Lila S.

Huff September 25, 2011

INB 205 INTERNATIONAL BUSINESS

Final Project: Export Business Plan

Fresh Produce Inc.

Going Global

Fresh Produce Inc. Going Global

Why Canada

Canada was the United States largest goods export market in 2010.
U.S. goods exported to Canada since 1993 have increase 148% Canada is the 2nd largest U.S. agriculture export market.

Fresh Produce Inc. Going Global

Product to be exported

Lettuce

Readily available throughout the year but initially sewn in early spring.

Cabbage

Primarily grown in late autumn and early winter but available year round.

Fresh Produce Inc. Going Global

Product to be exported

Celery

will be available through the year however the highest quality during the summer months when it is in season.

Cucumbers

Freshest during May and July but available year round.

Fresh Produce Inc. Going Global

Product to be exported

Peppers

will be readily available through the year but are at their peak growth season during the months of August and September

Fresh Produce Inc. Going Global

Characteristics of target market

More people than ever are preparing their own meals at home.
Nutrition is becoming more important. Canadians food choices are shifting.

Fresh Produce Inc. Going Global

Market Screening

Fresh Produce Inc. Going Global

Export strategies

Most common methods

Indirect selling Direct selling

Fresh Produce Inc. Going Global

Export strategies

Factors to consider when deciding the method of export

The size of your firm The nature of your product Previous export experience and expertise Business conditions in the selected overseas markets

Fresh Produce Inc. Going Global

Approaches to Exporting

Four approaches
1.

Passively filling orders from domestic buyers who then export the product Seeking out domestic buyers who represent foreign end users or customers Exporting indirectly through intermediaries Exporting directly

2.

3. 4.

Fresh Produce Inc. Going Global

Approaches to Exporting

Most common approaches

1.

Passively filling orders from domestic buyers who then export the product Seeking out domestic buyers who represent foreign end users or customers

2.

Fresh Produce Inc. Going Global

Conclusion

To provide the freshest produce as possible. At the most affordable price. Using the Seeking out domestic buyers who represent foreign end users or customers exporting method.

Fresh Produce Inc. Going Global

Reference page

A Basic Guide to Exporting. (n.d.). Retrieved September 25, 2011, from Developing an Export Strategy: http://www.unzco.com Eating habits of Canadians changing. (n.d.). Retrieved September 25, 2011, from can restaurant news: http://can-restaurantnews.com

Fresh Produce Inc. Going Global

Reference page

Statistics: Canada's Top Ten Fresh Veggies. (n.d.). Retrieved September 18, 2011, from Canadian Produce marketing Association: https://www.cpma.ca U.S. - Canada Trade Facts. (n.d.). Retrieved September 18, 2011, from Canada - Office of the United States Trade Representative: http://www.ustr.gov/countriesregions/americas/canada