WE UNDERSTAND YOUR WORLD

PROJECT COMPILED BY
JIGAR CHITALIA

URVI GALA KHUSHBOO SHAH MIRAL VADHAN DIPTI SURVE

05 10 41 60 75

UNDER THE GUIDANCE OF PROF. SANJAY RODE

INDEX
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. INTRODUCTION BACKGROUND OBJECTIVES ORGANISATIONAL GOALS BUSINESS STRATEGY PRODUCT AND SERVICES SERVICES TO CONSUMERS MERGER WITH CENTURION BANK OF PUNJAB SWOT ANALYSIS MILESTONE IN THE HISTORY BIBLIOGRAPHY

INTRODUCTION
HDFC Bank Ltd. is a commercial bank of India, incorporated in August 1994, after the Reserve Bank of India allowed establishing private sector banks. The Bank was promoted by the Housing Development Finance Corporation, a premier housing finance company (set up in 1977) of India. HDFC Bank has 1,412 branches and over 3,898 ATMs, in 771 cities in India, and all branches of the bank are linked on an online real-time basis.

BACKGROUND
HDFC was incorporated in 1977 with the primary objective of meeting a social need - that of promoting home ownership by providing long-term finance to households for their housing needs. HDFC was promoted with an initial share capital of Rs. 100 million. The bank has now emerged as a banking and finance giant with the innovation of numerous breakthrough banking products and services. Today the Bank has a nationwide network of over 1725 branches and 3898 ATMs spread over 771 towns and cities across India.

OBJECTIVES
PRIMARY OBJECTIVES: To open new savings accounts by convincing customers and to promote the benefits of those which are provided by the bank. To find the different way of convincing customers. To study brand image of the bank. To increase the business of the bank. SECONDARY OBJECTIVES: To determine the need and purpose of a sales executive. To understand the deciding criteria for people to become sales executive. To offer suggestions based upon the findings.

ORGANISATIONAL GOAL
Develop close relationships with individual households. Maintain its position as the premier housing finance institution in the country. Transform ideas into convencing and creative solutions. Provide consistently high returns to shareholders. To grow through diversification by leveraging off the existing client base.

BUSINESS STRATERGY
HDFC BANK mission is to be "a World Class Indian Bank", Achieve a healthy growth in profitability Develop new product and technology Maintain good relation with the customers Customer Focus Operational Excellence Product Leadership Reduce risk and enhance returns.

HDFC BANK PRODUCT AND CUSTOMER SEGMENTS

Loan Product
Loan Against Security Loan Against Property Personal loan Credit card Commercial vehicles finance Home loans Retail business banking Working Capital Finance Health Care Finance Education Loan Gold Loan

Deposit Product Investment & Insurance

Saving a/c Current a/c Fixed deposit Demat a/c Safe Deposit Lockers Mutual Fund Bonds Knowledge Centre Insurance General and Health Insurance Equity and Derivatives Mudra Gold Bar

SERVICES TO CUSTOMERS
NETBANKING 24 HOURS ATM SERVICES 40% FASTER DEBIT CARD CREDIT CARD FACILITY CUSTOMER CARE PAYMENT SERVICES PHONE BANKING

Merger with Centurion Bank of Punjab Limited

 Approval By RBI on MAY 23,2008. All the branches of Centurion Bank of Punjab will function as branches of HDFC Bank The combined entity have a nationwide network of 1,148 branches (the largest amongst private sector Banks) A strong deposit base of around Rs. 1,200 billion and net advances of around Rs. 850billion

SWOT HDFC
SWOT Analysis is a strategic planning method involved in a project or in a business venture. STRENGTHS 1. HDFC is the strongest and most venerable play on Indian mortgages over the long term. The management of the bank is termed to be one of the best in the country. 2. HDFC has been highly proactive in passing on the cost and benefit to customers. 3. High degree of customer satisfaction. 4. Lower response time with efficient and effective service. 5. Dedicated workforce aiming at making a long-term career in the field. 6. Large share of low-cost deposits, higher net interest margin WEAKNESSES 1. High dependence on individual loans. 2 .Customer service staff needs training. 3. Processes and systems, etc need to be better managed 4. Management cover insufficient. 5.Sectoral growth is constrained by low unemployment levels and competition for staff

OPPURTUNITIES 1. Fast growing insurance business in the country. 2. Untapped rural markets. 3.Could extend to overseas broadly 4.Fast-track career development opportunities on an industry-wide basis. 5. After showing a significant growth overall, India is able to attract many international financial & banking institutes, which are known for their state of art working and keeping low operation costs. THREATS 1. Loss of market share to commercial banks and HFCs 2. Higher than expected increase in funding cost 3. Lack of infrastructure in rural areas could constrain investment. 4. Extension overseas holds a lot of risk! 5. Threat from credit card collections dept. 6. Unlike Government Banks, an account needs a minimum balance of Rs.10,000

MILESTONES IN THE HISTORY

2009 Asia Money 2009 Awards 'Best Domestic Bank in India' IBA Banking Technology Awards 2009 'Best IT Governance Award Runner up' Global Finance Award 'Best Trade Finance Bank in India for 2009 IDRBT Banking Technology Excellence Award 2008 'Best IT Governance and Value Delivery' Asian Banker Excellence in Retail Financial Services 'Asian Banker Best Retail Bank in India Award 2009 '

2008 Finance Asia Country Awards for Achievement 2008

'Best Bank and Best Cash

Management Bank' CNN-IBN

'Indian of the Year (Business)'

Nasscom IT User Award 2008

'Best IT Adoption in the Banking Sector'

Business India
'Best Bank 2008'

Asian Banker Excellence in Retail Financial Services

Best Retail Bank 2008

Asia money
Best local Cash Management Bank Award

2007 Dun & Bradstreet American Express Corporate Best Bank Award 2007
'Corporate Best Bank' Award

The Bombay Stock Exchange

'Best Corporate Social Responsibility Practice' Award

Outlook Money & NDTV Profit

Best Bank Award in the Private sector category.

The Asian Banker Excellence in Retail Financial Services Awards

Best Retail Bank in India

ACKNOWLEDGEMENT
OUR SINCERE THANKS TO PROF.SANJAY RODE FOR GIVING US THE PROJECT ON HDFC BANK. WE ASO THANK HIM FOR CLEARING OUR DOUBTS THAT OCCURRED DURNING THIS PROJECT

BIBLIOGRAPHY
ALL SECONDARY SOURCE OF INFORMATION ARE TAKEN FROM SOME OF THE WEBSITES MENTIONED BELOW
www.google.com www.hdfcbank.com www.fotosearch.com