BRIEF INDUSTRY PROFILE

Incorporated in 2001, Etail Networks Limited or ETNL is a fullservice IT solutions provider that is focused at offering end-to-end innovative educational software as well as state-of-the-art comprehensive automation solutions for enterprises worldwide
The general workflow of ETNL is as follows: . Identify client requirement . Crystal-clear ETNL team assignments .Accurately estimate work & duration .Obtain client approval

.Software development using the appropriate methodology

.Deliver solutions on-time .Impart hands-on training to client for effective implementation dayone .Provide 24/7 customer-care

OBJECTIVE

To visit the business organizations (Premium Hotels, hotels(having no less then 25 rooms), Classy restaurants, tour operators..

To study about the role of information technology in tourism.

To study the effectiveness of website and search engine optimization in achieving the motive of tourism promoting organization. To know the effect of information technology in promoting the sales of an organization. To know what are the real purpose for developing a website according to those business organizations where I had visited To know the contribution which the tourism promoting organization such as Hotels, Restaurants, Travels agencies which play a major role in tourist services as to how the information technology play a vital role in sales and promotion activity in the organization

RESEARCH MEHODOLOGY
Research Design
TYPE OF RESEARCH: Explorative research
SAMPLE DESIGN

1.1SAMPLE UNIT 2.SAMPLE SIZE 3.SAMPLING TECNIQUE 4.SAMPLING AREA

Data Collection 1. Primary data a) Interview method b) Observation method 2. Secondary data:
a) b)

Internal data External data

Tools
Various statics tools like pie chart, line chart, bar charts are used to represent the data available in tabulated form

DATA ANALYSIS
QUESTION-1: Please list priority wise the services that you offer? (a) Fooding (b) lodging (c) Fooding &lodging (d) Traveling

QUESTION-2: how important are marketing promotional activity for your company? (a) Most Important (d) Other (b) Important (c) Not Important

QUESTION-3: Do you have any website for your company? (a) Yes (b) No

QUESTION-4: What is your current marketing strategy? (a) Internet marketing (b) Word of Mouth (d) Other (c) Sales force

QUESTION-5: What time or times of ears most critical to your business? (a) Jan-Mar (b) Apr-Jun (c) Jul-Sep (d) Oct-Dec

QUESTION-6: Which are the following are Important market for you? (a) Local (b) Regional (c) National (d) International

QUESTION-7: List the target audience of the website? (a) Tourist (b) Corporate (c) Family (d) Other

QUESTION-8: Do you think that Internet marketing contribute a lot in tourism (a) Yes (b) No

QUESTION-9: How will u rate internet marketing in improving tourism? (a) Outstanding (b) Good (d) Average (e) Poor (c) Satisfactory

QUESTION-10: When tourist visit a website, do they want to? (a) Hire you to perform a service (b) Join your Organization (c) Communicate (d) Information about a topic (e) Information about your services Org (f) to connect with others of similar interest (g) others

QUESTION-11: Do you have any future plans to market your business through Internet?
(a) Yes (b) No

Analysis and Findings

56% of the organization uses internet marketing as their marketing study

The representation below shows that 95 organizations in total of 169 consider as marketing and promotional activity as the most important.
The above representation shows that 69% of the organization have website service 56% of the organization uses internet marketing as their marketing strategy 56 out of the total sample size concentrate on the national market, they depend on the national tourist so as to increase their organization prospective. While 40 depend on the international market The figure shows that 49% of the total sample size consider tourist as their target audience

85% of the organization believes that internet marketing plays a vital role in increasing tourism Most of the organization has rated Internet marketing as good in improving tourism The fact and figure shows that 30% wants Information about you services or Org, 22% have query regarding Information about a topic 85% of the total sample has assured to market their business through internet. SEO is very important because it can increase the traffic to your website results in more sales. In todays scenario, online promotion is necessary to attract more targeted segment. Website design is also very important to make visitor to stay longer on the website and explore your product and services. Offline marketing of online accounts is also important in order to make customer aware of your online presence

RECOMMENDATIONS
1) Technical Perspective

2) Customer Perspective
3) Marketing effectiveness perspective