Banking in India originated in the first decade of

18th century i.e The General Bank of India coming into existence in 1786. This was followed by Bank of Hindustan. The oldest bank in existence in India is the State Bank of India being established as "The Bank of Bengal" in Calcutta in June 1806 The first fully Indian owned bank, Allahbad Bank. The Reserve Bank of India formally took on the responsibility of regulating the Indian banking sector from 1935. After India's independence in 1947, the Reserve Bank was nationalized and given broader powers.

The Indian financial system comprises the following institutions: 1. Commercial banks a. Public sector b. Private sector c. Foreign banks d. Cooperative institutions (i) Urban cooperative banks (ii) State cooperative banks (iii) Central cooperative banks

 2. Financial institutions

a. All-India financial institutions (AIFIs) b. State financial corporations (SFCs) c. State industrial development corporations(SIDCs)
3. Nonbanking financial companies (NBFCs)

4. Capital market intermediaries

 As per the McKinsey report India Banking 2010, the

banking sector index has grown at a compounded annual rate of over 51 per cent since the year 2001 It is projected that the sector has the potential to account for over 7.7 per cent of GDP with over Rs.7,500 billion in market cap, and to provide over 1.5 million jobs. New product and service development in credit cards, consumer finance, wealth management, life and general insurance, investment banking, mutual funds, pension fund regulation, stock broking services, custodian services, private equity, etc. subsidiaries. More than 50 per cent of Indias population is under the age of 30 years, which is a major target group for banks Penetration of banking services in the country remains low.

CRM is a business strategy designed to optimize profitability, revenue and customer satisfaction.

 Increased Sales

Identifying Needs More Effectively

Cross-selling Of Other Products Profitable Customers

Enhanced Customer Satisfaction And Retention

Increased Value From Your Existing Customers

And Reduced Cost Improved Profitability More Business

Establishing CRM goals Assembling customer information Designing the data model Selecting the CRM solution Establishing authority responsibility Communication with customers through direct mail , electronic mail etc Customer surveys Customer satisfaction program Collection of customer information Provision of customer information to employees Usage of customer information in the business activities Feedback Analyze Documenting a new process Implementing final methodology

Many of today's most effective CRM processes and strategies are so successful because of the underlying technologies that enable and support them.

VoIP Web Services and Service Oriented Architecture Social Networking Outsourced Application Delivery Wireless Connectivity and Applications Presence Technologies (RFID, POS) Open Source CRM Embedded Analytics and Business Intelligence Queue Management

 Started in 1908

The Bank has significant international presence with a

network of 86 branches/ offices in 25 countries It is a Commercial Bank It recently completed its 100 yrs To be A top ranking national bank of international standards Logo is A unique representation of A universal of the rising sun Bank of Baroda has been awarded with the "bank of year 2010

 Citibank was founded in 1812

Its business covers 107 countries with approximately

2,000 offices in the world It is a commercial bank Citi bank was the first company in India to introduce stock options for its employees. Citi bank has over 7,500 employees and US$ 3.1 billion capital invested

 The Kotak Mahindra group is a established in 1985 in

India Today it has more than 20,000 employees and Rs. 10,000 crore in revenue