of waste per day. y Generation of solid waste is excepted to increase to 2.8 per day in 2020. y So lets take an step to utilize these waste into gold ..

Organic Farming
y Organic farming system is not new in India and is

being followed from ancient time. y It is a method of farming system which primarily aimed at cultivating that land and raising crops in such a way as to keep the soil alive and in good health by use of organic wastes and other biological material to release nutrients to crops for increased sustainable production in an eco-friendly, pollution-free environment.

Benefits of organic farming

Chemical fertilizer Bio fertilizer

y Can affect the soil s condition

through excessive and prolonged use. y The natural balance of soil by altering its pH and even preventing or destroying beneficial bacteria that maintain the soil s balance. y Adversely affected the soil causing decrease in organic carbon, reduction in microbial flora of soil, increasing acidity and alkalinity and hardening of soil.

y They do not contain any

nutrients that can be directly added to the soil to increase its fertility. y Help activate a biological process that will make a variety of fertilizers be useful for plants to ensure healthy growth. y Help the plants produce growth hormones, vitamins, and amino acids essential for building up resistance against pathogenic fungi.

How can we change from waste- ful to being waste-free

One of type of organic fertilizer

yVermiculture

Vermiculture
y vermiculture [ vrmi klch r ] y using worms to make compost: the use of specially

bred worms to convert organic matter into compost.

Vermi Compost
y Compost is plant matter that has been decomposed

and recycled as a fertilizer and soil amendment. y Compost is a key ingredient in organic farming. At its most essential, the process of composting requires simply piling up waste outdoors and waiting a year or more.

Why Vermiculture ?
y With the introduction of green revolution

technologies the modern agriculture is getting more and more dependent upon the steady supply of synthetic inputs (mainly fertilizers) which are products of fossil fuel (coal+ petroleum). y Excessive dependence of modern agriculture and the supply of these synthetic inputs and the adverse effects being noticed due to their excessive and imbalanced use has compelled the scientific fraternity to look for alternatives.

Benefits
y Vermicompost is beneficial for soil in three ways:

It improves the physical structure of the soil. It improves the biological properties of the soil. It attracts deep-burrowing earthworms already present in the soil. y Vermicompost can be used to make compost tea, by mixing some vermicompost in water and steeping for a number of hours or days. The resulting liquid is used as a fertilizer

What are value add product?

y Solid Vermi compost y Liquid Vermi compost (vermi wash) y Surplus worm

Common used Worms

y Eisenia fetida y Lumbricus rubellus

Eisenia fetida
y Eisenia fetida, also known as red worms, brandling

y y y y y

worms and red wiggler worms, is a species of earthworm adapted to the environment of decaying organic material. Can consume half it s weight of food per day Requires: 70% moisture to breath Temperature :60 to 85 Degree F Acidity pH 6 pH 8 Aeration Good ventilation and drainage

Lumbricus rubellus
y Prefers conditions where other worms cannot survive. y The habitat Lumbricus rubellus naturally lives in

consists of soils high in organic matter, preferably dung and feces. The worms require loose soil to burrow in and soil moist enough for gas exchange.

Method of Production 4 Tank System

Process

Project Component
y Sheds y Vermi-beds y Land y Buildings & Furniture y Seed Stock y Water Supply System y Machinery y Transport

Project Details

Cost of Project

Economical Analysis
Sales= 225000 (-) VC=85000 -----------------Contribution= 65000 (-) FC= 50000 ------------------Profit=90000 sales= 450000 (-)VC= 255000 -----------------------------contribution= 195000 (-)FC 100000 -----------------------------profit=95000

Marketing Strategies
y Marketing leads to righteousness in every aspect of

economic life. y The right product can be produced and distributed to the right consumer , at the right price, at right time, in the right way, at the right place and for the right purpose. y To create awareness about using bio fertilizer rather than chemical, to save environment.

We Emphasis on Recent trend in Modern Marketing

y Quality, Value, and customer satisfaction. y Relationship building with farmers, hotels, domestic y y y y

garbage and customer retention. Local Market Planning. Networking Direct and online Marketing. Service marketing

Our Customers are

y Not only farmers but also, y Horticulture industries y Gardening y We also provide service for spraying vermiwash on the

crops as well as horticulture. y Fishing Industries

Marketing Mix
y Product: The micro-organisms do not only act on

fertilizers. They also work on unavailable form of elements found in the soil to render them useable for plants. Example: Vermicompost, VermiWash, Fish Food. y Price: Development cost of product is very low as one can start with Rs. 10,000. and the level of margin of profit is quite high.
y When compared to chemical fertilizer, Vermicompost is

quite cheap.

y Promotion : Either directly or on consignment and

then combine this approach with advertisements on community notice boards, or by way of the internet or through the local papers. Local fairs ,demonstrating the process with an active worm kit and using the opportunity to take orders for worm farms and worms. y Place: To have a vast distribution we will have a distribution channel connected to the farmer, Horticulture, Hotels, Domestic garden.

Marketing and Distribution

y Marketing and distribution of vermicast serving over one million

clients farmers in India.

y It is distributed in all 14 agro-climatic zones and is used for

almost all types of crops. Packaging Offered

1 Kilogram Carton Pack 1 Kilogram Polythene Bag 5 Kilogram Polythene Bag 50 Kilogram HDPE Bag

Reference

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