Documente Academic
Documente Profesional
Documente Cultură
Session 1
Divya Choudhary Faculty Associate IILM-AHL
LEARNING OBJECTIVES
The Concept Of Culture
Culture
...that complex whole that includes beliefs, knowledge, art, morals, law, customs and any other capabilities and habits acquired by a man as a member of society... E.B. Tyler 1920
What is Culture?
Pervasive and shared beliefs, norms and values that
reasonable goal.
norms and standards Provide shared meaning to help people to work together to achieve desired goals. Guides leaders to attach meaning to the behaviour of people in the organization. Guide organizations to determine its relationship with the environment. Shape the attitude of people Gives and individual a unique identity.
Variables of Culture
Characteristics of Culture
Learned behaviour Shared Behaviour Based on tradition and customs Seen as means by which humans physically survive Adaptive
Subject to change
Related to many things Socially constructed realities Has a pattern of basic assumptions Best understood in relation to groups Relative in nature
Rousseaus Ring
Outer Rings are the visible signs of culture
Fundamental Assumptions (beliefs) Values
Dimension of Culture
Power Distance Uncertainty Avoidance Individualism Achievement Orientation Long term v/s Short term
Stable Culture
Define Rules Teach Rules Ensure Uniformity Develop Sense of Responsibility Develop Sense of Acknowledgement
standards
Economic Systems Value addition activities
Technological Systems recreation and life
enhancement activities
Wealth Systems Saving habit & industrious
efforts
Theories of Culture
Culture Determination
Culture is relative and hence, people of different culture feel, think and act differently. No culture is superior or inferior.
Culture Ethnocentrism