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  • Present Ion On Airtel

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    flynfairy
    10 vizualizări12 pagini
    DTH stands for Direct-To-Home television. Wireless digital audio / video service is delivered through satellite. Was 1st proposed in 1996, but they did not pass approval because there were concerns over a idea CONT. Govt. Putted a ban 1997 when the Rupert Murdoch-owned Indian Sky Broadcasting (I sky B) was about to launch its DTH services in India. Penetration of the market is just about 3 percent. We have just 7 million DTH customer.

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    Present Ion on Airtel

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    DTH stands for Direct-To-Home television. Wireless digital audio / video service is delivered through satellite. Was 1st proposed in 1996, but they did not pass approval because there were concerns over a idea CONT. Govt. Putted a ban 1997 when the Rupert Murdoch-owned Indian Sky Broadcasting (I sky B) was about to launch its DTH services in India. Penetration of the market is just about 3 percent. We have just 7 million DTH customer.

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    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
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    10 vizualizări12 pagini

    Present Ion On Airtel

    Încărcat de

    flynfairy
    DTH stands for Direct-To-Home television. Wireless digital audio / video service is delivered through satellite. Was 1st proposed in 1996, but they did not pass approval because there were concerns over a idea CONT. Govt. Putted a ban 1997 when the Rupert Murdoch-owned Indian Sky Broadcasting (I sky B) was about to launch its DTH services in India. Penetration of the market is just about 3 percent. We have just 7 million DTH customer.

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    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
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    din 12

    PRESENTION ON AIRTEL

    (DIGITAL TV)
    Click to edit Master subtitle style

    4/6/12

    Submitted By: - Satish yadav , Ashish Jha

    BHARTI AIRTEL
    of Bharti Group)

    4/6/12

    SUNIL BHARTI MITTAL


    (Chairman

    4/6/12

    About DTH

    DTH stands for Direct-To-Home television. wireless digital audio / video service is delivered through satellite. was 1st proposed in 1996, but they did not pass approval because there were concerns over

    Idea

    4/6/12

    CONT.
    Govt.

    putted a ban 1997 when the Rupert Murdoch-owned Indian Sky Broadcasting (I sky B) was about to launch its DTH services in India. approval in 2000 but the signals can be

    Passed

    4/6/12

    Players in DTH Market


    DISH TATA BIG

    T.V SKY

    T.V DIRECT DIRECT TV

    SUN D.D.

    Airtel

    VIDEOCONE

    4/6/12

    Major Competitor

    DISH T.V with 4million subscriber TATA SKY with 2.7 million subscriber

    BIG T.V half million subscriber

    4/6/12

    About Airtel Digital T.v


    Parent

    : Bharti Airtel on : 9 Oct. 2008 : Mumbai

    Launch

    Headquarters Area Key CEO

    served : All over India : Manoj Kohli

    people : Sunil Mittle

    Brand

    Ambassador: Saif Ali Khan and Kareena Kapoor : Direct broadcast satellite.

    Products

    Research
    Universal

    4/6/12

    remote for both Set Top Box and TV to offer customer convenience, which is a first time in the DTH sector. will offer 10 world space channels on the platform. penetration of the market is just about 3 percent. We have just 7 million DTH customer. This is a right time for Airtel in the country.

    Airtel The

    4/6/12

    Journey of launch
    Airtel

    DTH Service was expected from Jan 2007 after the launch of INSAT 4CR satellite by September 2007. the Letter of Intent for commencing its DTH services from the Union Ministry of Information & Broadcasting on New Delhi, August 7, 2007. to launch the Direct To Home (DTH) [satellite TV broadcast] services by the last quarter of FY 2007-08.

    Received

    Plans

    4/6/12

    Cont
    Set-top

    boxes will be manufactured and branded as Betel manufacturing unit of Bharti Airtel Digital TV is not launched all over the India but only launched on 62 big cities but it is going to launched Nation wide from 9th January 2008

    Although

    4/6/12

    Bollywood war in DTH


    Tata Dish Big

    sky Amir Khan. TV - Shahrukh khan

    TV - Abhishek Bachhan

    Later on Airtel hired many brand ambassadors including A R Rahman , Saif Ali Khan , Kareena Kapoor , Vidya Balan , Madhavan , Zaheer Khan , Gautam Gambhir .

    4/6/12

    Brand ambassador of Airtel T.V

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