SOCIAL NETWORKING

VIGNETTE

TWEETER:
- SN service that enables its users to send and read each others text-based post. -tweets -- Nielsen Online, 7 million tweeter users as of Feb 2009 -- about 6 min a day -- Created by Jack Dorsey on 2006

June 2009, Irans Presidential election -- w/n hours proclaimed that the incumbent Mahmoud Ahmadinejad defeated the reformist Mir Hossen Mousavi by 11 m votes. -- tweeter users in Iran soon began using it to share commentary about the protest and to plan future rallies and protest.
--

OUTLINE:
NETWORKING BUSINESS APPLICATIONS OF ONLINE SOCIAL NETWORKING SOCIAL NETWORKING ETHICAL ISSUES ONLINE VIRTUAL WORLD
SOCIAL

SOCIAL NETWORKING WEB SITE(1)

Is a site whose purpose is to create an online community of internet users that enables members to break down barriers created by time, distance, and cultural differences.

SOCIAL NETWORKING WEB SITE(2)

It allows people to interact with others online by sharing opinions, insights, information, interest, and experiences.

FACEBOOK
- number 1 social networking as of Jan. 2009

SNWS Facebook.com

DESCRIPTION Used to keep in touch with friends, upload photos, share links and videos, and learn more about the people they meet Used by teenagers and adults worldwide; Allow members to communicate with friends via personal profiles, blogs, and groups, post photos, music and videos Help members find and keep in touch with people they knew in grade school, high school, college, and the military

NO. OF UNIQUE VISITORS in JAN 2009 69 m

MySpace.com

59 m

Classmates.com

17 m

Reunion.com

Helps members find and keep in touch with old friends, relatives, and loved ones.
Used by professional networkers to create network made up of people they know and trust in business.

14 m

linkedIn.com

11 m

Imeem.com

Enables members to watch video clips, stream music, view photos, post to blogs and forums, join groups, and browse profiles.

9m

Flixster.com

Site that has an extensive database of information about movies and actors, and recommends new friends based on similar tastes in movies.

8m

Twitter.com

Enables friends, family members, and coworkers looking to stay connected through the frequent, quick exchange of nessages that are a maximum of 140 characters.

6m

MOST POPULAR U.S. SOCIAL NETWORKS FOR INTERNET USERS AGE 18 AND OLDER
Social Network mySpace Facebook linkedIn Yahoo Youtube Classmates.com As of May 2008 50% 22% 6% 2% 1% 1%

Others(BlackPlanet, Orkut, hi5 and Match.com)

10%

BUSINESS APPLICATIONS OF ONLINE SOCIAL NETWORKING

SOCIAL NETWORK ADVERTISING

Involves the use of social networks to inform, promote, and communicate the benefits of products and services.

2 SIGNIFICANT ADVANTAGES OF SOCIAL NETWORKING

1. advertisers can create an opportunity to generate a conversation with viewers of the ad;
2. ads can be targeted to reach people with the desired demographic characteristics.

DIRECT ADVERTISING
Involves placing banner ads on a social networking Web site.

DIRECT ADVERTISING SAMPLE:

ADVERTISING USING AN INDIVIDUALS NETWORK OF FRIENDS

Companies can use networking web sites to advertise to an individuals network of contacts.

INDIRECT ADVERTISING THROUGH GROUPS

Innovative companies are also making use of a new marketing technique by creating s group on a social networking Web site that interested users can join by becoming fans.

GARNIER PHILIPPINES

COMPANY-OWNED SOCIAL NETWORKING WEB SITE

A variation of this approach is for a company to form its own social networking Web site.

VIRAL MARKETING
-a form of marketing in which an organization's customers, wittingly or unwittingly, act as advertisers for its products by spreading knowledge of them by word of mouth.

VIRAL MARKETING(2)
Encourages individuals to pass along a marketing to others, thus creating the potential for exponential growth in the messages exposure and influence as one person tells two people, each of those two people tell two or more people and so on.
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THE USE OF SOCIAL NETWORKS IN THE HIRING PROCESS

COLLEGEGRAD.COM - REVEALED THAT 47%

OF COLLEGE GRADUATES WHO USE SOCIAL NETWORKING WEB SITES CHANGE THE CONTENTS OF THEIR PAGES AS A RESULT OF THEIR JOB SEARCH.

SOCIAL SHOPPING WEB SITES

Brings shoppers and sellers together in a socia networking environment in which members can share information and make recommendations while shopping online.

SAMPLE OF SOCIAL SHOPPING SITE:

BUZZILIONS CROWDSTORM KABOODLE

OSOYOU ZEBO

SOCIAL NETWORKING ETHICAL ISSUES

CYBERBULLYING
defined as "when the Internet, cell phones or other devices are used to send or post text or images intended to hurt or embarrass another person".

CYBERSTALKING
-Is threatening behaviour or unwanted advances directed at an adult using the internet or other forms of online and electronic communications. -Adult version of cyberbullying.

ENCOUNTERS WITH SEXUAL PREDATORS

UPLOADING OF INAPPROPRIATE MATERIA

ONLINE VIRTUAL WORLD

A computer-simulated world on which a visitor can move on three dimensional space, communicate and interact with other visitors, and manipulate elements of the simulated world.

ONLINE VIRTUAL WORLD:

Avatar- a character that represents a visitor to a virtual world usually in a form of a human but sometimes in some other form.

AVATAR:

VIRTUAL WORLD Coke Studios

DESCRIPTION Teens and adults can create, customized music mixes in a virtual music studio, play them for other members and receive ratings for each mix.

Disneys Toontown Online

For children as young as 7 yrs old can play games, dress their cartoon avatars, and communicate with other visitors through a drop-down menu of phrases.

Habbo Hotel

For teens, visitors can purchase furniture to decorate their guest rooms or mingle in the lobby.

Second Life

For young adults, avatars are very customizable, and can change every micro pixel of their avatars shape, size, and colour.

The Sims Online

For teens and young adults, to earn as much currency as possible to furnish one's virtual home with beautifully household objects.

EDUCATIONAL AND BUSINESS USES OF VIRTUAL WORLDS

NEW MEDIA CONSORTIUM (NMC)

- International consortium of almost 300 organizations focused on exploring the use of new media and technologies to improve teaching, learning, and creative expression.

MEDIA GRIDS IMMERSIVE EDUCATION INITIATIVE

- International collaboration of universities, research institutes, and companies to define and develop open standards.

They conduct classes and meetings from within a growing number if virtual learning worlds. They also build custom virtual learning worlds, simulations, and learning games.

CRIME IN VIRTUAL WORLDS