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  • Suzy's Zoo: Click To Edit Master Subtitle Style

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    neelandragoswami
    146 vizualizări15 pagini
    A greeting card company called Suzy's Zoo was founded in 1967 in San Diego, California by Suzy Spafford and Bill Murr. They started with 8 card designs and agreed to a 90%-10% profit split. Within 2 years, Suzy's Zoo cards were selling throughout California and the product line expanded to include colouring books, calendars, gifts, and more. Key characters included Little Suzy's Zoo animals and Wags & Whiskers dogs. Over time, Spafford bought out Murr's share and became the majority owner. Suzy's Zoo grew through innovative cartoon characters on cards, changing characters frequently, centralized design, early diversification, and participation in trade shows. Future plans included developing

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    A greeting card company called Suzy's Zoo was founded in 1967 in San Diego, California by Suzy Spafford and Bill Murr. They started with 8 card designs and agreed to a 90%-10% profit split. Within 2 years, Suzy's Zoo cards were selling throughout California and the product line expanded to include colouring books, calendars, gifts, and more. Key characters included Little Suzy's Zoo animals and Wags & Whiskers dogs. Over time, Spafford bought out Murr's share and became the majority owner. Suzy's Zoo grew through innovative cartoon characters on cards, changing characters frequently, centralized design, early diversification, and participation in trade shows. Future plans included developing

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    146 vizualizări15 pagini

    Suzy's Zoo: Click To Edit Master Subtitle Style

    Încărcat de

    neelandragoswami
    A greeting card company called Suzy's Zoo was founded in 1967 in San Diego, California by Suzy Spafford and Bill Murr. They started with 8 card designs and agreed to a 90%-10% profit split. Within 2 years, Suzy's Zoo cards were selling throughout California and the product line expanded to include colouring books, calendars, gifts, and more. Key characters included Little Suzy's Zoo animals and Wags & Whiskers dogs. Over time, Spafford bought out Murr's share and became the majority owner. Suzy's Zoo grew through innovative cartoon characters on cards, changing characters frequently, centralized design, early diversification, and participation in trade shows. Future plans included developing

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 15

    Suzys Zoo

    Click to edit Master subtitle style Presented by Isha - 92016 Kishor - 92062 Lokesh - 92063 Mukul - 82066 Neelandra - 92066 Ravi - 92079 Sandeep - 92071

    4/17/12

    Introduction

    A Greeting card company, located in San Diego, California Owner Suzy Spafford, founder and president Bill Murr, medical instrument manufacturer, proposed to team up and start a small greeting card company. Spafford created 8 card designs and agreed to 90% (Murr) and 10 % (Spafford) split. Murr supervised printing distribution. Suzy Zoo was officially launched in 1967. In 1970 Murr did not want to be involved in daily opeartions 4/17/12

    Introduction
    Distribution

    Local stationary stores Mom and Pop stores on a smaller scale in Washington and Oregon

    Within 2 years, the cards were selling throughout California Product Line Greeting Cards Internationally through licenses, distributors and direct sales. Colouring Books Calendars Gift wraps Coffee Mugs Plates 4/17/12

    Characters Little Suzys Zoo

    4/17/12

    Characters Suzys Zoo

    4/17/12

    Characters Wags & Whiskers

    4/17/12

    Market Analysis

    Threat of New entrants High

    low entry barriers of entry low investments required

    The threat of substitutes Medium

    Stationary, chocolates The same price bracket contains many products which can substitute the cards as gifts

    Bargaining power of buyers High

    Huge price war between competitors

    Bargaining power of suppliers Low

    Paper Printing materials

    4/17/12

    Market Analysis

    Intra-industry competition - High & Low Competitors Hallmark, American Greetings, Gibson, 1000. Low competition between big players High competition between small players

    4/17/12

    Organization Suzys Zoo


    Company Philosophy

    Give them what they want at a reasonable price

    Organizational Innovation

    New idea of new cartoon characters on cards Kept changing the characters after few days. Targeted

    Kids Teenagers Youngsters

    4/17/12

    Diversified into new products early in the business

    Business Plan
    Financial
    Initial finance was funded by Murr $600 Share of 90% (Murr), and 10% (Spafford) Later Spafford bought out Murr 80% making it 10% (Murr), and 90% (Spafford)

    Operation Currently operating at a two-story, 52000 square foot 4/17/12 warehouse/office suite

    Business Plan
    Human Resources

    Non-union operation with approx 50 employees. Minority owner and vice president Mr. Ray Lidstorm Office staff of approx 12 is maintained for accounting, marketing, purchasing credit and Suzy Spafford President customer service functions.
    Ray Lidstrom CFO/COO

    Graphic s Arts/ Design

    Product Developmen t

    Warehouse

    Publishin g/Licensin g

    Accounting

    Purchasing

    Credit

    Sales

    Shipping

    Production

    Receiving

    Data entry

    Customer Service

    4/17/12

    Business Plan
    Marketing

    Independent sales personnel The company maintained the merchandising policy for sales no fancy, plain, honest business. Used to hear the customers and retailers, Participated in trade shows as a way to expose the product line to different retailers.

    National stationery gift show in New York Los Angeles gift show.

    Also participated in regional trade shows through participation by its sales representatives.
    4/17/12

    Key Success Factors

    Innovative Zoo characters on cards

    New Idea an look on cards

    Changing characters

    Changing the characters gave variety to consumers

    Central designing and control Early diversifying to different products

    4/17/12

    Future Plans & Threats


    Future Plans

    Work on Character Bible. Story books names, personalities and dwelling places. Stuffed animals Animation (in collaboration with Walt Disney) Books and video having a circular effect on Suzys Zoo business Suggestions

    Customised cartoon merchandize Egreetings

    4/17/12

    Thanks
    4/17/12

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