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  • Parachute

    Încărcat de

    reshma_shaikh87
    72 vizualizări5 pagini
    Marico launched a new tamper-resistant packaging for its Parachute coconut oil brand to target rural customers and address issues with duplicate products. The new sealed cap is designed to create awareness about duplicate products and tackle the problem, with Marico conducting demonstrations to educate rural communities about ensuring product purity through the tamper-resistant seal.

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    Marico launched a new tamper-resistant packaging for its Parachute coconut oil brand to target rural customers and address issues with duplicate products. The new sealed cap is designed to create awareness about duplicate products and tackle the problem, with Marico conducting demonstrations to educate rural communities about ensuring product purity through the tamper-resistant seal.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    72 vizualizări5 pagini

    Parachute

    Încărcat de

    reshma_shaikh87
    Marico launched a new tamper-resistant packaging for its Parachute coconut oil brand to target rural customers and address issues with duplicate products. The new sealed cap is designed to create awareness about duplicate products and tackle the problem, with Marico conducting demonstrations to educate rural communities about ensuring product purity through the tamper-resistant seal.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 5

    Marico targets rural areas with tamper-proof Parachute coconut oil

    4/15/12

    Premium grade coconut oil leader

    Market

    The

    gold standard for purity

    4/15/12

    Old packaging
    Duplicate

    product

    Market

    share

    Loyal

    customers rural people


    4/15/12

    Uneducated

    "Shudhata Seal"
    Create

    awareness the issue of

    Tackle

    duplicate products
    Demonstrations

    4/15/12

    New tamper-resistant sealed cap Parachute oil was the unique exercise and not just a mere sampling initiative
    4/15/12

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