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GUARI NANDA
27
Worked Passion
Developed
CLOCKY
Clocky
is an innovative alarm clock designed to solve the problem of the SNOOZE button
has two key functions:
It
1)
2)
OTHER PROBLEMS
SITUATIONAL ANALYSIS
Consumers
Treatment of Narcolepsy
(1 in 2000 Americans)
Fun Market:
SITUATIONAL ANALYSIS
COUNT
185
32
463
2699
2253
896
557
% GIFT
9.9
7.7
23.9
26.7
35.3
53.2
73.4
SITUATIONAL ANALYSIS
Forgone alternatives
SITUATIONAL ANALYSIS
Competition:
SITUATIONAL ANALYSIS
Small retailers
Home-shopping network
SWOT ANALYSIS
WEAKNESSES 1. No company in place 2. No capital OPPORTUNITIES 1. Little innovation in the alarm clock market 2. Media attention THREATS 1. Similar product as puzzle alarm 2. Possibility of becoming a fad product
STRENGTHS 1. Clocky is an innovative product 2. Product can undergo segment overlap in the future 3. Nanda enjoys working on projects and seeing them to completion
4. Price advantage
2500
2000
1500
count
1000
500
8%
13%
3%
6%
38%
32%
% GIFT ENQUIRY
% gift
>55
DATA EXTRAPOLATION
AGE
< 13 13- 17 18-25 26-35 36-45
COUNT
185 32 463 2699 2253
46-55 >55
TOTAL
896 557
7085
477 409
2533
419 148
4552
BROAD MARKET
NARROW MARKET
POTTERS MATRIX
+
American company promises the aversion of risk and quality that is so required
CHANNEL OF DISTRIBUTION
Price
4Ps analysis
Place
Promotion
Price
4Ps analysis
Place
Design should reflect more functionality than fun Partnering with an American product design firm
Promotion
Price
4Ps analysis
Place
Promotion
Price
4Ps analysis
Place
Promotion
Maintain media attention to be advantages to product launch Cooperating with large retailer for good network, for easy accessibility, and for more experience marketing
Price
4Ps analysis
Place
Promotion