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Presented by: Upasana Priyanka govil Click to edit Master subtitle style Rakshika Sakshi Manisha

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Company profile
Type:Public Established:August1956 Headquarter:NewDelhi KeyPeople:B.PrasadRao (Chairman & MD) Industry:ElectricalPower Industry Employees:44,305 Manufactures:180Products Manufacturing Unit : 14 Revenue:Rs214.97Billion(2008)

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About bhel
Bharat Heavy Electricals Limited (BHEL) isthe Largest engineering & manufacturing enterprise in India. In the energy-related and infrastructure related sector which includes Power, Railways, Telecom, Transmission and Distribution, Oil andGas sectors and manymore. It is one of India's nine largest Public Sector Undertakers or PSUs. The R & style of BHEL is Click to edit Master subtitle D arm situated in Hyderabad Navratnas or The Nine Jewels.

Mission and vision

Vision A World Class Engineering Enterprise committed Enhancing stakeholder value. Mission To bean Indian Multinational Click to edit Master subtitle style Providing Engineering Enterprise Total Business solutions through quality, products , systems and services in the field ofEnergy, Industry,Transportation,

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VALUES

Zeal to excel and zest for change. and fairness in all matters. for dignity and potential of individual. adherence to response. learning, creativity and team-work. and pride in the company.

Integrity Respect

Strict

Foster

Loyalty

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OBJECTIVE

To

enhance market-performance by achieving sustainable business growth. Maximizing effectiveness and efforts by maintaining operation in technology and quality of machines. Maintaining co-operative work culture in the organization.

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STRATEGIC PLAN
The

aim of achieving a sustainable profitable growth targeting of a turnover of Rs 45000 Cr. By 2012. growth. is driven by organic and inorganic

Strategy

Several strategic business initiatives

BHEL

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in the power sector is joint venture with another public sector enterprise that is NTPC

(National Thermal Power Corporation), to perform activities in the power sector. BHEL also has joint venture with Siemens, Germany.
It

includes management plan contract for Bharat pumps and Compressors Ltd. And a proposed Takeover of Bharat Heavy Plates And Vessels both being sister public sectors.

CURRENT STRATEGY OF BHEL

Small

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Boilers StrategyBHEL enter in the small boilers 35 tones to 200 tones .

segment

Strategic enable enough to take quick, cost saving decisions. Orders at hand ,which further set to achieve a turnover of Rs800 cr. in the current years

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Continued.
INDUCTION Higher

OF TECHNOLOGY

capacity set via 800 MW thermal set,250 MW hydro set and 250 M W hydro set and 250 MW advance class gas turn over .Share point Porte portal server. a cost of integration & development energy- non conventional energy source

Save

Renewable

(solar water and air heating system)

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PRODUCTS BHEL

Turbines Motors Generators valve

Oil Field Equipments Click to edit Master subtitle style

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Swot analysis

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TRIX MA S OW T

HEL FB O

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INTERNAL FACTOR

EXTERNAL FACTOR

STRENGTH(S) Good corporate image. Complete range of products for transmission and distribution. Established Brand Name. Considered to be having design ability .

WEAKNESS(W) Low exposure to the needs and dynamics of distribution business Role clarity on the requirement of being an equipment supplier or a solution provider Acceptance of customers to execute low value high volumes jobs.

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OPPORTUNITIES(O) Huge investment leading to greater demand of goods and services Demand leading to industry operating at full and over capacity Better price realizations Earl birds to learn faster and achieve repeat orders Click Formation of business groups and tie ups for joint bidding.

SO Strategies WO Strategies Increase market share Improve procurement cycle aggressively. and reduce the process Present a better way of difficulties. performing the jobs in tune Execute pilot projects to gain with the established brand name. experiences and minimize To address the demand in all risks. the parts of nation to gain wide spread experience and style to edit Master subtitle exploit the opportunities. To offer design solutions to the customers Invest money in the process to have financial advantage.

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PESTEL ANALYSIS

POLITICAL FACTOR Business decisions are steered to a great extent . Can largely affect the future of its business with customers.
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ECONOMIC FACTOR . Lot of Industrialization Business cycles SOCIAL FACTOR Taking more interest in corporate social responsibility. Establish the Human Resource Development institute.

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TECHNOLOGICAL FACTOR New discoveries and innovations Speed of technology transfer ENVIORMENTAL FACTOR pollution free environment

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k n a h T u o Y

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