FINANCIAL

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SERVICES

MARKETING
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GROUP MEMBER
pratibha kumari priya thuwal priyanka yadav kalpana - 27 - 55 - 60 - 05

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INTRODUCTION
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The term financial services in a broad sense means mobilizing and allocating savings . The financial service can also be called financial intermediation. Financial services sectors is a key area and it is very vital for industrial developments. The financial services sector plays a predominant role in stimulating and sustaining the economic growth of a nation.

Consequently, the financial services sector in India started growing rapidly in the economy. 4/19/12
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Classifications of financial services industry

Financial intermediaries

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Capital market intermediarie s

Money market intermediarie s

SCOPE OF FINANCIAL SERVICES

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TRADITIONAL ACTIVTIES :
Traditionally, the financial intermediaries have been rendering a wide range of services encompassing both capitaland money market activities. They can be grouped under twoheads,i.e.
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Fee- based Fund- based

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MODERN ACTIVITIES:
Beside the above traditional services, the financial intermediaries renderinnumerable services in recent times. Most of themare in the nature of non -fund based activity. In view of the importance, these activities have been in brief under the head new financial product & services. however , some of the modern 4/19/12 services provided by them are :

CAUSES FOR FINANCIAL INNOVATION Economic liberalization Investor awareness Low profitability Customer service Keen competition

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VARIOUS ELEMENTS OF FINANCIAL SERVICES MARKETING

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Product planning Selection of suitable place Pricing policy Branding Customer service

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New Challenges to marketing of financial services

Deregulation in the financial service sectors has given rise to the emergence of various Spurious Companies. Increased competition from the global and domestic players High level of volatility of the finance market. Coping with the advanced IT in the marketing functions.

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CONCLUsION
Financial services refer to services provided by the finance industry. The finance industry encompasses a broad range of organizations that deal with the management of money. Among these organizations are credit unions, banks, credit cards companies, insurance companies, consumer finance companies, stock brokerages, investment funds and some government sponsored enterprise . As of 2004, the financial services industry represented 20% of market capitalization of the S&P 500 in the United States.
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THANK YOU

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