PHARMACEUTICAL INDUSTRY

Prepared by:

Prapti Bhatt

Introduction
The industry plays an important role in promoting and sustaining development in the field of global medicine. India was expected to be US$ 10.76 billion and this is likely to increase at a compound annual growth rate of 9.9 per cent until 2010 and subsequently at 9.5 per cent till the year 2015. Globally, India ranks third in terms of manufacturing pharma products by volume. Weighted tax reduction at 150% for the R&D expenditure obtained.

Ty p e o f B u sin e ss

Non-prescription drug wholesalers over the counter product (OTC). Perl Ltd. company manufactures and sell their premier launched product Pain Away Cream. Cream by nature used for relief from any type of muscular pain. FDA-approved homeopathic ingredients developed for simple purpose of relieving pain.

C o m p a n y M issio n

To manufacture quick pain relief cream that would reduce the skin irritation.

C o m p a n y V isio n

To become an entrepreneurial leader in the development of natural products for various segments of the health care market.

C o m p a n y L o ca tio n

Company will be located at Changodar GIDC Ahmedabad.

W h y A h m e d a b a d . . ??
Availability of raw materials. Support institutions. Financial institutions. Industrial associations.

Market Analysis

Ta rg e t M a rk e t

Company has established their main unit at Ahmedabad in Gujarat. So that demographically companys target market will be all the villages and districts within Gujarat.

Male and Female. A larger percentage of people will be over 50 in age. Economically conscious of good deals. Handful customers like some professionals, physical therapists, medical doctors, Sports trainers, athletes.

Marketing strategy
Advertising include pop display, advertised in news papers and health magazines, direct mail. More focusing on R&D. So at initial stages only free samples and Word Of Mouth (WOM).

Sales Function
Retail

Company depot/C&F sends stocks to authorized stockiest as per the requirement. Retail chemists buy medicines on daily or weekly basis from authorized stockiest as per demand. Patients visit chemists for buying medicines. Patients are end customers and doctors are direct customers.

P u ll stra te gy

All About Product

Companys mission is to develop a greaseless, odorless, topical cream which is measurably more effective at relieving pain than any other OTC (over the counter) topical product. It stimulates improved circulation in the microcapillary system the ligaments and tendons, where most pain is felt. It also can be applied several times a day because it is odorless and greaseless.

Government Regulations
Patent and New Drug Approval:

Organization of Pharmaceutical Produces of India(OPPI) and Indian Pharmaceutical Industry(IPI)- provide patents for products or manufacturing process of pharmaceutical industry.

Pharma company undertakes patent registration to protect its own interests. To protect the interests of the consumers, it is necessary that the product be approved by the drug authorities in that country.

HR S tru ctu r e

SWOT Analysis
Strengths Modern infrastructure facilities. Backward linkages with raw material suppliers. Established pharma industry. Established mindset. Well-developed allied industries.

Weakness Low level of R&D spend. Relatively inadequate technical manpower and skilled workforce. Limited international exposure for most small to medium scale companies.

C o n ti
Opportunities
Announcement of tax SEZ-led significant export holidays from governments of opportunities. High growth segments such as other Indian states. CRAMS, R&D and generics. Emergence of other alternative pharma destinations abroad.

Threats

stim a te d F in a n cia l In fo rm a tio

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