Presented by: ESHA BHAT IIPS, JAMMU

INDUSTRY PROFILE

Origin Liberalization in Indian banking system Standard Activities Channels

COMPANY PROFILE:

The Origin of ING Group Profile Strategy Mission

Competitors in Jammu:

SWOT ANALYSIS:
STRENGTHS
ING as one on the biggest financial MNC. 7th in 500 fortune Only foreign bank which has acquired an Indian private bank (Vysya Bank) Higher rate of interest than other private banks Most of the financial plans are legalized under 80(cc). Top notch customer care and staff behaviour Unique features with different kinds of account Working hours from 10 a.m. to 6 p.m. (7 in p.m. if any customer is in need). Fastest RTGS and NEFT services, which takes place within minutes. A well behaving staff and special highly sensitive customer care

department. This is head by a well efficient customer care manager. WEAKNESS Only 1 branch in Jammu city. Less variety of financial/banking products. ING Vysya Bank have very few ATM in Jammu.

OPPORTUNITIES: New segment of doctors, students and CAs as they like innovation in their financial needs and like to enjoy the services. High class (upper strata) population of city. Increase in different kind of financial products NGO and Public Relations.

THREATS Presence of three top private banking players in the market (ICICI, HDFC&AXIS) \Large market share already captured. Unwillingness of Jammu citizens to change for something new, or to try innovation in their banking.

OJT OBJECTIVES
To sell the saving accounts in the market through

personal contact with customer and through reference market. To learn marketing skills by gaining practical knowledge through field work. To handle difficult customers, so as to understand different nature of customers and to handle them effectively. To handle difficult questions and most frequently asked questions by them.

TARGETS AND TASKS

To open 6 saving accounts and 2 platina

accounts. To call the existing account holders and convince them to try their hand in investing through ING Vysya.

ACHIEVEMENTS
Completed the target with opening of accounts

with larger ICV.

Learnt how to tackle difficult customers. How to tackle difficult queries. How to approach a customer. Confidence has been increased.

LEARNINGS

Thorough knowledge about different products

and processes of ING Vysya Bank Ltd. Selling skills. Communication skills

PROJECT

A survey on customer perception towards Wealth Management Products and Services offered by ING Vysya Bank.

WEALTH MANAGEMENT ???

WEALTH MANAGEMENT OPTIONS: Mutual funds : A win-win option. Wealth creation through systematic Investment

Plan Insurance planning Gold investment Retirement planning Real Estate

OBJECTIVES
To know what are the main products of the banks in wealth

management To know what are the products available in the market to enhance customer wealth. To know how much a customer know about wealth management To know where the customer prefer to invest. To know how much the customer is aware about the online investment options. To know where do customers prefer to purchase products either through banks or other sources. To study the marketing strategies adopted by ING Vysya Bank to maintain & increase its market share & to retain its customers.

COLLECTION OF DATA:
Secondary Data:

Organizational file, Official records, news papers, Magazines, Management books, Preserved information in the companys database website of the company.

Primary data:

Interviews. Structured questionnaire.

SAMPLING PLAN:
Sampling Units: Different Account Holder and Service

receiver from the bank Sample Technique: Random Sampling. Research Instrument: Structured Questionnaire. Contact Method: Personal Interview. Sample size: 100 respondents

LIMITATIONS OF THE STUDY:

The summer internship is only of two months,

therefore the paucity of time is one of the major limitation. Small sample size. Respondents who are aware of WMS are less in number. Respondents are biased toward their current bank. As the scope of study is limited to Jammu and to 100 people only, thus picture presented in the testimony may not be the complete picture.

DATA ANALYSIS AND INTERPRETATION

Private Banks in which the respondents are having saving accounts:

Respondents thinking investment knowledge:

they

have

strong

Best investment option according to the respondents:

Wealth management respondents:

awareness

among

Respondents having providing WMS

their

current

bank

 WMS provide better platform for investments:- 3.6 WMS provided by private banks is a secured option:- 2.7 In WMS you can avail all investment options in single window:-- 4.1 WMS provide better control over investments:-- 3.1

WMS provides investments according to customers risk profile:-3.4

WMS provides regular monitoring of investments.:-- 4.2 WMS is an add on feature of bank accounts and makes your account

different from other:-- 4.9

WMS provides easy online access to your household portfolio:-- 4.4 WMS provides easy access to the exclusive market/funds updates:-3.7 WMS provides online subscription and redemption of mutual

funds:--3.9
WMS is a complex system:-- 2.9

CONCLUSIONS AND SUGGESTIONS.