Documente Academic
Documente Profesional
Documente Cultură
Avinash Gupta
Flow of Presentation
VAS Definition VAS Players in India Mobile VAS Industry in India Revenue Model for Operators Examples of popular Vas services and other applications. Indian VAS Industry near future Indian VAS Industry - Challenges 3G services in India
VAS- Features
Value Added Service (VAS) in telecommunication industry refers to non-core services
[ Core Services- Voice Call & Fax Transmission]
Adds value in total service offering. Stands alone in terms of profitability and also Stimulates incremental demand for core or basic services Do not cannibalize core or basic service. Can be sold at premium price.
.....contd
Provides operational synergy with core or basic services. Includes non-voice advanced messaging services eg. SMS, MMS, MIM, and UM Wireless data services- WLAN, GPRS, 1xRTT, WAP VAS applications including mobile gaming, video on demand, M-commerce, Mobile-shopping Voice-based services such as PTT and WDA
Hungama Mobile Mauj Harmonix Productions Intvo Software Technologies mChek mGlitz
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Mobio MyZus Mobile2Win Niche Tech Services (NTS) One97 Sarayu Telecom Sasken Speak Wireless Sued SKJ Technologies Tagit Tangering Digital Entertainment Tech Mahindra ValueFirst Voicegate India Yahoo Mobile India WiderThan India Worldphone Webdunia Ziva Software ValueFirst
On Mobile
OnyxMobile ORG Telecom
6 6
6 6
6 6
6 6
6 6
6 6
Operator
6 6 6 6 6 6
6 6
6 6
6 6 6 6 6 6 % Share of Revenue 6
CRBT/ RT
P 6P SMS
P6 A6 SMS A/ P
Games
Others
Revenue Model
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To address the language needs across regions To generate relevant regional content for mounting with penetration in rural areas. To address low revenue share in the existing ecosystem for Content owners and Aggregators
3G services in India
The market for 3G in the country is expected to be huge with over 65 million wireless subscribers, Potential broadband subscribers with the deployment of advanced wireless technologies such as 3G. More then 15 % people already having 3G enabled handset 3G spectrum offers 4-5 times the voice capacity of 2G spectrum and thus 3G is a cost-effective tool to deliver voice In urban India, 3G facilitates faster data/voice connectivity enabling video on demand
....contd
In rural India, 3G can enable telemedicine, virtual marketplace and e-learning Operators can ensure better quality of service and reduction of network congestion Upgrading from 2.5G and CDMA to 3G is not a tough challenge compared to investing in WiMax
3G technology has wider deployments and is more matured compared to WiMAX and 4G. Though 3G has created lot of buzz, It provide us higher speed of internet access and availability of content of TV, UGA etc.
Conclusion
VAS is now not a additional services it is also necessary product for operator revenue generation In near future this industry size will be 20000 cr. So more focus on new product like 3G & 4G. Need to be clear in technical & marketing hurdles to achieve bench marks. Need to focus on customer wave length and moderate products range
Thank You
Avinash Gupta