BY: Sanyukta Singh Kuldeep

Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of Indias leading business houses with multiple businesses spanning across the consumption space.
Led by its flagship enterprise, Pantaloon Retail, the group operates over 16 million square feet of retail space in 73 cities and towns and 65 rural locations across India Headquartered in Mumbai (Bombay), Pantaloon Retail employs around 30,000 people and is listed on the Indian stock exchanges. The company follows a multi-format retail strategy that captures almost the entire consumption basket of Indian customers.

Pantaloon Retail (India) ltd is the flagship enterprise of the Future Group. Its was originally incorporated as Manzwear pvt.ltd on Oct 12, 1987. The companies name was changed to Manzwear ltd on sep 20,1991 And then further to pantaloon fashions (india) ltd. On sep 25,1992 and to pantaloon retail (India) ltd on July 7, 1999.

With a focus on the youth of today, Pantaloons offers trendy and hip fashion that defines the hopes and aspirations of this demography.

All Pantaloons stores reflect the new ideology - Fresh Feeling, Fresh Attitude, Fresh Fashion. The first Pantaloons was opened in Gariahat in 1997.

The growth progress for pantaloons fresh fashion can be shown as:

Pantaloons Retail India Ltd Future Group

Pantaloons Fresh Fashion

Retail

Incubation and Innovation

Products

Zonal strategy
All zones are vertically aligned to vertical heads. "A zonal head is responsible for the entire operations including projects, properties, supply chain, HR, IT and others in the zone

1. Rakesh Biyani - CEO 2. Rajan Malhotra - CEO Big Bazar 3. Vishnu Prasad-CEO of Central 4. Sadashiv Nayak - CEO of Food Bazaar 5. Sanjeev Aggarwal - CEO of Pantaloon chain Damodar Mall CEO.

1. Arvind chaudhary CEO foods business.

2. Kailash Bhatia head, fashion business of Pantaloon.

Pantaloons Fresh Fashion

The ideology of the company is Fresh Fashion, Fresh Attitude, Fresh Feeling. According to Pantaloons, fashion is all about here and now.

The company has primarily focused on the youth of the country since the major part of the population lies in the age of 15 to 45 which is the income group. Pantaloons are very serious behind the idea of fresh fashion and have projected youth at the fore-front.

GEOGRAPHICurban, metropolitan cities

DEMOGRAPHICFamily Size-family life cycle Income-upper middle &high PSYCHOGRAPHICSocioeconomic Class-A1, A2, B2 Lifestyle: culture-oriented, sports-oriented, and outdoor-oriented BEHAVIORALOccasions-regular Benefits-quality, economy, service User status-regular Usage rate-medium Loyalty status-medium & strong

SWOT ANALYSIS

STRENGTHS:High Brand Equity Brand embossed

Large Varience under one roof

EDLP (value pricing)

Weaknesses:-

Management uniform customer visits

Multidiversified business No single platform for all the business needs No bargaining market No interaction of customer for value pricing

Opportunities:-

Increased interest in organisation retailing Changing cost preference Demographical advantage 29 states, 12 different languages, 72 festivals Young country 60% population below 30 years

Threats: Increasing competitons

Government Policies
Unrecognised Modern Retailing Local Politics Resistance from small retailers

PRIVATE BRANDS
Ajile: casual menswear Anna Belle: Casual/ Formal women wear Bare denim: Casual wear unisex Chalk: Kids wear Holi: Acessories (bags) F Factor: Mens party wear Honey: Casual womes wear Mohena: Lingerie

Product Mix is the total sum of all products (product width) and variants (product lines) offered by an organization. It is a range of associated products which yield larger sales revenue when marketed together than if they are marketed individually or in isolation of others. Pantaloons has had a very wide and deep product mix, which caters to requirement of a large and varied customer group. Pantaloons stores have a wide variety of categories like casual wear, ethnic wear, formalwear, party wear and sportswear for Men, Women and Kids.

Pantaloon Product Line

WOMENS WEAR

MENS WEAR

KIDS WEAR

ACCESSORI ES AND COSMETICS Jewellery Eyewear

HOME FURNISHING S

FOOTWEAR

FormalCasual

Formal Casual

Boys

Womens

Ethnic

Girls

Furniture
Mens

Ethnic Sports Sports Wear

Party Wear Party Inner Wear Lingerie & Sports Wear Toys Child Care

Watches Bags Belts Cosmetics Fragrance s

Upholstery

Infants

Kids

Sports

GLIMPSE OF THE STORE

Store in Bangalore:Pantaloon Retail (India) Limited Pasadena No.18/1 (Old No. 125/A) 10th Main, Ashoka Pillar Road Before Rani Sarla Devi School 1st Block, Jayanagar Bangalore 560 011
Cosmos Mall, Whitefield Bangalore Sigma Mall , Cunningham Road Bangalore Central, Residency Road

REFERENCES:www.futuregroup.in www.pantaloonretail.in www.fibre2fashion.com/news/companynews/pantaloon-retailindia/newsdetails.aspx?news_id=32359 http://tutor2u.net/business/presentations/marketin g/productmix/default.html http://en.mimi.hu/marketingweb/product_item.ht ml

Thank You!