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a. b2b only
b. b2b and b2c c. b2b and / or b2c d. All of the above
Q2. Which are the modes of advertising used for b2b marketing?
a. Newspaper
b. Magazines c. The internet d. All of the above
Q3. Which of the following strategies are more effective during recession?
a. Increase amount spent on B2b marketing and no change in B2c
B2B Marketing
B2C Marketing
B2B Marketing
B2b introduction
Industrial marketing is the marketing of goods and services from one business to another. The word "industrial" has connotations of heavy machinery, mining, construction etc. however "industrial marketing" is not confined to these types of business activities.
Broadly marketing could be split into consumer marketing (B2C "Business to Consumer") and industrial marketing (B2B "Business to Business").
Examples
Most of us are of the view that not all the firms are exposed to B2B marketing. Lets verify this fact: a. Wal-Mart b. Wipro c. J P Morgan Chase d. Tata Nano e. L&T (Amit Engineering supplies Brass Hardwares)
Survey reSult.
B2C Introduction
B2C- introduction
"Business to Consumer - consumer marketing. It describes activities of businesses serving end consumers with products and/or services. It is the exchange of services, information and/or products from a business to a consumer.
More efforts put into mass marketing (One to many). More reliance on branding. Higher use of main media (television, radio, print media) advertising to build the brand and to achieve top of mind awareness.
Examples
A family is at home, watching television on Sunday night. An advertisement of home delivered pizzas appears in the commercial break The family decides to order a pizza.
B2C chain
B2C chain
A person buying a pair of shoes from a retailer. Dell selling a laptop to an individual.
Activity 1
Group Discussion
Which marketing type is more challenging in todays world B2B or B2C
Segmentation therefore links strongly with a strategy to achieve a sustainable differentiated position.
Segmentation is the first crucial step in marketing. The grouping together of customers with common needs now makes it possible to set marketing objectives for each of those segments. Once the objectives have been set, strategies can be developed to meet the objectives using the tactical weapons of product, price, promotion and place
Classification of Segmentation
Lead Scoring
Lead Nurturing
Lead nurturing
Lead nurturing is the ability to provide valuable education
We provide information to prospects up front, to become a trusted advisor. You are then perceived to be an expert. You dont sell, you dont make pitches.
Trust
awards
Online department
Sales Department
Think strategically
new C - B2C
Normal C- available in marketing:
Customer Change
Consistency
Communicatio n
Creativity
Culture
Community..
New C- community.
Global media + the global relationships they inspired (chartrooms and blogs) = created amoebic communities. Rational thought - It is easier to target groups of people who share common interests; who have similar psychometric profiles. Selling to communities is far more effective than trying to reach out to individual consumers.
Change in aS followS ..
business-to-community in many different ways
activity
Create a strategic plan for B2B marketing for any one of the following. Product: Laptop Air-condition Tyre
Thank You