CROMPTON GREAVES LIMITED

By,
Arindam Mandal (13) Kapil Arya (33) Cheatan Ogra (21) Samvit Saurav(79) Rahul Deshmukh (62) Rohit Chakraborty (74) Saurabh P. Rao (52)

ABOUT THE COMPANY

Crompton. 1947:Taken over by Thapar Group. 1966: Crompton Parkinson Works Ltd and Greaves Cotton & Crompton Parkinson Ltd. merged to create Crompton Greaves Limited (CG) CG Acquisitions: Pauwels Group(Belgium), Ganz(Hungary), Microsol(Ireland), Sonomatra(France), MSE(USA), PTS(UK) Net Sales For FY 2009-2010: Rs.872736 Lacs.

Founded in 1878 in Chelmsford,Essex,England by Col.REB

PRODUCTS AND SERVICES

CONSUMER PRODUCTS

Consumer Products: Fans, Lights,Pumps, Integrated Security Systems, Home Automation.

4

POWER SYSTEM

Power Systems: Transformers and reactors, Switchgear products, Instrument transformers, Power 5 Quality Systems, Engineering Solutions, Control and Automation.

INDUSTRIAL SYSTEM

Industrial Systems: Motors, Generators, Traction motors, Commercial motors, Stampings and Laminations.

Core Business Processes

Core business processes are those that relate to: Design Production Distribution Marketing Sales Support of products and services These core business process include the customer order to cash processing from the receipt of the order through the receipt of cash for the goods shipped.

Problem Areas
Manufacturing plants rarely have information systems that can

support e-manufacturing demands production line/single function)

Systems focused on solving only one specific issue (one

Systems are rarely integrated operating as separate island of

information

Plant system is internally focused and architecture are designed for

use inside the plant (do not provide order level visibility outside the plant) integrate and change

Each plant has heavily customized systems which are difficult to

Why Integration ?
Integrated processes, data, and organizational

elements Operational, financial, and managerial principles are satisfied simultaneously Common database Application Integration Consistency across application for users - same look-and-feel and navigation Less training One source of data entry for multiple views of information Technical Integration On-line, real time updates and edits Data integrity

Sub Processes in CG
Program Management
Supply and Demand Planning
S&OP / Business Planning Demand Planning Master Production Scheduling Distribution Requirements Planning

Finance
General Ledger / Consolidation / Taxes Manufacturing Accounting Profitability Analysis Forecasting & Budgeting Treasury Fixed Assets Investment Management /Project Accounting

Manufacturing
Quality Management Shop Floor Integration Plant Maintenance Manufacturing Order Execution Toll Manufacturing

Order to Cash
Order Management/Billing/Pricing (OTC 1) Credit / Receivables (OTC 1) Transportation Management (OTC 2) Shipping / Warehousing (OTC 2)

Environmental Health & Safety

- Product Safety - MSDS authoring/distribution, product labels - Order Checks - Regulatory status - Dangerous Goods (Logistics Safety) - Waste Management - Incident Management

CRM
Contact Management Sales and Marketing Reporting Call Reporting Opportunity Management Activity Management Interaction History Complaints

Purchase to Pay
Direct Materials MRO Accounts Payable

Systems follow 3-tier Architecture

What does an R/3 Database Contain?
R/3 System

database

Client Client

Client Client

Client Client

Customizing Objects Customizing Objects Repository Objects Repository Objects Global Settings Global Settings
SAP AG
R

E-Supply chain drivers

Customer service management Demand management

Order fulfilment
Manufacturing flow management Supplier relationship management

Product development and commercialization

E-INITIATIVES by CG

IT Applications
Virtual Private Networks Very Small Aperture Terminals (VSAT) that transmit voice,

data and video signals through satellite. Employee Intranet. SAP ERP that manage diverse operations. Dealers, Vendors, Suppliers and customers conduct e-commerce operations through portals. Security: Linux based Firewalls (Protects companys information assets)

IT Applications contd.
Security features provided by Fortinet
Unified Threat Management features in Forigate comprising of

a series of antivirus firewalls. Fortigate Features: Enterprise class antivirus firewalls. High availability configuration (protects more than 2000 users on the network) ICSA certified antivirus gateways. Provide complete network protection services. Detect and eliminate content based threats from e-mails and web traffic. Hardware acceleration helps security functions to be executed at real time speeds

Implementations
Query Management System Query Management System (QMS) (QMS) Online Dealer Portal After Sales Service Portal Sales Stock Requirement for Pump Portal SCM Portal for Vendors Investor Access Portal Web-conferencing

QUERY MANAGEMENT SYSTEM

AFTER SALES SERVICE

DEALER PORTAL

Employee Life Cycle Management System

Portal For Vendors

Web Conferencing

Effects of E-business on CG
Reduction in direct material costs and expanding supplier

arena. Savings of Rs.19 crores in FY - 2008-09 Raw material sourced exceeded Rs.350 Crores in 2 years. Reduced service lead times. Increased spare part efficiencies. Improved customer efficiency.

E- Marketing Tactics

WEBSITE ANALYSIS http://www.cgglobal.com

1. On-Page SEO

Metadata tags were missing.

Total Images Found : 6 - good for user perspective Page Size : 5288 bytes

2. Off-Page SEO
(outside the design of the website inbound links to your site, registering with directories relevant)

Domain Registered on:28-nov-2007

Domain Expire on :28-nov-2018

Indexed Pages : Google 0 Yahoo - 241

MSN - 1

Back links Information:

Google - 0
Yahoo 199

Traffic Rank : 794018

3. Blogosphere
Blog Analysis: Not found Blog Rank: Not Ranked !(by Technorati)

E-Manufacturing Benefits
Improved Customer Service
Greater Customer Retention Lower Operating Costs

Better Quality Products/Services

Greater Business Efficiency More Competitive

Better Business Intelligence

Broader Market Coverage Fewer Administrative Errors