CATCHMENT ANALYSIS

CUSTOMER PROFILE

BIG BAZAAR

SATISFACTION LEVEL

FUTURE VALUE RETAIL(INDIA)LTD Click to edit Master subtitle style VYTILLA, COCHIN

BUYING PATTERN
4/28/12 Renju Paulose Amity Business School cochin

CATCHMENT AREA OF FB ( 5- 10 KM radius)

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THE POTENTIAL AREAS

ZONE 1 Kaloor Kacheripadi Palarivattom Kadavanthara Kathrikadavu Medical centre Thammanam Edapally

ZONE 2 PANAMBALLY NAGAR VYTILLA RAVIPURAM THEVARA JETTI KOCHU KADAVANTHARA PALLIMUKKU

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THE PIE CHART SHOWS THE TOTAL CUSTOMERS FROM THE TWO ZONES % OF CUSTOMERS

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ZONE 1-CUSTOMER SURVEY ANALYSIS

OCCUPATION Analysis: In zone-1 the occupation level of the customers, most of them are business people about 31%, and 15%of people are professionals, and 18% of people are having private jobs and 25%of people are government employees and 12% of people are NRI s. Interpretation: 60% 4/28/12people living in this area are middle class

ZONE 1-Customer shopping frequency Most of the customers from zone 1 about 60%(middle class) shop monthly or in two weeks,30%(lower middle class) shop only monthly and the rest 10 % (upper class) also shop monthly PREFERENCE FOR FOOD BAZAAR

12 10 8 6 4 2 0 4/28/12

zone 2- CONSUMER SURVEY ANALYSIS OCCUPATION Analysis: In zone-2 the occupation level of the customers, 19% of them are business people , and 31% of people are professionals, and 18% of people are having private jobs and 15% of people are government employees and 12% of people are NRI s and only 5% are Retired . Interpretation: 60% people living in this area are upper middle 4/28/12 section whereas 30% are middle class and class

ZONE 2-Customer shopping frequency Most of the customers from zone 2 about 60%(upper middle class) shop weekly,30%(middle class) shop monthly or in two weeks and the rest 10 % (lower middle class) also shop monthly PREFERENCE FOR FOOD BAZAAR 12 10 8 6 4 2 0 4/28/12

ZONE 2- COMPETITION ANALYSIS Analysis: In zone -3 most of the customers prefer to shop at RELIANCE about26%, and 21% of customers shop at Oberon mall. And 16% of the customers shop from Margin free store. Other competitors are MORE and local stores. Interpretation: In this area the main competitor is RELIANCE. Margin free stores and other local stores play an important role
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Main Reasons for Less Walk-Ins From Zone -2 and reason for not preferring FOOD BAZAAR Analysis: Most of the customers from zone-2 (about 23%) pointed out about the lack of other good retail shops, facilities and attractions in Gold souk mall. 23% of the customers are not satisfied with product variety.17% are not satisfied with the product quality .12% of the customers are not satisfied with the billing speed. And rest come poor customer service. Interpretation: The main problem they are not visiting FOOD BAZAAR vytilla is the lack of other good retail shops, facilities and attractions in Gold souk mal
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WEDNESDAY BAZAAR CONCEPT ANALYSIS:

12

10

INTERPRETATION:
Most of the customers who come to food bazaar are not aware of the Wednesday bazaar concept

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ADVERTISEMENT

10 9 8 7 6 5 4 3 2 1 0

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DEPARTMENT PREFERENCE AND COMPLAINTS

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COMPLAINTS
12 10 8 6 4 2 0 4/28/12

ADDITIONAL INFORMATION

Other potential areas

Kalamassery Thrikakkara Aluva Kakkanad (techno park,smart city) Schools and colleges Impact of kaloor store Promotion in cinema halls Billing speed up selling Children attraction Home delivery

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