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Introduction
Telectron based in Abu Dhabi in the United Arab Emirates Telectron is trading and engineering company involved in interactive voice systems, cables, solar power systems, industrial batteries, inverters, chargers, converters, power supplies that is uninterruptible, gas and fire detection and communication equipment. Telectrons business industry and areas is in electrical equipment, fire protection, instrumentation and engineering
Buyer Behavior
The buyer behaviour in two different situations is different based on how company is attracting the potential buyer such as Telectron and the current competitor:
Telectron/competitor identifying their offering Searching information on both the companies offering such as quality, price, quantity, etc. Evaluating other potential alternatives before buying Making purchase Evaluating again before making actual purchase/payment
The above shows that buyer behavior will be positive and no attitude towards particular products offered. The positive behavior will result in making final decision of buying.
Buyer Behavior
Conclusion
Organizations should make careful analysis of segmentation, targeting and positioning in terms of needs, budget and profit/sales. The ineffective analysis will result in not obtaining the maximum. There are various tools and techniques to conduct these analysis and marketing professionals should make efficient use of it.
References
Buzzle. 2010. Target Marketing Strategy. [WWW] <URL: http://www.buzzle.com/articles/target-marketing-strategy.html> [Accessed 15 October 2010.] Fnab. 2010. Market Segmentation, Targeting, and Positioning. [WWW] <URL: http://www.scribd.com/doc/2467792/Market-Segmentation> [Accessed 15 October 2010.] Learn Marketing. 2010. Micro Environment Factors. [WWW] <URL: http://www.learnmarketing.net/microenvironment.htm> [Accessed 15 October 2010.] Marketing Teacher. 2010. Marketing Envrionment. [WWW] <URL: http://marketingteacher.com/lesson-store/lesson-marketingenvironment.html> [Accessed 15 October 2010.] RapidBi. 2010. SWOT. [WWW] <URL: http://rapidbi.com/created/SWOTanalysis.html> [Accessed 15 October 2010.] RapidBi. 2010. The PEST or PESTLE Analysis. [WWW] <URL: http://rapidbi.com/pestle/Introduction-to-the-PESTLE-analysis-tool.html> [Accessed 15 October 2010.] Sirgy, J. 2001. Handbook of quality-of-life research: an ethical marketing perspective. New York: Springer.
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