Documente Academic
Documente Profesional
Documente Cultură
Team Members...
Radhika Naik Tejo Srinivas Dara Vivek Patil Ramesh Jagannathan Sagar Salvi Tejas Mahorey Selvakumar Nadar
About Us
Autumn Fans is the first of its kind eco-friendly fan manufacturing company in India. We deal with making ceiling fans which are certified to be 300% more energy efficient than any other fans in the market. The Autumn Eco range is a powerful, yet low energy consuming fan that moves with a commendable RPM while consuming only 24 watts of electricity. This is an unprecedented breakthrough in ceiling fan technology and far exceeds the standards set by Bureau of Energy Efficiency (Ministry of Power, Govt. Of India).
Our Products...
Autumn ECO Traditional Ceiling Fan Remote Ceiling Fan Decorative Ceiling Fan Portable Ceiling Fan Kitchen Ceiling Fan
Mission Statement
Profitable growth through superior customer service, innovation, quality and commitment.
Marketing Plan
A marketing plan is the map to follow in order to achieve our goals. The plan is for a brand new product or service, this will pull all the elements together for an effective start on marketing.Marketing plans are vital to marketing success.Marketing plan also ensures that our business process and our budget is under control.
Mission Statement Market Research(Qualitative & Quantitative) Product Market Segmentation Marketing Budget(Advertising/media/mail) Evaluation
Marketing Research
Marketing Research is the
for the purpose of important decision making and control in the marketing of goods and services.
30%
32%
16%
48%
Yes No
66%
Will you prefer to buy a ceiling fan newly launched in the market, which will relatively consume less than half electricity at present market price?
16%
Yes No
84%
Product Design
A Comparison with our competitors.
Parameter Autumn Fan ECO 350 24 W Orient Energy Saver 320 48 W 23 units Rs. 115/Bajaj Fans Khaitan Fans
Electricity Consumption / 12 units Month Electricity Cost / month Rs. 60/@Rs. 5/-per unit Electricity Cost for 2 years Rs. 1440/-
Rs. 2760/-
Rs. 4320/-
Rs. 3360/-
Parameter
Bajaj Fans
Khaitan Fans
Market Segmentation
Market segmentation is the identification of portions of the market that are different from one another.
Segmentation allows the firm to better satisfy the needs of its potential customers.
Differentiable
Substantial
Accessible
Helps design marketing programs most effective for reaching homgeneous group of buyers.
Advertising
The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.
Advertising Strategy
Pull & Push Concept
A pushpull system in business describes the movement of a product or information between two subjects. On markets the consumers usually "pulls" the goods or information they demand for their needs, while the offerers or suppliers "pushes" them toward the consumers.
Pull 'Pull strategy' refers to the customer actively seeking out your product and retailers placing orders for stock due to direct consumer demand. Modes: TV advertising Radio Hoardings Pamplets (Example shown in next slide)
Push The term 'push strategy' describes the work a manufacturer of a product needs to perform to get the product to the customer. Modes: Seminars Salesperson to distributors and dealers.
Our Dealers
Dealer Name
Bhagwati Power Products Big-B Appliances
Address
145, Dadi Seth Agiary Lane
Contact Details
Tel.: 22069875 Zip Code: 400002
Shop No-19, Patel Tel.: 28809622 Sopping Centre, Malad Zip Code: 400064 Tel.: 022-22094458, Zip Code: 400002 Tel.: 28618311, Zip Code: 400092
Our Distributors
Distributor's Name
Jain Traders
Address
No 2, Narendra Villa
Contact Details
Deepak Trading