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The global drink

SATYAJIT SAMAL 11KB006

BY:

About Company
Coca-Cola was invented by Doctor John Pemberton a pharmacist from Atlanta Georgia in May of 1886. The name Coca Cola was actually given to John Pemberton by his bookkeeper Frank Robinson . He first scripted "Coca Cola" into the flowing letters which has become the famous logo we know and love today. Coca-Cola originated as a soda fountain beverage in 1886 selling for five cents a glass.

INTRODUCTION
The Coca-Cola Company is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world. Coca-Cola currently offers nearly 400 brands in over 200 countries and serves 1.5 billion servings each day. Cocacola enjoys approx 65% market share in Indian beverage industry.

Why do people drink Coke?


The bottom line for the people surveyed was they liked the taste. Peer pressure did not seem to have a significant influence on the decision of what soda to drink. People also felt strongly about they decision to drink Coke Versus Pepsi. There really does appear to be a cola war.

Products
COCO-COLA having about 400 brands all over the world which were divided into following categories: Energy Drinks

Juices/juice drink

Soft drink

Sports drink

Cont
Tea and coffe Water Other drinks

Coca Colas brands also include milk products, soup, and more

The Other Side of Coke


There are 27 different varieties of coke made by Coca-Cola First bottle of Coke was sold 120 years ago on May 8, 1886 in Atlanta, Georgia. Some of the other brands under the Coca-Cola Company are: Sprite Barqs Root beer Dasani Dr. Pepper Fresca Hi-C Minute Maid

Manufacturing Plant,

Sales and Distribution Operations

Distributors

Outlets

Outlets

MANUFACTURING PROCESS

Water is received from the 300 ft. tube-well and it passes through the water treatment plant, further passing through the sand filter and the activated carbon filter, so as to attain pure cleansed water. In the syrup room, the concentrate received from another bottling plant situated at Pune, is blended with the sugar syrup. Once both the water and the final syrup are ready, they are both mixed together and sent to the carbonator section where Carbon Dioxide is added to the mixture to form the final product. On the other hand, simultaneously, the returnable glass bottles are depalletized, inspected and washed for the purpose of filling in the final product in it. This step does not take place in the PET bottle line as the bottles once used are disposed. The product is finally filled in the bottles, crowned (in case of RGB)/ capped (in case of PET bottles), labeled and cased in order to be sent into the warehousefor distribution

Coca-Cola Statistics
Coca cola owns more than of the worlds beverages. Coke is affordable in all the countries we surveyed. It was not out of the price range for an afternoon snack. Coke comes in a variety of sizes worldwide so you can use it for a crowd or as a personal snack drink

Advertising
Coke was first advertised as a remedy for headaches and exhaustion Coke has been advertising on television for 50 years. Songs used in coca cola commercials have become popular. They use catchy mottos such as: Adds a refreshing relish to every form of exercise

Promotion
Television Radio Print Public displays

Promotion tactics
Sponsored tournament . English football tournament . NASCAR, the NBA, the Olympic Games the FIFA World Cups American Idol.

Coca-Cola Recognition
Coca-Cola is recognized by 94% of the worlds population Approximately 10,450 Coca-Cola brand drinks are consumed around the world each second of every day

THANK YOU !!

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