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INTRODUCTION
Company Name COMPACT automobiles Vision To be the most preferred automobile company in
next 10 years
its customers.
Product Mix Cars, trucks, bikes, autorickshaws. Click to edit Master subtitle style Type of Company Franchisee based Turnover 5000 crores
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Features - 2200 cc , 12 km/lit Technology The advanced CRDe engine measures every bit of fuel and combines performance with economy without polluting the environment. The Drive~by~wire technology aids in quicker and controlled throttle response. And 4/23/12 LSPV brakes aid in the
Features
Advanced CRDe engine with Drive by wire technology for precise throttle response Powerful 9 inch booster with disc brakes in front and drum in rear Classic and Retro Look with Jeeps lineage and grill Steel body for extended durability
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individuals
b) Targeting:
STPD
Segmentation
On Demographic:
Young Adults especially Males from18 to 40 Years of Age Household Income of Rs. 50000 monthly and above People who have a passion or interest for jeeps.
On Geographic basis:
People staying in hilly regions i. e mostly the northern part of the country
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Targeting
Travelers, Hunters, Vehicle fanatics, Students, Business executives and, yes, Even farmers and even armed forces. It breaks the rules of staying with one target audience 4/23/12 because of its special features.
Positioning
Innovation,
Quality,
Technology,
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Differentiation
5 speed synchromesh gear box( High power, high torque, metal body)
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Toeing Vehicle
Promotion Strategy
Advertisement Magazines like Top Gear, Auto car, Zigwheels , overdrive Promotion through advertisement in times of India every Friday.
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Trapped the consumer requirement Mapped the market potential of the various vehicle categories. Visited to market & met the customer The customer requirements were converted into product specification. Customer inputs were taken at every stage.
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It gives car like driving pleasure & the space, fuel efficiency, power style, luxury & comfort like a car. It offered superior technology, dynamic looks, car like product and value for money.
Marketing Strategy
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Pricing Strategy
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