Presented By:Aditi Bhatnagar Shalini Bhardwaj Pooja Gupta Sheetal Bhardwaj

Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers- directly or indirectly- about the products and brands they sell.

Events and Experiences Personal Selling

Publicity Direct Marketing

Sales Promotion

Word-ofMouth Marketing

Advertising

Marketing Communic ations Program

Direct and Interactive marketing

SENDER

Encoding

Message Media

Decoding

RECEIVER

NOISE

Feedbac k

Response

Advertisement can be defined as the paid form of non-personal presentation and promotion of idea, goods or services by an identified MAGGI NOODLES: A Two Minute sponsor Noodle

Reach Choice Legitimacy

Expressiveness
Economy Enhancing

Customer Satisfaction and Confidence

It

is an Impersonal Communication / Less Forceful. Less Effective. Difficulty in Media Choice. Inflexibility. Lack of Feedback.

Newspapers.
Magazines. Television. Radio. Outdoor. Internet.

HOARDINGS

NEWSPAPERS

Sales promotion refers to short term use of incentives or other promotional activities that stimulate the customer to buy the product.

Rebate. For Example, Coke announced 2 ltr

bottle at Rs. 35 only.

Discounts. For Example, Seasons Sale at

Levis, Wrangler. Discount on Kids Wear at Oyo.

Refunds. For Example, Rs. 2 off on

presentation of empty pack of Ruffle Lays.

Premiums

For Example, Mug free with Bournvita, Shaker free with Nescafe Coffee.

or gifts.

Contests.

For Example, Camlin Company organises painting competition, Bournvita Quiz contest of writing slogans and best slogan is awarded prize.

Instant Draws and Assigned Gifts.

For Example, scrach a card and win instantly a refrigerator, car, T-shirt, computer, etc.

Lucky Draw.

For Example, Draws are taken out by the bill no. or names of customers who have purchased the goods an lucky winner gets free car, computer, A.C. , T.V., etc.

Usable Gifts.

For Example, Purchase goods worth Rs. 5000 and get a holiday package or get a discount voucher, etc.

PREMIUMS or GIFTS

REBATE

Attention

Value. Useful in New Product Launch. Synergy in Total Promotion Efforts. Aid to Other Promotion Tools.

Reflect

Crises. Spoil Product Image.

Personal Selling occurs where an individual salesperson sells a product, service or solution to a client. For Example, shoes, luxury cars, pharmacy drugs, real estate, etc.

Personal

Interaction. Two Way Communication. Better Response. Relationship. Better convincing.

I. Importance to Businessmen.

Effective Promotion Tool. Flexible Tool. Minimum Wastage of Efforts. Consumer Attention. Relationship. Personal Support. Very Effective to Introduce New Product.

2. Importance to Consumers
Helps in Identifying Needs. Latest Market Information. Expert Advice. Induces Customers.

3. Importance to Society

Converts latest demand into effective demand. Employment Opportunities. Career Opportunities. Mobility of Sales Persons. Product Standardization.