MARKETING

Sulaman Shahzad (MBA-2)

Contents:
Company Profile Situation Analysis Marketing Strategy 4 Ps of Marketing Conclusion

Since its inception, the vision and goal of MARIA.B has always been to produce high quality garments in line with international standards under the supervision of trained fashion management

Company Profile
MARIA.B DESIGNS (PVT) LTD is the largest manufacturer and retailer of womens fashion garments in Pakistan, with a large clientele in the US and Europe. The company was set up in 1999 by Maria, after she graduated from PSFD (Pakistan School of Fashion Design.She graduated with honors securing the top position in all four years of studies. In 1997 Maria won an international fashion competition held in Belgium. Here she was also named as one of the three upcoming designers in the world. MARIA.B was the first design house in Pakistan to hire a team or professionally trained fashion designers, textile artists and production managers to run the company on professional lines and in short span of 11 years, MARIA.B has created a fashion revolution with her designing and chic image which shows in all her lines from Casuals, lawn, Evening-Wear, Westerns to Bridals. With a skilled workforce of over 300 employees and a team of professionally trained designers and an export oriented vision, MARIA.B is all set to become one of the most powerful fashion houses from South Asia.

SWOT Analysis
Strength
Brand Name Wide Product Range Unique Designs

Weakness
Expensive Weak Marketing

Opportunity
Awareness of fashion in youth.

Threats
Competitors Economic Recession

4 Ps Of Marketing
Product Price

Place

Promotion

Product:

Mafia: This line mostly covers pure cottons, khaddar, lawn, linens and embroidered cottons. This line offers ready to wear and trendy clothes with affordability.

Semi Formals and Formals

Semi Formal line is evening wear, slightly more formal and covers resham, crystals chiffon, silks and georgette with fine embroideries. Formals however, offers perfect dressing for wedding needs, this line consists of silks, jamahwars and heavy hand embroideries in crystals and salma dapka (traditional eastern embroideries)

Maria B. Brides
A purely couture line which is available only at the bridal studio in lahore. It is a made to order line for brides and their families.

Mgirl
This is the new line by Maria.B offering everything from clothes to bags and shoes to accessories.. Mgirl also introduces semi-precious jewelry for weddings, this jewelry in platinum coated with semiprecious stones such as topaz and zircons.

Maria B Lawn.
This is a newly introduced brand under this umbrella. Maria B Lawn is a summer line with most trendy screen designs printed on lawn with chiffon dupattas.

PRICE
Maria B. Lawn
Rs.1800 to Rs.2400

Mafia
Rs.3000 Rs. 4900

Semi Formals
Rs.5000 Rs.9900

Formals
Rs.10000 Rs.99000

Bridals
Rs.100000 and Onwards

Promotion
Fashion Magazines Fashion shows Bill Boards

Place
Karachi Lahore Islamabad Faisalabad

Conculsion
In a nutshell, Maria B. is conquering the land in the name of Pakistani fashion with her unique and bold styles. And one day, she surely become Pakistans top international fashion label.

THANK YOU