Staring

R Sheryl PrernaNiyaz Qureshi Bisht S Rohitash A Mendonsa G U K Goel H R S O O H S J I H E T

Special Thanks

Prof. Nikhil Rao & PG B

Indian Television Production Co.

Indian Television Production Companies

Heart

of content provider, writer, d Distributors, Actors and mainly VIEWERS

Changed the way people perceive Source of Entertainment

Thanks to production companies that TV no more remains an idiot box

Key Players

Before talking about the History of Balaji Telefilms

Ekta Kapoor
Creative Director and Joint Managing Director Influenced the psyche of the people Idea of launching Daily Soap Created and supervised some of the most popular serials in Indian television history Whether you love or hate the characters they have still become household name.

Balaji Telefilms
Incorporated on 10th Nov 94 Converted in public limited company on 29th Feb 2000 and changed to Balaji Telefilms on 19th April 2000 The Company has been promoted by Mr. Jeetendra, Mrs. Shobha Kapoor and Ms. Ekta Kapoor. Only Company to maintain its highest TRP every year

Contd
The satellite boom in India can in a sense be said to have been created and led by Balaji The company has produced over 15,000 hours of television content since its inception They believe that people who criticize their show are the one who help them get highest trps Diversified itself into other line of business.

Group of Companies

What is hoonur

Who will Use Hoonur?

Balaji Motion Pictures

Balaji entered the Indian motion picture business in 2002 Till 2009, the Company had produced and/or acquired 12 films, including 2 hits Co-produced and distributed India's premiere digital film Once Upon A Time In Mumbai, which broke ground at the worldwide box office

ALT Entertainment
Media and entertainment conglomerate plans to diversify into movie and new media production

What was ektas saying about this?

Balaji's sister concern will cater to the upwardly mobile young Indians with television and film content as well as global

Institute of Creative Excellence

ICE is the latest initiative of Balaji Telefilms Providing world class quality education to the aspirants for entire gamut of Media & Entertainment industry It covers all major specializations like Acting, Cinematography, Direction, Editing, Production, Scriptwriting, Sound and Vfx. At ICE, special emphasis has been laid upon the course curriculum which has been designed by the Industry experts

Pavitra Rishta
The series premiered on June 1, 2009 Family drama The series is a remake of a very popular Tamil television serial, "Thirumathi Selvam" Highest TRP rating show at present

4 PS

Product
Family Drama

Price
Nothing more than the cable bill for half an hour

Place
Zee TV in your very own TV box

Promotion
Via other show (maha episodes or current popular running show) Media (Radio, TV, Newspaper) Digital media (using polls, Questionaire) Social Networking sites

SEGMENTATION
Segmentation Base Geographic
Region City Size

Variables
North South, East, West Major Metros, Sub Metros, Town Conservative, Status Seekers Extrovert, Introvert, Aggressive

Psychographic Lifestyle Personality

SEGMENTATION
C) Demographic Age Sex Family Size Education Occupation Income Religion
0-11,12-19,20-34 etc. Male, Female 1-2,3-4,5+ school, Graduate, PG Farmer, Professional, Housewife, Retired <15k,16-25k,26-35k etc. Hindu, Muslim, Sikhs, Christians

SEGMENTATION

D) Behavioral
Benefit Use Related 1) Usage Rate: 2) Awareness Status 3) Brand Loyalty Use-Situational Time/Objective

Quality, Service, Economy, Speed, Prestige.

Heavy, Medium , Light users Unaware, aware, interested enthusiastic. Strong, Medium , None

Leisure, work, Morning, Night Gift, Fun , Achievement

Patterns of target Market Selection Selective Specialisation

P1

P2

P2M1
P3 P3M2

P2M3

M1

M2

M3

Targeting

Positioning

Problem Faced while shaving

Time constraints
Travelling Early morning lectures, office shifts, etc

Commitments and meetings

Products available in market

Process of shaving
Apply gel on cheeks
Use brush to form lather Then shave with Razor Then clean your face with water Apply after shave lotion

Master Shaver

Different parts of Master Shaver

Foam or Gel

Razor

After shave lotion

Features of Master Shaver

One machine Foam, Razor, After Shave lotion Easy to carry & store

Easy to use
Hygiene Stylish

Status symbol

4 Ps

Product

Price

Place

Promotion

Product

3 in 1 Master shaver

Pricing
Machine Rs 3000 One year warranty Refill pack of foam 100 ( Will last for 2.5 months to 3 months) Refill pack of after shave 75 ( Will last for 3 to 4 months )

Place
Malls Beauty Centers Salons Medical Shops

Promotion
T V commercials Magazines News papers Events Promoting T.V. shows like Roadies, Dadagiri, etc

Segmentation
Geographic Metros Psychographic Status seekers Demographic 1. Male 2. 18 40 Yrs 3. College students and corporates

Contd
Behavorial 1. Quality, speed and prestige 2. Heavy users

Target
Management students and corporates where people need to adhere to a strict shave code

Positioning
Benefit Positioning Quick& easy shave