McDonalds Product and Target Market

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In order to satisfy the palate of the local population of a country, Mcdonalds offers regionalized products in its menu. The result is Mcdonalds products which is not available in other countries is only exclusive to a particular country.For example, in this slide show, we will discuss products in three different countries in Asia, that is Malaysia, India and China.

McDonalds At Malaysia
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All McDonalds products at Malaysia are certified Halal. McDonalds products at Malaysia are free from pork items since majority of the population here consists of Muslims. McDonalds Malaysia introduces special products during a particular season.For example, Prosperity burger during Chinese New Year GCB burger Nasi Ayam McD and many more Even, McDonalds Malaysia has special offers during the Ramadhan month for sahur and breaking fast. Besides that, menus at Malaysia are also tailored following the culture of the society here.For instance, Malaysian has a culture of having rice as their main source of food, therefore, McDonalds Malaysia introduces Bubur Ayam McD in their menus list. On top of that, McDonalds Malaysia has a very catchy and easy to remember McDelivery service number, that is 1300-13-1300.

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McDonalds At China

In China, the Chicken McNuggets come with the traditional BBQ, Sweet & Sour, and Honey Mustard sauces, but there is also a chili garlic sauce which is very popular in China. They also include crispy chicken wings called McWings on their menu, which comes in 2, 4, and 6 pieces. There is also a seasonal Chinese New Year meal available, including Grilled Chicken Burger, curly fries, with a horoscope of the twelve zodiac animals of Chinese astrology and traditional "red" packets, or gift bags, for monetary gift giving as good luck. What is also interesting to note is that in china, McDonald's offers a delivery service in most major cities- the delivery number within China is 4008 517 517, as the Chinese pronunciation of 517 is wu yao qi which sounds similar to wo yao chi which means "I want to eat". Deliveries are taken 24 hours a day via a call centre to anywhere that is within 5 km of a restaurant (3 km in several cities). Deliveries are usually made by electrically powered scooters, although in several cities where motorcycle bans are in place, a conventional courier bicycle is used. Food is normally carried in a large insulated backpack.

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McDonalds At India
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India is the only country that offers vegetarian menu. It dropped ham, beef and mutton burgers from the menu. Even the sauces and cheese used in India are100% vegetarian. Some of McDonalds menus offered at India includes : Vegetable McCurry Pan Chicken McCurry Pan Maharaja Mac which is the Indian version of Big Mac McVeggie which is a vegetable burger and many more Pork and Ham meats were against the religious beliefs of the Hindus and Muslims in India,who made up most of the Indian culture fabric.As a result, Mcdonalds for the first time in their history, decided to remove away with the pork and beef items from their menu. In 2006, Mcdonalds even dropped mutton items from their menu.Mcdonalds also re-engineered their operations to ensure that the cheese and cold sauces used are absolutely 100% vegetarian. Also, In India, meat and vegetarian meals are prepared in separate areas of the restaurant because of religious laws about preparation of food for 4/30/12 vegetarians and meat-eaters.

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