O God!

Increase my knowledge
Successfully presented in class of subject teacher, her Excellency Ms. Farheen Ashfaque on 20th April 2009. By the grace of Almighty Allah, this presentation owed a marvelous image and reputation for OMS Group (BS Part-I Mass Comm. 2K9/SU). For me and the group this is a landmark which shall ever remain a source of motivation and enthusiasm. BILAL HUSSAIN
21st April 2009

In the name of Allah, the Most Beneficent, the Most Merciful Whose Help we solicit

Presenters
Mr. Bilal Hussain (Group Leader) Mr. Mirza Muhib Baig Mr. Syed Owais Hassan Mr. Adnan Khalid Mr. Kamran Ali Jhokio

OMS Group B (Group Eight)

Public Relations
CONCEPT - DEFINITION - PERSPECTIVES

Concept
The real public relations is to build a bridge between an organization and its various publics. Its purpose is to create understanding and mutual lines of communication. It holds the society together.

Definition
British Institute of Public Relations, define public relations as an activity: A planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics.

The preceding definition concludes that:

It is a deliberate act characterized by specific objectives, planning and an on-going effort to cultivate favorable image & relations.

Perspectives
PR is concerned with communication - It is a two-way flow of information b/w an organization and its publics PR is a management function - It involves counseling management. - It is designed to help company set its goals/objectives and adapt to changing environment.

PR involves public opinion - It involves working with the public opinion. - Gathering information from publics and interpreting it for management decisions. PR require satisfaction of publics interests and needs - Paying close attention to the expectations of publics and satisfying their needs.

Elements of Public Relations

INGREDIENTS OF A `PR` PROGRAMME

Elements
 Counseling  Research  Media

relations  Employee relations  Community relations  Enterprise relations  Fund raising

Counseling
PR professionals advice the management on policies, issues, relationship with publics and communication. Counseling is based upon managerial strategies & information gathered from the publics. It is the highest level in public relations requiring maturity in professional skills.

Research
It is an act of gathering information from the publics, which provides base for plans and execution of plans. Means determining reactions, attitudes, behaviors and opinions of publics in order to plan, implement and measure PR activities. It is an essential element because the consequences are predicted upon its analysis.

Media Relations
An understanding and supportive environment is build between an organization and media for satisfaction of their mutual concerns and interests. Likely to get more positive media coverage and preference. Means relating with media in seeking publicity.

Employees Relations
Good relations are developed b/w the upper management and the lower management. Giving response to the concerns and needs of employees in order to cultivate a goodwill. Motivating employees, giving allowances and gratifications.

Community Relations
Good relations with the community members contribute to build a favorable image. Identifying and promoting public services and activities. Supporting ideas of community to maintain and enhance the reputation.

Relationship with Enterprises

To make good relations with other organizations or firms. Necessary for fullfilment of certain business requirements. Becoming more prevalent and more integral to an organization's success.

Development/Fund raising
Maintaining supportive relationships with the financial community. Requesting and gathering funds from public & private sector. Such relations help in crises management and to minimize damages.

Conclusion
PR is the degree of success obtained in achieving a favorable public image. Public relations is all about reputation. It's the result of what you do, what you say, and what others say about you.